Ariff Sidi

Ariff Sidi Email and Phone Number

Founder and CEO @ Siftr.AI
Los Angeles, CA, US
Ariff Sidi's Location
Los Angeles Metropolitan Area, United States, United States
About Ariff Sidi

I am a business leader, product and technology executive, mentor and team player.Most recently, I was General Manager & Chief Product Officer with P&L responsibility for a large middle-market global technology business at Verizon. This was a 700+ person global content delivery (CDN), video streaming and cloud security B2B SaaS business powering many of the world’s best known brands; and an early mover in edge computing and edge AI. I led the transformation of the business and exits from both Verizon and, subsequently, from our private equity owners, Apollo Global Management. Prior B2C experience includes US-based and international leadership roles in engineering, product management, and strategy in major media companies like Disney and FOX; and as a founder in two early-stage start-ups.I am fortunate to have played a central role in the development of media & technology industry-firsts at both Disney and FOX. This includes ABC’s ground-breaking Full Episode Player where I generated 10 patents and earned an Emmy award and two additional nominations. Several of my product innovations have defined TV and advertising best practices that touch millions of consumers daily.I have a BS in Computer Engineering from UC San Diego and an MBA from UCLA Anderson School of Management.

Ariff Sidi's Current Company Details
Siftr.AI

Siftr.Ai

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Founder and CEO
Los Angeles, CA, US
Ariff Sidi Work Experience Details
  • Siftr.Ai
    Founder And Ceo
    Siftr.Ai
    Los Angeles, Ca, Us
  • Livepeer
    Advisor
    Livepeer Jul 2024 - Present
    New York City, New York, Us
    Decentralized infrastructure + AI = LivepeerGTM, Product and Strategy advisor to the Founder
  • Children'S Institute
    Board Member
    Children'S Institute Jan 2024 - Present
    Los Angeles, Ca, Us
    Children's Institute supports children & families in achieving emotional well-being & educational success, which build pathways to economic mobility & lifelong health.
  • Realsprint
    Advisor
    Realsprint Dec 2022 - Dec 2023
    Umeå, Västerbottens Län, Se
    GTM, Product and Growth advisor to the CEO
  • Edgecast
    Gm & Chief Product Officer
    Edgecast Jul 2018 - Jul 2022
    * General Manager & Chief Product Officer of the the Edgecast (fka Verizon Digital Media Services) Content Delivery, Cloud Security and Video Streaming business under Yahoo / Verizon Media.* Responsible for P&L with large mid-market top-line revenue.* Drove the business to record annual revenue of $330m and three consecutive $80m+ record quarters.* Instituted data-driven Operational Excellence program, reduced outages and SLA credits by 50%.* Grew Cloud Security revenue by 70% and Video revenue by 36% from 2018 to 2021.* Monetized previously unmonetized platform capabilities, unlocked incremental 10% revenue.* Launched an innovative Edge AI platform, secured PoC partners for visual inspection and industrial monitoring.* Led the business through a move to Apollo Global Management in 2021 and subsequent sale to a competitor in 2022.* Rebuilt the R&D teams with customer-aligned product verticals, Product and Engineering symmetry, and talent management.* Led redevelopment of a 4-quarter roadmap resulting in several new releases after 2+ years of product stagnation.* Reshaped Program Management, adding new emphasis on whole-business alignment to drive efficiency.* Reorganized GTM, Technology, and Operations; improving execution and engagement while eliminating points of failure.* Resolved disruptive organizational conflicts issues between Yahoo and Edgecast Engineering teams, harmonizing execution.* Led a re-evaluation of overall business strategy and instituted a new annual business planning process.* Launched Edgecast Labs innovation program and product roadmap feeder.
  • Verizon Media
    Gm & Chief Product Officer, Media Platform
    Verizon Media Feb 2020 - Sep 2021
    New York, New York, Us
  • Verizon Media
    Chief Product Officer & Interim Cto, Media Platform
    Verizon Media Jan 2019 - Feb 2020
    New York, New York, Us
  • Verizon Media
    Chief Product Officer, Media Platform
    Verizon Media Jul 2018 - Jan 2019
    New York, New York, Us
  • Fox Networks Group
    Svp Digital Products & Platforms
    Fox Networks Group Apr 2015 - Jun 2018
    Century City, Ca, Ca, Us
    * Led Product Management and Product Engineering for FOX.com, FOX NOW, FXNOW and Nat Geo TV across iOS, Android, Apple TV/tvOS, Roku, XBOX, Fire devices, and Web.* Conceptualized, kicked-off and oversaw product development and launch of FOX's aggregated "Delta" TV Everywhere streaming platform.* Led development of industry-first broadcast network national primetime live streaming with dynamic local advertising.* Integrated three digital product teams into new cross-brand product and platform development organization.* Achieved over $700k in vendor savings within first two months of starting.
  • Mainstream
    Cto / Co-Founder
    Mainstream Jan 2014 - Apr 2015
    * Co-founded the start-up which was focused on the sharing of live or previously recorded mobile video.* Performed end-to-end architecture and software engineering of the Mainstream iOS app, all API services, and a purpose-built AWS-hosted video transcoding pipeline.* Invented a novel solution for upload-speed-based adaptive bitrate HLS video creation on a mobile device.
  • Pairental
    Founder
    Pairental Jan 2013 - Jan 2014
    * Founded the business which was focused on a novel solutions for the remote monitoring of kids apps and devices and setting of parental controls.* Generated all business plans and financial modeling.* Assembled loosely-coupled team including tech, design and legal.* Raised $200k angel financing.* Developed working prototype platform.* Ceased operations and canceled/returned angel financing when Google entered the space with a similar solution in Android 4.3.
  • The Walt Disney Company Emea
    Director, Technology & Strategy, Digital Distribution
    The Walt Disney Company Emea Apr 2009 - Apr 2012
    Burbank, Ca, Us
    * Streaming media product development for Disney EMEA.* Oversaw product development of ABC TV On Demand.* Supported Spanish market team with product design and development of their first Smart TV Disney Channel app.* Initial product concept work on DisneyJR iPad application (eventually morphing into Disney Life).* Facilitated knowledge sharing between US-based Disney ABC Television Group and Disney Media Distribution EMEA.
  • Disney Abc Television Group
    Director, Technology & Product Development, Video Platforms
    Disney Abc Television Group Sep 2007 - Mar 2009
    Burbank, California, Us
    * Continued focus on ABC's video streaming product and technology stack.* Partnered with MOVE Networks for one of the industry's earliest deployments of adaptive bitrate streaming (precursor to HLS, HDS, SmoothStreaming, DASH, etc).
  • Disney Abc Television Group
    Manager, Technology & Engineering, Abc.Com
    Disney Abc Television Group Jul 2005 - Sep 2007
    Burbank, California, Us
    * Engineering leadership for ABC.com, Oscar.com and ABC's industry-first Full Episode Player.* Filed 10 patents for user experience, digital media delivery and advertising.* Conceptualization of sponsored content interactive advertising experiences.* Invention of several now industry standard user experience solutions for ad insertion into online media (content-gating ads, countdown timers, location-based commercial break patterns).* Created novel solutions for video ad insertion, packaging and beaconing solutions (precursors to VAST and VMAP)* Earned Emmy Award and two additional nominations
  • Disney Interactive Media Group
    Senior Software Engineer, Walt Disney Parks & Resorts Online
    Disney Interactive Media Group Nov 2003 - Jul 2005
    Glendale, California, Us
    * Senior member of WDPRO Technology organization contributing broadly across technology strategy, team development, and multiple projects.* Led engineering for Disneyland.com redesign (the most stable and performant product launched by WDPRO to that point), DisneyCruiseline.com (the first cruise site to enable pre-voyage reservations of at-sea excursions), and DisneyMeetings.com, where I helped reshape product strategy to split the project into two distinct solutions based on end-user personas and needs.

