Ariën Breunis Email and Phone Number
www.brandmeester.amsterdamarien@brandmeester.amsterdam+31(0)629723698My beliefMarketing currently seems obsessed with tactical elements, at the expense of the other, deeper, more important parts of the marketing process that precede and predicate them. The focus on tactics, digital and the latest hot technology has resulted in all too many companies putting the tactical cart in front of the strategic horse. I’m here to counter some of the hype. I spend most of my time with clients working on diagnosis and strategy, before we even talk about VR headsets and the latest Facebook ads. I’m proud to say those are all clients who opt to do things in a more strategic, and crucially, more profitable way. My workI typically work on different – yet interrelated – areas: - Brand and Marketing Strategy (e.g. portfolio management, brand positioning) - Brand and Marketing Training (e.g. consumer centricity, brand management)- Brand and Marketing Research (e.g. distinctive brand asset testing, brand tracking) My clientsI serve my clients via my own agency Brand Meester and through interim assignments. Clients include: Videoland, bol.com, Essent, Mobiel.nl, Ferrero, Cargill, Macaw, Accell Group, Kantar Consulting, Vanzelf, DPG Media, Massive Music, Yakult.
Brand Meester
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Brand And Marketing Strategy | Training | ResearchBrand Meester Jan 2017 - PresentAmsterdam Area, NetherlandsBRAND MEESTER is predominantly consulting in the areas of: - Brand and Marketing Strategy (e.g. portfolio management, brand positioning) - Brand and Marketing Training (e.g. consumer centricity, brand management)- Brand and Marketing Research (e.g. distinctive brand asset testing, brand tracking) Clients include: Rabobank, bol.com, Yakult, Ferrero, Kantar Consulting, Mobiel.nl, Essent, Videoland, Cargill, Macaw, Accell Group, Vanzelf, DPG Media, Massive Music.
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Partner Consultant | Marketing Capabilities TrainerConsulting By Kantar Jan 2018 - PresentAmsterdam Area, NetherlandsAs a marketing trainer and facilitator, I partner with Kantar Consulting to build and enhance the marketing capabilities of its clients. Providing the marketing population of blue chip companies with a common language and approach around brand management. Training topics typically include: consumer centricity, growing love brands, engaging communication, market fluency and digital acceleration. -
Strategic Marketing Manager A.I.Rabobank Jan 2024 - Sep 2024Utrecht, Netherlands -
Customer Journey Researcher A.I.Rabobank Jun 2023 - Oct 2023Utrecht, Netherlands
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Customer Insights Manager A.I.Rabobank Jul 2022 - Dec 2022Utrecht, Netherlands
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Strategic Marketing Manager A.I.Randstad Groep Nederland Oct 2021 - Jun 2022 -
Consumer Insights Specialist A.I.Dpg Media Dec 2019 - May 2020Amsterdam Area, Netherlands -
Global Marketing Consultant A.I.Accell Group Jan 2019 - Sep 2019Amsterdam Area, Netherlands -
Global Consumer Insights Lead A.I.Accell Group Apr 2018 - Dec 2018Amsterdam Area, Netherlands
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Brand Strategy And Research AssociateEigen Fabrikaat Jan 2018 - Feb 2019 -
Lecturer Marketing - Food Commerce And TechnologyHogeschool Inholland Aug 2017 - Aug 2018AmsterdamTeaching subjects like branding, marketing and insights within the specialization 'market and consumer'. This particular discipline within Food Commerce and Technology prepares students for a career as marketing manager, product manager or account manager within the food and beverage brands of this world. -
Head Of Brand A.I.Essent Sep 2017 - Apr 2018Den Bosch -
Global Head Of Customer Intelligence A.I.Randstad Apr 2017 - Jul 2017Amsterdam Area, NetherlandsKey activities:- Manage the collection and analysis of brand, candidate and client related research- Manage external research partners - Collaborate and align with various internal stakeholders at the group and operating level- Provide training and webinars at the group and operating company level -
Brand Strategy Consultant A.I.Interbrand Feb 2017 - Apr 2017London, United KingdomHired by the London office to help develop a portfolio strategy for the growth of a global mobility brand. My focus was on initial exploratory and immersion stage. Co-established the fact-base needed to understand the opportunities for the business and brand moving forward, and collectively rally the core team around the vision, goals, priority audiences and priorities for the engagement. -
Associate DirectorKantar Consulting Jul 2015 - Dec 2016Amsterdam Area, NetherlandsScoped and led brand strategy engagementsFacilitated 30+ training days on insights, brand building and communicationSpoken at conferences, written blogs and articlesClients included: Ferrero, Pernod Ricard, ABN AMRO.
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Guest Lecturer Brand ManagementNyenrode Business Universiteit Sep 2015 - Jun 2016Utrecht Area, NetherlandsLectured on Brand Management in the 2015 / 2016 academic year to both Nyenrode's Master students and executive MBA students. -
Associate DirectorInterbrand Jul 2011 - Jul 2015Amsterdam Area, NetherlandsScoped and led brand analytics and brand strategy engagementsWorked across Interbrand's global networkSpoken at conferences, written blogs and articlesClients included: Ahold, Ministry of Foreign Affairs, Philips, Sanoma.
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Senior Manager Consumer & Market InsightsPhilips Nov 2010 - Jun 2011Amsterdam Area, NetherlandsWithin the BG Accessories, supported the Home AV team in their product innovation process. Next to this, supported the overall decision making process within the team by providing relevant and decision critical consumer insights. -
Research ManagerPepsico Oct 2008 - Oct 2010Utrecht Area, NetherlandsResponsible for qualitative and quantitative marketing research within the Dutch, Belgian and Scandinavian business units. Worked with the brand teams of Lay’s, Doritos, Snack-a-Jacks and Quaker to help them build excellent advertising platforms and grow strong brands. -
Research Consultant FmcgKantar Millward Brown Oct 2005 - Sep 2008Amsterdam Area, NetherlandsAreas of expertise were predictive advertising testing and brand tracking. Conducted numerous quantitative ad hoc studies as well.Clients included: Friesland Foods, GlaxoSmithKline, Heineken, PepsiCo.
Ariën Breunis Skills
Ariën Breunis Education Details
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Brand Management -
Marketing
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Communication Science -
Communication And Information Studies -
Classical Languages (Ancient Greek, Latin), Ancient History, Archaeology And Philosophy
Frequently Asked Questions about Ariën Breunis
What company does Ariën Breunis work for?
Ariën Breunis works for Brand Meester
What is Ariën Breunis's role at the current company?
Ariën Breunis's current role is Brand and Marketing Strategy | Training | Research | Head of | Interim | Freelance.
What schools did Ariën Breunis attend?
Ariën Breunis attended Marketing Week Mini Mba With Mark Ritson, Marketing Week Mini Mba With Mark Ritson, University Of Amsterdam, University Of Groningen, University Of Groningen.
What skills is Ariën Breunis known for?
Ariën Breunis has skills like Brand Management, Marketing Strategy, Brand Health Tracking, Advertising, Quantitative Analytics, Brand Architecture, Analysis, Brand Equity, Market Research, Consulting, Social Media, Marketing Communications.
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Ariën Breunis
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