- Providing expert guidance to retail enterprises, enhancing supply chain operations, and implementing top-tier digital marketing strategies

► Established and scaled e-commerce business ► Developed and executed marketing and product strategies for small kitchen appliances and vacuum cleaners, contributing 5% to overall revenue► Leveraged a variety of marketing tools, including TV, outdoor, digital advertising, social media campaigns, and influencer partnerships, to enhance brand visibility and awareness

► Held full P&L accountability, overseeing all company functions and demonstrating exceptional leadership and strategic acumen► Achieved over 100% like-for-like growth in retail sales and revenue in 2019, and led a 400% growth in e-commerce sales through strategic initiatives► Spearheaded the expansion of Emsan’s retail operations, successfully opening 20 new retail stores in prominent locations across Turkey and internationally, strategically positioning the brand in high-traffic, prestigious shopping areas► Enhanced the e-commerce platform, invested in digital marketing, and optimized online customer engagement, significantly broadening the audience and tapping into new market segments► Focused on enhancing forecast accuracy using advanced data analytics and market trend analysis, improving inventory planning and reducing instances of overstocking and understocking► Revamped the inventory replenishment model for a more dynamic and responsive approach, improving supply chain efficiency and reducing unnecessary stock holdings► Strengthened supplier relationship management, improving communication and coordination with suppliers, leading to more reliable and timely deliveries and reducing lead times

► Built and institutionalized the supply chain structure from the ground up, managing purchasing, inventory planning, import operations, supplier relationships, and quality assurance► Led the introduction of a cutting-edge supplier relationship management portal and a comprehensive Sales & Operations Planning (S&OP) process, streamlining operations, improving supplier collaboration, and enhancing inventory management► Spearheaded the launch of an innovative home goods line and a kitchenware line that capitalized on emerging market trends, leading to a 35% revenue increase and establishing Karaca’s presence in international markets► Implemented advanced analytics and machine learning algorithms for demand forecasting and inventory optimization, significantly reducing waste and improving product availability► Awarded the "Supply Chain Management Excellence Award" by Istanbul University, recognizing significant contributions to the field and excellence in supply chain management

Lead global operations for one of the world’s most recognized jewelry brands; GURHAN is sold in over 15 countries on four continents and featured in 250 jewelry stores/luxury retailers that include Saks Fifth Avenue, Neiman Marcus, Nordstrom, Bloomingdale’s and Harrods.► Streamlined business processes to enable a 50% cost reduction by conducting a comprehensive analysis of workflows, adopting repeatable lean processes, automating key operational workflows, and implementing KPIs and deliverables► Implemented a Warehouse Management System (WMS) and installed RF terminals, resulting in optimized inventory management, streamlined operations, and improved overall efficiency► Established an integrated inventory model combining demand forecasts, replenishment rules, and procurement procedures, which resulted in a 30% improvement in inventory turnover► Reduced service turnaround time from 30 to 6.6 days by utilizing Microsoft CRM to provide visibility and traceability, ensuring efficient management and accountability throughout the process► Reengineered inventory workflow to eliminate loss and streamline reconciliation processes by initiating monthly cycle counts and standardizing protocols for moving, tracking, and managing over 5000 SKUs

Managed plant operations (production, supply chain), and consistently exceeded performance goals through strategic planning, KPI management, and process improvement.

Managed divisional supply management for one of Turkey’s oldest and largest manufacturing companies.