Country Leader overseeing all commercial and strategy decision Exceeded 2021 EBIT budget by 220% and locked in 55% volume for 2022Developed and deployed growth strategy for 2021 and beyondIntroduced- cost reducing, low CO2 cement to pivot toward sustainabilityExecuted SAM, JV, M&A, long term supply agreements and export market expansionIncreased market share by 7% and continue to right size organization structureContinue diversification and new line expansion in alignment Oman vision 2040

Responsible for P&L, Sales and Marketing for US, South America and EMEA Analyzed internal and external environmental factors, industry trends, market share, customer needs, macro and micro trends, growth patterns, pricing, NPD, SWOT analysis and ROI. Established a x- sell team with synergised product mix for both organic and target customers Hired and trained sales team to execute a push and pull strategies in all regions Expanded relations with industrial contractors and certified applicators Created a capability and product development teams for each BU based on maturity stage Executed regional tactical and strategic plans based on VP/GM BU capabilities and buy-in

Western USA Business Unit & Mergers & AcquisitionsUSA Business Unit Increased market share and executed an aggressive growth program in new markets Increase Sales by 60%, EBIT for the region by 130%, C2 Margins by 6% over 3 years Built and executed strategic business plans by regional markets Hired and trained logistics, fleet team, field sales, and customer support personnel Implemented Push and Pull strategy including cross-selling systems solution approach● Americas Regional M&A Leader Focused on prospecting and relationship building with acquisition targets based on GAP analysis and on strategic fitting for all SIKA verticals Completed NDA, DD, DCF analysis, valuation, NBO/BO, RACI and integration program execution in collaboration with global and regional leadership

Business Unit Sales and Marketing Leader Responsible for P&L, Sales and Marketing for NAFTA and EMEA through channel partners Implemented CRM and sales process improvement programs and regional expansion plansConducted SWOT analyses and explored new strategic acquisition targets to increase footprint Hired and trained sales and marketing team to execute push and pull strategies Expanded relations with industrial contractors and certified applicators

Sales and Marketing Leader for the MENA region for Ready-mix Concrete and Cement linesExecuted business profitability improvement programs by segmentation of commercial customerportfolios using GAP analyses to achieve 12% increase in value added products Led Lafarge teams at the biggest ME product promotional trade show to highlight the Lafargebrand, its regional presence, value propositions, technology leadership, and sustainability effortsAccelerated global Lafarge branding for joint ventures and value added products through scaledtrainings for Sales, Technical, and QC teamsMarketed key segments through specification efforts to influencers, designers, architects andengineering community Launched capability and product development teams for each BU based on maturity assessmentRepresented Lafarge at industry events and targeted top 25 A/E consultants, PM, EPC and D&BfirmsExecuted regional marketing plans to highlight country level capabilities using E tools includingReadysoft, Salesforce, and in-house CRM

EXPERIENCEWestern Division Segment Manager June 2008—PresentBASF Admixture Inc, USA• Managed all aspects of business development and growth initiatives for Western Business Group. • Analyzed internal and external environmental factors, industry trends, market share, customer needs, macro and micro trends, growth patterns, pricing, product needs, and competitor SWOT analysis, financial impact, regional product development to grow through internal strengths or acquisition and portfolio refinement.• Collaborated cross-functionally from ideation filtration to phase gate process mapping to development and implementation of strategy and tactics with sales, manufacturing, R&D, product development and launch. • Responsible for the development and implementation of strategies and business development plans to maximize profitability by reviewing the impact of re-engineering product mix and re-alignment of territories.• Provided leadership in ensuring appropriate deployment of resources to implement the strategy with close coordination with management, sales, manufacturing, technical service, research, purchasing, and finance.• Reviewed and profiled key customers market positioning and go to market strategies before presenting our value proposition.• Promoted new green technologies, SCM, Fibers-Micro- Macro-Steel, HRWR, Water proofers, Set-controlling zombies, recycle materials to customer with firm marketing support offer and value proposition.

Area Sales Manager Jan 2003 – June 2008Master Builders-BASF Admixture Inc, USA• Successfully managed Southern California, Hawaiian Islands• Exceeded sales budgets every year, controlled cost, managed P& L for the region and monitored financial model to study the impact of sales to gross margin and EBIT in accordance with KPI imperatives.• Increased market share by 12 points by continuing to implement both tactical and strategic strategies to gained market share and nurtured opportunity pipeline • Responsible for the overall management and direction of the assigned business from strategically re-positioning sales team, gaining broad knowledge of the industry, competition, and customer base and managing a 14 member team of sales and support personal to take advantage of growth corridors.• Responsible for hiring, training, developing, motivating, mentoring, developing and educating the entire team and evaluated sales personnel development program initiatives.• Supported marketing in the development of marketing strategies, programs and tactics. Worked with the management team to develop long-term strategies and business policies.• Strengthen relationships with key decision makers and worked closely with major accounts to assure that their needs and requirements are being met and continued to implemented strategies to help improve penetration into potential customers via solutions sales approach and reinforced our value proposition to all accounts and prospective future customers.• Implemented programs to improve profitability by optimizing product mix and operation efficiencies• Implemented business growth platforms to take advantage of new technology like Master TRAC, VMI. CAM’s and SAP bolt on tools• Marketed BASF/Master Builders at industry events, A/E, DOT and Ready Mix Association