Ariel Rodriguez Email and Phone Number
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Ariel Rodriguez personal email
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A customer-centric marketer with 17+ years of experience connecting people with brands through compelling storytelling, meaningful value propositions, and revenue-generating marketing campaigns. • Passionate about building diverse, high-performing teams that deliver tangible results and inspire a culture of trust and learning.• Experienced with creating and deploying high-yielding marketing campaigns that capture both share of mind and wallet.• Committed to inspiring a culture of continuous improvement through change management and process modernization.• Solid business acumen with a successful history of engaging cross-functional teams in solving complex challenges and addressing business opportunities.
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Strategic Marketing DirectorElement Materials TechnologyBoston, Ma, Us
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Head Of Strategic Programs And Growth MarketingAzenta Life Sciences Jul 2021 - PresentBurlington, Ma, Us• Heightened brand loyalty and generated an incremental pipeline exceeding $4M by designing and deploying persona-driven customer acquisition campaigns. • Drove a 30% increase in team productivity by building trust, prioritizing campaigns, and delegating marketing campaign development and execution.• Enhanced go-to-market strategies by synthesizing market trends, voice of customer, and competitor insights into actionable business deliverables.• Facilitated a 10% increase in lead generation by designing effective value propositions for new product introductions and re-positioning of existing portfolios. • Equipped the sales team with enablement tools supporting competitive differentiation in the field through introduction of positioning guides, battle cards, and sales training materials. -
Principal Marketing Manager, Strategy & CommunicationsWaters Corporation May 2019 - Jul 2021Milford, Ma, Us• Established the marketing organization as a revenue-contributing business partner by leading marketing strategy design and execution, setting and reporting on key performance indicators, and managing budgets.• Achieved a 35% lift in global opportunities valued at $8.8M by creating compelling storylines including targeted messaging, meaningful value propositions, and bundling product solutions addressing target audience needs.• Fueled a 54% growth in leads by allocating budgets and human resources across key markets and marketing channels offering the highest return on investment. -
Director, Business Development & Marketing StrategyMercury Wire Products May 2016 - May 2019Spencer, Ma, Us• Exceeded revenue targets by 5% by initiating a multi-year roadmap aligning cross-functional deliverables across sales, marketing, and engineering.• Launched monthly data analytics dashboard to track KPIs and encourage data-driven decision-making. • Enabled a 25% increase in revenues by expanding reach into three new segments, accelerating new product innovation, and increasing win rates by introducing key sales enablement tools.• Partnered with the account management team to create the organization’s first customer relationship management system, generating $1M of opportunities during the first eight months of its implementation. -
Sr. Manager, Digital MarketingThermo Fisher Scientific Jan 2008 - May 2016Waltham, Ma, Us• Cultivated a high-performing team of marketers supporting a $2B segment of the business.• Boosted inquiries and sales-ready qualified leads by 80% and 20% respectively through the design and introduction of automated marketing nurture campaigns and deployment of both SEO and SEM strategies.• Generated a $2M+ revenue pipeline by deploying ABM programs across key accounts. -
Product Manager, Uvex Safety ProductsHoneywell Industrial Safety Oct 2005 - Jan 2008Hcmc, Hcmc, Vn• Executed a reduction in raw material costs of 12% by partnering with the sales team and supply chain on improving the accuracy of pipeline forecasting.• Mitigated margin erosion of premium eyewear brands and filled an 8% revenue gap through negotiation of private label eyewear with distribution partners.• Realized incremental revenues of 15% through third-party licensing agreements and introduction of a budget-friendly industrial line of women's safety eyewear. -
Sales & Marketing AnalystSaint-Gobain Abrasives Mar 2002 - Oct 2005Worcester, Ma, Us• Educated all levels of management and field sales on monthly business metrics, trends, and benchmarks used to measure organizational success.• Improved decision-making and monthly performance reviews by 35% by partnering with IT in automating financial reporting and analytics.• Supported the sales force in their goal to capture new and retain existing business through financial modeling of price volume scenarios.
Ariel Rodriguez Skills
Ariel Rodriguez Education Details
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Clark UniversityMarketing -
Northeastern UniversityFinance
Frequently Asked Questions about Ariel Rodriguez
What company does Ariel Rodriguez work for?
Ariel Rodriguez works for Element Materials Technology
What is Ariel Rodriguez's role at the current company?
Ariel Rodriguez's current role is Strategic Marketing Director.
What is Ariel Rodriguez's email address?
Ariel Rodriguez's email address is ar****@****ire.com
What is Ariel Rodriguez's direct phone number?
Ariel Rodriguez's direct phone number is +150888*****
What schools did Ariel Rodriguez attend?
Ariel Rodriguez attended Clark University, Northeastern University.
What skills is Ariel Rodriguez known for?
Ariel Rodriguez has skills like Product Management, Marketing Strategy, Marketing, Management, Product Development, Strategy, Cross Functional Team Leadership, Market Research, Marketing Communications, Strategic Planning, Project Planning, Business Development.
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