Ariff Sidi work email
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Ariff Sidi personal email
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I am a business leader, product and technology executive, mentor and team player.Most recently, I was General Manager & Chief Product Officer with P&L responsibility for a large middle-market global technology business at Verizon. This was a 700+ person global content delivery (CDN), video streaming and cloud security B2B SaaS business powering many of the world’s best known brands; and an early mover in edge computing and edge AI. I led the transformation of the business and exits from both Verizon and, subsequently, from our private equity owners, Apollo Global Management. Prior B2C experience includes US-based and international leadership roles in engineering, product management, and strategy in major media companies like Disney and FOX; and as a founder in two early-stage start-ups.I am fortunate to have played a central role in the development of media & technology industry-firsts at both Disney and FOX. This includes ABC’s ground-breaking Full Episode Player where I generated 10 patents and earned an Emmy award and two additional nominations. Several of my product innovations have defined TV and advertising best practices that touch millions of consumers daily.I have a BS in Computer Engineering from UC San Diego and an MBA from UCLA Anderson School of Management.
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Founder And CeoSiftr.AiLos Angeles, Ca, Us
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AdvisorLivepeer Jul 2024 - PresentNew York City, New York, UsDecentralized infrastructure + AI = LivepeerGTM, Product and Strategy advisor to the Founder -
Board MemberChildren'S Institute Jan 2024 - PresentLos Angeles, Ca, UsChildren's Institute supports children & families in achieving emotional well-being & educational success, which build pathways to economic mobility & lifelong health. -
AdvisorRealsprint Dec 2022 - Dec 2023Umeå, Västerbottens Län, SeGTM, Product and Growth advisor to the CEO -
Gm & Chief Product OfficerEdgecast Jul 2018 - Jul 2022* General Manager & Chief Product Officer of the the Edgecast (fka Verizon Digital Media Services) Content Delivery, Cloud Security and Video Streaming business under Yahoo / Verizon Media.* Responsible for P&L with large mid-market top-line revenue.* Drove the business to record annual revenue of $330m and three consecutive $80m+ record quarters.* Instituted data-driven Operational Excellence program, reduced outages and SLA credits by 50%.* Grew Cloud Security revenue by 70% and Video revenue by 36% from 2018 to 2021.* Monetized previously unmonetized platform capabilities, unlocked incremental 10% revenue.* Launched an innovative Edge AI platform, secured PoC partners for visual inspection and industrial monitoring.* Led the business through a move to Apollo Global Management in 2021 and subsequent sale to a competitor in 2022.* Rebuilt the R&D teams with customer-aligned product verticals, Product and Engineering symmetry, and talent management.* Led redevelopment of a 4-quarter roadmap resulting in several new releases after 2+ years of product stagnation.* Reshaped Program Management, adding new emphasis on whole-business alignment to drive efficiency.* Reorganized GTM, Technology, and Operations; improving execution and engagement while eliminating points of failure.* Resolved disruptive organizational conflicts issues between Yahoo and Edgecast Engineering teams, harmonizing execution.* Led a re-evaluation of overall business strategy and instituted a new annual business planning process.* Launched Edgecast Labs innovation program and product roadmap feeder. -
Gm & Chief Product Officer, Media PlatformVerizon Media Feb 2020 - Sep 2021New York, New York, Us -
Chief Product Officer & Interim Cto, Media PlatformVerizon Media Jan 2019 - Feb 2020New York, New York, Us -
Chief Product Officer, Media PlatformVerizon Media Jul 2018 - Jan 2019New York, New York, Us -
Svp Digital Products & PlatformsFox Networks Group Apr 2015 - Jun 2018Century City, Ca, Ca, Us* Led Product Management and Product Engineering for FOX.com, FOX NOW, FXNOW and Nat Geo TV across iOS, Android, Apple TV/tvOS, Roku, XBOX, Fire devices, and Web.* Conceptualized, kicked-off and oversaw product development and launch of FOX's aggregated "Delta" TV Everywhere streaming platform.* Led development of industry-first broadcast network national primetime live streaming with dynamic local advertising.* Integrated three digital product teams into new cross-brand product and platform development organization.* Achieved over $700k in vendor savings within first two months of starting. -
Cto / Co-FounderMainstream Jan 2014 - Apr 2015* Co-founded the start-up which was focused on the sharing of live or previously recorded mobile video.* Performed end-to-end architecture and software engineering of the Mainstream iOS app, all API services, and a purpose-built AWS-hosted video transcoding pipeline.* Invented a novel solution for upload-speed-based adaptive bitrate HLS video creation on a mobile device.