Ariff Sidi Skills

Digital Media Vod Product Development Online Video Digital Distribution Product Strategy Software Development Software Design Film Distribution Television Distribution Distribution Strategies Web Video Product Management Software Engineering Television Start Ups Entertainment Agile Methodologies User Experience Content Management New Media Mobile Applications Mobile Devices Monetization Digital Strategy Strategy

Ariff Sidi Education Details

  • Ucla Anderson School Of Management
    Ucla Anderson School Of Management
    Mba
  • Uc San Diego
    Uc San Diego
    Computer Engineering

Frequently Asked Questions about Ariff Sidi

What company does Ariff Sidi work for?

Ariff Sidi works for Siftr.ai

What is Ariff Sidi's role at the current company?

Ariff Sidi's current role is Founder and CEO.

What is Ariff Sidi's email address?

Ariff Sidi's email address is ar****@****idi.com

What is Ariff Sidi's direct phone number?

Ariff Sidi's direct phone number is +131036*****

What schools did Ariff Sidi attend?

Ariff Sidi attended Ucla Anderson School Of Management, Uc San Diego.

What skills is Ariff Sidi known for?

Ariff Sidi has skills like Digital Media, Vod, Product Development, Online Video, Digital Distribution, Product Strategy, Software Development, Software Design, Film Distribution, Television Distribution, Distribution Strategies, Web Video.

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