Arif Effendi Mohd Alias Email and Phone Number

He believes in the saying “if you like the thing that you do, you will never work a single day”. Have chalked more than 25 years of advertising experience with McCann-Erickson and Astana International before founding Cipta Asia and its group of companies.His rise was meteoric and became among the youngest adman to be Group Account Director in a multinational agency after only 7 years with McCann-Erickson. He amassed expertise in handling international brands such as Coca-Cola, Levi’s, Tourism Authority of Thailand and blue chip accounts such as Petronas Dagangan and Tourism Malaysia (West Asia market). Highlight of his career was being the project manager for the 1997 FIFA/Coca-Cola World Youth Cup Football Tournament held in Malaysia where he successfully managed and coordinated 16 countries participation in that second biggest tournament after the World Cup together spearheading its advertising and promotion requirements at Asian level.Apart from that, arguably he was instrumental in his foray to launch, re-brand and manage successful campaigns such as Chup! Coca-Cola, Coca-Cola Enjoy, Levi’s Are You A Star, Kad Mesra Dream, Swipe & Win Promotion and many more.He founded Cipta Asia Sdn Bhd and soon after with collaboration with others, Cipta Asia Motion Sdn Bhd, Cipta Asia Worldwide Sdn Bhd, Cipta Asia Syndication Sdn Bhd, Cipta Asia Design Sdn Bhd and Lemon9 Sdn Bhd were formed. All the companies provide a range of services the encompass communication works from advertising, broadcast production, post-production and experiential activation.Given all that has been said, Arif Effendi Alias can best be summed up by the words of Ben Johnson, 1640: “He knows not his own strength that hath not met adversity”.

As one of the earliest member of Astana International, Arif was in charge of handling Petronas Dagangan with its portfolio of products and services namely Primax, Kedai Mesra, Kad Mesra and a host of others with an annualized billings of RM16 million. He was also in charge of handling Tourism Malaysia account for West Asia market with a two year billing of RM40 million.As part of Astana International's growing presence in the region, Arif was trusted in working on new initiatives and new business development especially in UAE and help coordinate Astana's presence in Bangkok and Jakarta.

This was Arif's first foray in the communication world. He worked on bluechip accounts namely Coca-Cola, Levi's, Maybank Finance, Kuala Lumpur Mutual Funds, Telekom Malaysia Customer Services Division and a host of others. In the first year, Arif was voted as the Best Rookie of the Year having performed admirably and independently for Coca-Cola and Levi's.Highlight of Arif's tenure was when he was trusted to handle all Coca-Cola's nationwide integrated campaigns plus also help coordinate regional and global campaigns as well as becoming the project manager for Fifa/Coca-Cola World Youth Football Championship held in Malaysia in 1997. Together with two of his trusted hands, Arif had successfully idealized, managed and implemented integrated campaigns for the event success while aslo coordinate with relevant bodies such as Fifa, ISL, AFC, FAM, relevant authorities and Coca-Cola Global.