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FounderPairental Jan 2013 - Jan 2014* Founded the business which was focused on a novel solutions for the remote monitoring of kids apps and devices and setting of parental controls.* Generated all business plans and financial modeling.* Assembled loosely-coupled team including tech, design and legal.* Raised $200k angel financing.* Developed working prototype platform.* Ceased operations and canceled/returned angel financing when Google entered the space with a similar solution in Android 4.3.
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Director, Technology & Strategy, Digital DistributionThe Walt Disney Company Emea Apr 2009 - Apr 2012Burbank, Ca, Us* Streaming media product development for Disney EMEA.* Oversaw product development of ABC TV On Demand.* Supported Spanish market team with product design and development of their first Smart TV Disney Channel app.* Initial product concept work on DisneyJR iPad application (eventually morphing into Disney Life).* Facilitated knowledge sharing between US-based Disney ABC Television Group and Disney Media Distribution EMEA. -
Director, Technology & Product Development, Video PlatformsDisney Abc Television Group Sep 2007 - Mar 2009Burbank, California, Us* Continued focus on ABC's video streaming product and technology stack.* Partnered with MOVE Networks for one of the industry's earliest deployments of adaptive bitrate streaming (precursor to HLS, HDS, SmoothStreaming, DASH, etc). -
Manager, Technology & Engineering, Abc.ComDisney Abc Television Group Jul 2005 - Sep 2007Burbank, California, Us* Engineering leadership for ABC.com, Oscar.com and ABC's industry-first Full Episode Player.* Filed 10 patents for user experience, digital media delivery and advertising.* Conceptualization of sponsored content interactive advertising experiences.* Invention of several now industry standard user experience solutions for ad insertion into online media (content-gating ads, countdown timers, location-based commercial break patterns).* Created novel solutions for video ad insertion, packaging and beaconing solutions (precursors to VAST and VMAP)* Earned Emmy Award and two additional nominations -
Senior Software Engineer, Walt Disney Parks & Resorts OnlineDisney Interactive Media Group Nov 2003 - Jul 2005Glendale, California, Us* Senior member of WDPRO Technology organization contributing broadly across technology strategy, team development, and multiple projects.* Led engineering for Disneyland.com redesign (the most stable and performant product launched by WDPRO to that point), DisneyCruiseline.com (the first cruise site to enable pre-voyage reservations of at-sea excursions), and DisneyMeetings.com, where I helped reshape product strategy to split the project into two distinct solutions based on end-user personas and needs.
Ariff Sidi Skills
Ariff Sidi Education Details
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Ucla Anderson School Of ManagementMba -
Uc San DiegoComputer Engineering
Frequently Asked Questions about Ariff Sidi
What company does Ariff Sidi work for?
Ariff Sidi works for Siftr.ai
What is Ariff Sidi's role at the current company?
Ariff Sidi's current role is Founder and CEO.
What is Ariff Sidi's email address?
Ariff Sidi's email address is ar****@****idi.com
What is Ariff Sidi's direct phone number?
Ariff Sidi's direct phone number is +131036*****
What schools did Ariff Sidi attend?
Ariff Sidi attended Ucla Anderson School Of Management, Uc San Diego.
What skills is Ariff Sidi known for?
Ariff Sidi has skills like Digital Media, Vod, Product Development, Online Video, Digital Distribution, Product Strategy, Software Development, Software Design, Film Distribution, Television Distribution, Distribution Strategies, Web Video.
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