Veteran Brand Marketing and Entrepreneurial Professional: Seasoned marketing professional with broad spectrum experience in media & telecommunications and more recently as an entrepreneur. Thought leader with deep immersive experience building new industry categories, building scale for nascent categories and developing user-insights based innovative products & services. New dimension added with my time as an entrepreneur and start up founder.Strategic Core Competencies include:• Global Positioning of Technology brands & Strategic Brand Architecture • New or nascent category building at population- scale from Concept to Growth Stage • Expert at Subscription Revenue Business: Managing Subscriber acquisition, retention, churn & CLTV • Immersive understanding of consumer perception and behavior change frameworks * Metric-driven decision making by leveraging behavioral science and user based research insights •Full Funnel experience from brand saliency to user acquisitionCareer Highlights:• Senior management executive with over 35+ years of experience: 27 years in mainstream marketing, branding and communications in Bombay and Bangalore, India. Launched and built the telecom category in India to over 3 million+ subscribers •Subsequently, as a mentor, consultant and investor in start-ups, helped build an AI start up in Fintech to a valuation north of $25 MN.•Founder of a video streaming OTT company was able to attract Silicon Valley and EU funding.* Founder of a ‘start up in stealth mode’ in the alternate energy space with a mission to innovate and re-design the charging experience.. Professional Experience:*Last held corporate position: Vice-President, Loop Mobile, Mumbai, India: Responsibility included: Marketing, Brand Management, Communications and Corporate Affairs. 1998-2013