Ariel Serrano Email & Phone Number

Boston, MA, US

As the Manager of Sun Life Financials Virtual Meeting Services department, I design, manage and maintain the service and support platform for SLF's global and domestic virtual communications technology. The primary technologies under my management are:- Audio Conferencing- Video Conferencing- Web Conferencing - Webcasts - Instant Messaging- Virtual meeting.

The primary responsibility of this position was to increase sales effectiveness and bottom-line profitability of SLF’s life insurance portfolio. Through the creative development and deployment of marketing strategies to our distribution sales channels, I effectively promoted SLF products and services to wire house, independent marketing organization, Banks.

Within this role, I created, managed and assessed a repository of competitive data and statistics of SLF’s primary insurance competitors. By designing sophisticated comparative financial models for quarterly product reviews, I was able to quantitatively identify and assess improvements to SLF’s product portfolio. Mining information from my national network.

To increase sales volume, market share and profitability, I created major marketing programs for estate and business planning. In collaboration with senior product managers, I identified marketing needs and developed communication tools for efficient and effective message delivery. Through the creation of training courses and continuing education seminars, I.

Accountable for the recruitment, implementation, training and product sales of multiple insurance divisions, I developed and implemented sales techniques. I partnered with the divisions to deliver sales ideas through seminars and quarterly meetings. I advised on how to increase gross revenue and identify potential sales leads. Additionally, I provided.

Accountable for the day-to-day operation and management of the Internal Wholesaling unit dedicated to the Salomon Smith Barney account, I ensured adequate telephone coverage, regional staffing support, the production and analysis of sales reports, and outbound call marketing initiatives. Additionally, I hired, trained and mentored new Wholesalers by.