Arif Yosia H. Pakpahan Email and Phone Number

Samsung Business Indonesia is the B2B function of Samsung Electronics in Indonesia region.I am responsible for integrated marketing communications; online & offline via B2B channels.——Key responsibilities:- Managed organic social media channel: posted contents on Samsung Indonesia’s social media accounts, to build Samsung B2B’s social media awareness and B2B-oriented content ecosystem.- Managed paid social media channel: Facebook Ads, Instagram Ads and LinkedIn Ads, to gain leads through high conversion rates, while maintaining a low cost per lead.- Managed email marketing channel for prospecting and remarketing activities: directing existing database and new leads collected to Samsung Business Indonesia home page or product pages, to inform about new products and/or promotional offerings.- Managed SEO channel: handled article creations for Samsung Business Indonesia website to build site search relevance and Google search engine ranking page.- Created a marketing budget for Q4 2023 offline event activities.- Managed joint-collaboration events with key customer businesses, to collect leads.- Managed agency vendors for all event marketing related aspects including event preparation, D-day execution and post-event documentation and evaluation.- Managed partnership collaboration with premium brands to increase Samsung’s brand association towards premium-ness and sales conversion.

SoundOn is a global online music distribution and marketing services platform by ByteDance. I am responsible for customer partnership strategy, content and creator marketing.——Key responsibilities:- Managed TikTok creator marketing campaigns, briefed and generated a total of 82,000+ TikTok videos created to promote TikTok Sounds.- Incubated the managed in-house creator's TikTok followers’ growth, all creators participated achieved 54.3% average followers’ growth in three months.- Established TikTok creator persona for scouting and onboarding TikTok content creators.- Incubated customer’s TikTok accounts, averaging 67.8% TikTok followers’ growth for high priority customers, notably one customer achieving 89% account followers’ growth.- Established TikTok Live program to increase customer’s TikTok account followers, averaging 28.57% TikTok followers’ growth in a month.- Established DSP playlisting promotion procedure to increase customer’s digital song stream counts, averaging playlisting success rate of 89.3% and 150 million stream counts on all DSPs.- Established potential customer’s persona to onboard customers using ByteDance’s platforms and build industry’s market share and platform daily active users.- Established TikTok content and study cases for customer reference to facilitate their TikTok account incubation. Through relevant content ecosystems fitting with their selected brand personas.- Managed relations with new and existing customers, facilitated their needs to continuously use the platform through strategy and incubation methodologies.

Lakuemas is a financial technology company, part of CMK group (Frank & Co, Miss Mondial, Mondial, The Palace), that specializes in providing gold products (bars, gold jewelries) to customers through online and offline channels. I am responsible for digital marketing project using SEO, SEM, Analytics, and graphic designings.——Key responsibilities:- Conducted digital search campaign performance report using Google analytics.- Created all graphic design materials used for marketing exhibitions.- Assisted in offline marketing exhibitions.

Management Student Society (MSS) is a student organization under direct supervision of the Department of Management - Faculty of Economics and Business University of Indonesia. I was part of the R&D division which was responsible for developing MSS and management students through provisions of reliable research. I learned how to lead, strategize, manage and execute 10+ related work programs in a small team of 6.

Indonesian Capital Market Student Studies is the biggest and oldest international capital market event held by Indonesian students. I was part of the marketing communication division and responsible for preparing all creative designs and dealing with media partnerships.

The M[X] Business Plan Competition and Lapak Loka is one of the biggest event to develop entrepreneurship for undergraduate students in Indonesia. I was part of the art design division and responsible for all creative designs and its specializations.