Arienne Overman Email & Phone Number

United States

Responsible for multiple B2B and B2C pharmacy continuing education and training products at various stages of the product development lifecycle.

Nashville, Tennessee

Promoted to lead new division of marketers, educators, and customer support experts. Helped drive company vision toward a customer-first, data-driven product.Highlights:• Led multiple product/major feature launches, including new branding, a new ground-up user experience and several online marketing tools.• Developed KPIs for SaaS customer acquisition, retention and product usage. Helped company achieve highest conversion and lowest churn rates in 2 years.• Coordinated live event marketing at national industry conferences and local events.• Conducted customer research and usability testing to guide marketing and product priorities.• Presented at national industry conferences, including Digital Summit.• Wrote regular columns for State of Digital and Marketing Land.

Nashville, Tennessee

Responsible for communications, publicity, and marketing for a fast-growing SaaS company with multiple product/major feature launches for SEO and social media marketing.Highlights:• Created, edited and optimized 100+ content items, including articles, press releases, whitepapers, and videos.• Wrote and optimized iterations of marketing website while implementing SEO best practices.• Created and optimized email marketing campaigns, with sustained open rates up to 60% and click-through rates between 35-40%.• Crafted and optimized in-app content ranging from navigation to help boxes to onboarding.• Taught online training courses for Raven, MarketingProfs, and Content Marketing World.• Presented at national industry conferences, including Pubcon and Authority.

Nashville, Tennessee

• Promoted to department lead, with a team of 8 staff editors, reporters, columnists, and 6+ freelancers. Planned editorial calendars and made content assignments for 12+ print products and 4 websites.• Launched a new shopping-themed editorial product (print and online).• Member of the team that earned Pulitzer Prize Finalist recognition in 2011 for breaking news journalism.

Nashville, Tennessee

• Promoted to lead a team of 12 lifestyles and entertainment graphic designers.• Assisted print and online redesign projects.

Nashville, Tennessee, United States

Started career as an editorial graphic designer of news pages, magazines, and infographics. Promoted twice, advancing from a zoned community edition to Business and 1A design.