Ai Beauty Consultancy delivers global expertise and strategy to create and pioneer educational excellence. Combining innovative training solutions and business development to generate increased growth and ROI. Increase brand awareness and convert the power of the story through the language of retail for the ultimate brand to client experience.Arif is a highly experienced and skilled global educator with over 12 years of experience, working across omnichannel and multiple brand platforms. Recognised as top in the field, Arif expertly analyses brands strategy, creating education platforms to grow brand visibility alongside sales potential. Over his many years he has worked in partnership with multiple brands in the beauty sector from Makeup, Skincare, Fragrance, Hair care and Nail care, working alongside and training major retailers such as Harrods, Selfridges, Liberty Of London, Fortnum and Masons, Harvey Nichols, JLP, House Of Fraser, Sephora, QVC, Hut Group and Space NK to name a few.Arif created Ai Beauty Consultancy for his love of Niche brands and wanted to help smaller brands achieve their huge potential. Wavering heavy full times employee fees, Ai Beauty Consultancy offers flexibility to reflect the needs of the niche business – whether one day per month or five, working on creating a training plan, structure or on field and store visit support; Ai Beauty Consultancy can be catered to all flexibilities, leading to innovative education solutions. “The beginning of a brands journey is a difficult time, to survive a brand must identify with their customer quickly and their sales message must be clear for a luxury customer journey, ensuring stability and a prosperous future. The brand DNA must flow from the business plan directly to the customer for the ultimate retail experience, this can only be achieved through an innovative education and training approach”Arif leads with passion, manages by leading by example and motivates by educating and instilling teams with inspiration which is reflected back to the selling environment and inevitably the customer, securing brand growth and loyalty. To find out more get in touch to find out how Ai Beauty Consultancy could be the solution for your brand.
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Ai Beauty ConsultancyAi Beauty ConsultancyFareham, Gb
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Ai Beauty ConsultancyAi Beauty Consultancy Jun 2019 - PresentUnited KingdomAi Beauty Consultancy delivers global expertise and strategy to create and pioneer educational excellence. Combining innovative training solutions and business development to generate increased growth and ROI. Increase brand awareness and convert the power of story through the language of retail for the ultimate brand to client experience. -
Founding Member Of The Board UkWe Are The Board Apr 2024 - Present -
Ai Beauty Consultancy National Operations ManagerAspiration Solutions Ltd May 2016 - Dec 2018London, United Kingdom•Maintaining growth and managing day to day operations of 7 beauty brands, Heal Gel, Skin Point Eight, Hayo’u, Monroe London, Elequra, True North Cosmetics and Huda Beauty, .•Creating and launching global training platforms for 5 brands to date – working closely with founders.•Creating and delivering training and education platforms working with marketing departments to align education consistency and visibility – QVC UK, Italy, Sephora Europe, Space NK, Harrods, Liberty and Fenwick’s to name a few. Hands-on training of presenters, higher level management and field teams. •Creating educational global training platforms and systems including work books and tools to aid successful retail and achievement of targets through advanced knowledge and sales training, including workshops advance retail and whole sales training techniques.•Created and structured national training and sales over view to pin point national deficit and training needs.•Launching brands from negotiation stages to aligning expectations with partnering store and delivering successful launches – successfully spearheaded 2nd largest makeup launch in Harrods history. •Working closely with departments of Harrods and Harvey Nichols ect to maintain steady and substantial growth whilst maximising profit margins including sell in, growth and business development. •Operationally managing all areas of business from retail team recruitment management, HR contractual negotiations to weekly reporting and stock and production forecasting to create the most economical and substantial return of investment environment for the brands creating/ applying strategic marketing.•Strengthening and maintaining relationships with key partner in luxury retail industry. •Monitoring and influencing national training including creating and delivering Brand UK training platforms successfully. -
Uk Sales & Education ManagerHourglass Cosmetics Sep 2014 - Oct 2015London, United Kingdom•Directly responsible for managing and restructuring the UK business, all stores groups and teams including employing new managers and teams (Harrods, Liberty of London, John Lewis and Space NK Apothecary’s) 37 total stores, 3 million pound business. •Working closely with General Manager of UK, Europe and Middle East on growing the business (+33 %) and general coordination of the brand around the UK.•Created and implemented Training structure in collaboration with US Director EDU/GM, developed training program and calendar. Conducted monthly training sessions with management teams. Areas of focus included brand and product knowledge, selling skills, artistry technique, event execution and business analysis. Created a training structure for Brand’s exclusive skin care launch in the UK ‘Equilibrium’ debuting in Liberty of London.•Managed and organised the execution of nationwide events to promote brand awareness and new launches. •Trained and oversaw the development of a second Area Manager to further expand the Brand in UK.•Created and monitored team productivity report/ sales tracker and set up action plans accordingly per business/per individual.•Partnered with US Director EDU to ensure proper timing of delivery of tools and assets for EDU and Events, built timelines production and distribution of assets, provided team with training tools and format, working closely with US Director EDU.•Coordinated field execution of product education with every team member and seasonal education programs and field development programs.•Elevated team selling & artistry skills with weekly follow up coaching program in store and offsite, including creating training program for free-lance staff. Conducted training in Canada and America for new stores and new team members, in collaboration with Head of Global training for the Brand. -
Lancome - Account ManagerL'Oréal Jan 2014 - Sep 2014Selfridge'S London•Generating quarterly business plans for £1.3 million account, based on current analysis of sales projections. Perceptive in competitor markets, growth and opportunities for retail, aggressively planning to counteract potential loss of business.•Manage a team of 20 (30 during promotions) team members and responsible for meeting sales targets, motivating the team, and employing specific individual motivators to grow productivity. Training and managing team on the importance of customer loyalty through data capture and luxury service.•Training new team members and agency staff, on products, application and selling structure.•Continually liaising with merchandising departments to create more visually impacting counter focus for different events and launches.•Working closely with marketing in creating retail drivers and strategies that would best work within different counter dynamics. Understanding the importance of brand, space and location in store to maximize retail through brand visibility.•Working closely with all tiers of Management building positive and reliable relationships in head office and in individual stores.•Launched multiple world exclusive products, involved from concept through to execution.•Actively recruiting members suitable for specialist roles in the team environment. -
Manager & Brand Specialst + TrainerGuerlain Jan 2011 - Jan 2014Selfridges, London
Arif Isikgun Education Details
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A,B,A,A -
The Arnewood School13 A - C Gcse
Frequently Asked Questions about Arif Isikgun
What company does Arif Isikgun work for?
Arif Isikgun works for Ai Beauty Consultancy
What is Arif Isikgun's role at the current company?
Arif Isikgun's current role is Ai Beauty Consultancy.
What schools did Arif Isikgun attend?
Arif Isikgun attended Solent University, Brockenhurst College, The Arnewood School.
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