Arif A Email & Phone Number

Kuala Lumpur, My

Key responsibilities:• Managing and reviewing material for search banner and recommendation traffic• Responsible for growth marketing exposure for all types of campaigns (incl. Platform promotion, IP campaign, SBD, industry, and category campaign).• Managed ongoing proactive projects to improve industry and category campaigns

Lead Shopee Singapore Listing/Content operations. Spearheaded the development and implementation of standard operation procedures for all types of products and categories.Key responsibilities:• Managing and control all type of seller products and achieved target with over 400 millions of live high quality products in Singapore platform.• Managing top branded companies to ensure no imitation in Singapore platform• Improved In-app and seller center system features related Listing Product section• Managed ongoing projects to improve search algorithm for top keywords website and In-app• Monitoring compliance with contractual obligations to the government and users, and other legal and regulatory requirements• Developed relationships with senior management decision makers (Incl. COO, MD, Director, Senior Manager, Regional)• Managing large team with good track records 100% feedback from full time employees• Lead continuous process improvement within al sub-department, planning and implementation including decision making, and maintain operational performance.

Pioneer and Lead Shopee Malaysia and Singapore Listing/Content operations, achieving growth of 120% in two years. Hired a new associates to help improve team capabilities.Key responsibilities:• Lead all types of product screening and managed to build high quality agents • Lead continuous process improvement within al sub-department, planning and implementation including decision making, and maintain operational performance.• Perform testing new features related to Listing In-app and seller center• Perform other duties and responsibilities, as assigned.

Achieved 100% sold out for Power bank, Mobile & Gadgets and Home Appliances categories every campaignKey responsibilities:•Working with local category managers to merchandise relevant & high-potential products for app campaigns to achieve monthly mobile revenue & order growth • Analysing campaign results taken from both local business intelligence teams & Google Analytics with the aim of improving app conversions, & using those insights to create targeted marketing campaigns to existing & new customers • Collaborating with social media managers for strategies to help increase conversions & traffic for apps via Facebook, Instagram, Line/Wechat & + social engagement as a whole • Managing Lazada's official account for Line & Wechat chat apps & optimising/developing copy for app push-notifications, to drive mobile app growth

• Pioneer and achieved uploaded thousands of new products and sellers to platform.• Work closely with the Operations Manager and full guidance on how to produce the desired product content and description Malaysia platform• Managing core system supporting the content and images of the products to be uploaded.• To follow strictly the basic templates required for daily operational content uploads.