Ariel Meadow Stallings Email & Phone Number

Seattle, Wa

Founder and publisher of a network of lifestyle publications including Offbeat Wed and Offbeat Home & Life.Wrote, edited, and marketed lifestyle content for up to a million unique visitors a month. Built traffic from scratch using SEO and SMO techniques up to over 5 million monthly pageviews, reaching over 100 million readers.Set the overall editorial voice across the Offbeat Empire's properties, and managed a team of writers, editors, social media managers, sales reps, web devs, and community managers.Created and scaled products including websites, six-figure profitable business directories, online communities, social media, downloadables, ebooks, audiobooks, and more.Developed & maintained cross-platform strategy & original productions and content series. Owned P&L for all business units. Worked closely with business partners to product sponsored content and annual campaigns. Drove all business development partnerships, which lead to co-producing a series of sold-out nationwide alternative wedding expos for 4 years.Analyzed and synthesized huge amounts of data to redirect business strategies. Heavily experienced with Google Analytics and Search Console, social media analytics, affiliate sales data, third-party ad data.Ideated and created co-branded content for advertisers and sponsors that resonated with audiences and drove business results.Deep knowledge of social platforms, emerging tech, affiliate networks, publishing platforms, business development, and products, and e-commerce platforms.

Seattle, Washington, United States

I started at Medium as the Director of Publisher Relations, working on the content team to build out and scale up a beta program that allowed independent editors of publications on Medium to nominate stories to receive a distribution "boost" across the platform. Scaled the Boost Nomination Program from a beta to a fully launched feature. Program experienced 725% participant growth, 1500% submissions growth, and 1120% high quality stories approved growth.Designed and executed all program strategy and management including documentation, daily tech support and community management, weekly communications, monthly recruitment, vetting, and onboarding and training of hundreds of new partners.Built ties with existing publication editors on Medium, and build out communication channels for publication editors participating in the Boost Nomination Pilot. Worked on other key projects for the content team, including leading panels and co-hosting digital events with 20k+ registrants.Acted as an internal advocate for Medium's publishing community with leadership.After six months, I changed teams to become a Product Manager to see the beta through to public launch.Worked closely with the product, design, and engineering teams as an advocate for independent publication editors, ensuring that Medium built a product that empowers its communityCoordinated across teams with leadership stakeholders to developed and manage programs and products to grow the number of high-quality publication editors working on the platform.Worked with design, engineering, corporate comms, and leadership to guide several publishing products to launch, including a Publication Statistics package, and the the Boost Nomination-In-App foundation.Extensive use of Notion, Mode, Jira, and Figma.

Worked in the Staffing Marketing department, using then-nascent social media to show the world that working at Microsoft could be awesome. I did this through Microspotting.com, a public relations blog dedicated to covering the unexpected awesomeness inside the supposedly-evil empire. I wrote, photographed, and produced weekly blog features for Microspotting, and managed marketing and promoting the site. I was focused on giving Microsoft a conversational and accessible voice, which was a significant challenge given the size and tone of the company during this era of its history. My position was eliminated as part of a wave of layoffs when I was 8mo pregnant; I started a publishing company with the severance 🤘

Developed and edited copy for marketing and user interface at a recruiting/social networking start-up. Developed brand tone and voice, and ensure brand consistency across all materials.

Wrote up to 30 product descriptions a day for Outdoor Living, Kitchen, and Consumer Electronics departments of leading online retailer. Worked both on-site in Seattle, WA, and off-site in locations such as Memphis, TN. Senior product copywriter for Outdoor Living department, 2001.

Wrote and edited entertainment content for Movies.com including a daily celebrity column, special features, movie reviews, star profiles, news items, newsletters, and commentary. Utilize an in-house content management system to deploy content to a website with an average of 34 million pageviews a month.

Worked within busy Creative Marketing department to produce advertisements, press releases, direct marketing pieces, website content, and other marketing materials used by a Pulitzer Prize-winning daily newspaper. Internal clients included advertising, circulation, newsroom, and corporate communications departments. Copy produced for a packet sent to new subscribers was awarded an "Excellence in Circulation" certificate from International Newspaper Marketers Association in 2003.

Developed marketing, promotional, and technical content for a top-10 web hosting company and its five brands. Responsibilities included making technical material accessible to non-technical users, working with marketing department to establish and maintain brand voice and company tone, and developing corporate web pages in tandem with a team of designers and programmers. Emphasis on deadline-driven, quick-turn around projects.

Managed content for 80-page national EDM/rave culture magazine. Managed a writing staff of 60 and an editorial staff of three, developed publication voice and direction, assigned features, columns, and reviews, and edited all material for publication. Created and maintained Lotus Style Guide and Writer's Guide. Managed launch of lotusmag.com. Between 1997 and 2001, Lotus Magazine doubled in length and tripled its distribution.

Certified Graduate, Columbia Publishing Course

Certified graduate of Columbia Publishing Course, an intensive postgraduate concentration on all aspects of book, magazine, and "new.

Bachelor Of Arts, Sociology

Degree in Sociology, with a focus on media & communications, social psychology, and subculture dynamics.

Musical Theatre

Spent one semester as a theater major before deciding that I couldn't make a living singing and dancing, and switched career tracks.