Leads CDS division's full Marketing funnel with the distributors and partners, with a tight relationship with the partners, I built the annual plans that include all promotions, incentives, and marketing activities to reach the sales quota. Created Business Development that generated strategic deals and impact. Leads the Marketing team and field promoters team, ATL / BTL campaigns, visual merchandising, +5K attendees events, and worked with advertising agencies, PR, and service providers.• Established collaboration with leading brands to create win-win such as Nutella, Bezeq, and the first collaboration worldwide with IKEA & Xbox brands.• Lead connection between Microsoft, Distributor, and Cellcom (Telco) that created the largest Xbox Telco deal in MEA.• Compliance Champ

Ronlight is a leading Israeli distribution company with ~800M NIS revenue, with the sole franchise on international brands - LG Mobile, Garmin, ZTE, Lenovo, Asus, and more. • Direct responsibility for increasing LG Mobile MS by 400% positioning it as #2 in Israel and #1 in the world between 2013-2016.• Managed full P&L for all Ronlight lines of business.• Expert of Ronlight portfolio product line - Keynote speaker, sales enabler, and journalists' focal point• Direct responsibility for the visibility of the brands in more than 600 POS, while managing a team of promoters and close working relationships with channels top management in Israel.• Led the marketing strategy and managed the entire product life cycle. Responsible for a marketing budget of 10M NIS, management of advertising and PR agencies, close and ongoing work with media channels and journalists.• Worked directly with the largest manufacturers in the world, conducting commercial and legal negotiations, managing P&L, finalize localization and regulatory issues.• Management member.

Responsible for enhancing business and helping the local sales team to achieve their targets ($130M+ annual revenue) focusing on adapting to the local market’s needs and ease of doing business.• Led business initiatives with Check Point’s business partners to improve overall sales performance and increase revenue. Achieved the regional growth targets for 2013-2014. • Run business planning with each AM to find and identified the specific repeatable sell-to and sell-through activities optimizing Check Point service offering. • Developed programs and sales campaigns such as Deal-Registration to foster new business and leverage existing customers’ install base by identifying new opportunities.• Initiated and manage projects with senior management (President, VPs) and RDs.• Created and developed sales tools & marketing materials – collateral, presentations, newsletter, and content.

In charge of all Intel Israel marketing activities, Online and Offline. Management of Intel's largest partners program - Intel Inside Program. Responsible for brand awareness and keeping the brand guidebook. • Increased IIP program budget utilization from 60% to 90%.• Managed a budget of more than $1M quarterly.• Add 4 new partners to the program.• With Asus collaboration, we achieved no.4 regionally in selling Intel-based Ultrabooks. Member of Intel's Innovation Forum for design of future workplace 2020.