All stages of print development from initial concept generation through design execution for an emerging American lifestyle brand.Create original print and pattern designs upwards of 200 prints per season, helping tell the brand story through artwork.Research and interpret seasonal trends and color palettes, enforcing consistency with the company brand identity.Coordinate and communicate with domestic and oversea vendors to ensure print development is on schedule to meet production deadlines.Mentor junior print development associates.

Managed website modernization: RFP writing, web design firm evaluation, web content copy writing, Google analytics tracking code implementation. Improved search engine ranking with organic search engine optimization (SEO) strategy. Marketed a new line of fingerprint-proof acid etched glass: wrote the press release, website content and customer mailings. Custom made sample boxes to promote the products.Obtained sole distribution rights in the Americas for Chinese made glass-ceramic stove cook tops; liaison with Chinese counterparts in the venture and composed contracts in Chinese/English.Contracted with Cemusa, Inc. to supply glass for new bus shelters and newsstands in New York City. Re-branded company with new logo design and business cards. Cultivated new business relationships with presentations for AIA NY State and Long Island Chapter Product Showcase trade shows. Oversaw all outside digital marketing partners and email campaign.

Exceeded annual $500,000 sales objectives.