I emphasize fundamental design principles and nurture creativity through exploration and ideation in Visual Design. I develop design thinking processes, teach essential design tools, and guide students in giving and receiving constructive feedback for successful artwork development.

I led key responsibilities including product growth strategy, roadmap development, prioritization, product launch, and cross-functional collaboration to enhance the platform's user experience. I optimized user interfaces by conducting extensive user research and analyzing feedback, ensuring consistency and user-friendliness. I managed agile processes such as sprint planning and backlog grooming, while also building course onboarding processes & brand guidelines.

I was responsible for fundamental e-commerce components design for the buyer/seller domain and contributed to cross-border UI/UX design initiatives, focusing particularly on enhancing the buyer domain. Established a robust foundation for our design system. I led impactful projects including Daraz’s rebranding, Mega campaign, Daraz Club member, and Daraz Donate. By strategically formulating user-centric design solutions, I contributed to the success of Daraz campaigns, that elevate user engagement and retention.Collaborating closely with cross-functional teams, I ensured our designs aligned with business objectives and maintained brand consistency.

As a Creative Design Visualizer at Shoparu- Grameenphone Ltd. I was responsible for crafting digital experiences and design assets for Shoparu's e-commerce and logistics domains. Established and maintained brand consistency across all Shoparu domains & Marketing design assets, including logos, fonts, patterns, and color schemes. I contributed to the Gpay app UI/UX Design project, to enhance digital experiences for GP customers. And collaborated with cross-functional teams to deliver innovative solutions. Engaging in product photography sessions and internal learning workshops. My contributions included designing visually appealing interfaces and interactive visuals for the Grameenphone e-commerce & logistics domain, aimed at enhancing user experience, brand visibility, and user engagement.

I created and conceptualized visually compelling design assets for various platforms including web, social media, and marketing channels. I developed multimedia content such as engaging videos, informative infographics, and interactive quizzes, aimed at enhancing the learning experience for users and ensuring brand consistency.

I worked in overseeing event planning and execution for Jamuna Future Park's in-house events. I spearheaded the coordination of campaigns and managed a team of event associates to ensure seamless execution. I maintained relationships with event service partners and vendors, ensuring smooth collaboration and successful event outcomes.