Ariel Rodriguez Email & Phone Number

Boston, MA, US

Burlington, MA, US

• Heightened brand loyalty and generated an incremental pipeline exceeding $4M by designing and deploying persona-driven customer acquisition campaigns.
• Drove a 30% increase in team productivity by building trust, prioritizing campaigns, and delegating marketing campaign development and execution.
• Enhanced go-to-market strategies by synthesizing market trends, voice of customer, and competitor insights into actionable business deliverables.
• Facilitated a 10% increase in lead generation by designing effective value propositions for new product introductions and re-positioning of existing portfolios.
• Equipped the sales team with enablement tools supporting competitive differentiation in the field through introduction of positioning guides, battle cards, and sales training materials.

Milford, MA, US

• Established the marketing organization as a revenue-contributing business partner by leading marketing strategy design and execution, setting and reporting on key performance indicators, and managing budgets.
• Achieved a 35% lift in global opportunities valued at $8.8M by creating compelling storylines including targeted messaging, meaningful value propositions, and bundling product solutions addressing target audience needs.
• Fueled a 54% growth in leads by allocating budgets and human resources across key markets and marketing channels offering the highest return on investment.

Spencer, MA, US

• Exceeded revenue targets by 5% by initiating a multi-year roadmap aligning cross-functional deliverables across sales, marketing, and engineering.
• Launched monthly data analytics dashboard to track KPIs and encourage data-driven decision-making.
• Enabled a 25% increase in revenues by expanding reach into three new segments, accelerating new product innovation, and increasing win rates by introducing key sales enablement tools.
• Partnered with the account management team to create the organization’s first customer relationship management system, generating $1M of opportunities during the first eight months of its implementation.

Waltham, MA, US

• Cultivated a high-performing team of marketers supporting a $2B segment of the business.
• Boosted inquiries and sales-ready qualified leads by 80% and 20% respectively through the design and introduction of automated marketing nurture campaigns and deployment of both SEO and SEM strategies.
• Generated a $2M+ revenue pipeline by deploying ABM programs across key accounts.

HCMC, HCMC, VN

• Executed a reduction in raw material costs of 12% by partnering with the sales team and supply chain on improving the accuracy of pipeline forecasting.
• Mitigated margin erosion of premium eyewear brands and filled an 8% revenue gap through negotiation of private label eyewear with distribution partners.
• Realized incremental revenues of 15% through third-party licensing agreements and introduction of a budget-friendly industrial line of women's safety eyewear.

Worcester, MA, US

• Educated all levels of management and field sales on monthly business metrics, trends, and benchmarks used to measure organizational success.
• Improved decision-making and monthly performance reviews by 35% by partnering with IT in automating financial reporting and analytics.
• Supported the sales force in their goal to capture new and retain existing business through financial modeling of price volume scenarios.

Mba, Marketing

Bsba, Finance