Digital Marketing Program ( Khazanah Youth Excelerate Program)
CurrentSelected to participate in the prestigious Khazanah Youth Excelerate Program, where I gained hands-on experience and advanced knowledge in digital marketing. This comprehensive program provided me with the skills and insights necessary to excel in the fast-paced digital marketing landscape.Components or Skills Acquired:Pay-Per-Click (PPC) Advertising- Developed and managed PPC campaigns on platforms such as Google Ads.- Gained proficiency in keyword selection, bid management, and ad creation.- Analyzed and optimized PPC campaigns to achieve higher ROI.Content Marketing:- Created a robust content strategy to attract and engage target audiences.- Developed high-quality content for blogs, social media, and websites.- Implemented content promotion strategies to increase reach and engagement.Social Media Marketing:- Managed and optimized social media profiles on platforms like Facebook, Instagram, Twitter, and LinkedIn.- Designed and executed social media strategies to boost engagement and followers.- Monitored social media metrics and adjusted strategies for better results.Email Marketing:- Built and managed segmented email lists for targeted campaigns.- Designed and executed effective email marketing campaigns.- Utilized email marketing tools such as Mailchimp to track and analyze performance.Web Analytics:- Mastered Google Analytics to track and analyze website traffic and user behavior.- Used data insights to refine marketing strategies and improve website performance.- Focused on key metrics such as bounce rate, session duration, and conversion rates.