Arif Yulianto Email & Phone Number

Jakarta Metropolitan Area

Conducted personalized coaching sessions to enhance clients' proficiency in Indonesian writing, including grammar, structure, and style • Designed and delivered session on effective writing techniques for diverse purposes • Assisted clients in aligning their writing with specific goals, such as publication, professional communication, or academic standards • Provided constructive feedback and actionable suggestions to improve writing clarity and impact.Portfolio available upon request.

Conducted qualitative competitive analysis of media and/or SME products by identifying its strengths, weaknesses, opportunities, and threats (SWOT) • Assisted clients in defining target audiences/markets, product positioning, and other strategic needs • Performed competitor intelligence and developed creative marketing strategies, with a focus on brand communication and content strategy.Due to the highly confidential nature of this freelance project, outcomes of brand strategy concepts from separate projects can be provided upon request for portfolio purposes.

Greater Yogyakarta

Overseeing a family project focused on agricultural profit-sharing, land leases, and asset management.Additionally, I am working on expanding expertise by transitioning from stock investing to trading while pursuing professional development through digital courses in marketing fundamentals and creative copywriting.

Jakarta, Indonesia

Role Summary: Responsible for creating all marketing plan materials to increase brand awareness, including marketing strategies, branding, campaigns, printed materials, social media marketing collaterals, partnership and sponsorships.---Created, developed, and maintained marketing campaigns for product branding, marketplaces, and promotional booths • Coordinated daily with product marketing managers, social media specialists, and graphic designers to execute digital marketing strategies and collaterals • Engaged in B2B sponsorships and partnerships to enhance brand visibility • Wrote copy for ads, special campaigns, and WhatsApp CRM promotions.

Jakarta, Indonesia

www.seatoday.comSEA Today is an Indonesian English-language news and lifestyle television channel targeting Southeast Asian and international audiences. Operated by PT Metra Digital Media, a subsidiary of Telkom Indonesia Group.---Managed and monitored fresh hour slots (daily, weekly, monthly, and annual) as the primary KPI for the Programming Division • Conducted strategic analysis using Inrate research data • Oversaw content preview and curation for News, Information, and Entertainment programs • Drafted and managed the programming budget • Built and maintained partnerships with international media partners, including GN Australia, Starhub Singapore, Air Cable Philippines, and Macau TV.PS. Resigned due to unforeseen family responsibilities in Yogyakarta.

Jakarta, Indonesia

www.kompas.tvKompasTV is a national television channel that focuses on news content. It is owned by KG Media, a subsidiary of the oldest and the biggest media corporation company in Indonesia, Kompas Gramedia Group.Officially launched as a content provider with entertainment-based programs on September 9, 2011, its status slowly changed to become a television network, and since 2016 its programs have become news-based. The name is derived from the well-known newspaper owned by Kompas Gramedia, namely Harian Kompas.---Composed daily, weekly, and monthly program grids for Kompas TV Network • Conducted competitive intelligence analysis and developed strategies based on AC Nielsen research data • Oversaw content preview and curation, ensuring proper slotting for program needs • Prepared and managed Electronic Programming Guide (EPG) reports for the Promo Department, clients, and media partners, addressing inquiries and complaints related to aired content • Managed programming budgets, profit-loss reports, program inventories, and monthly data for finance and business development purposes • Collaborated with Library, Quality Control, and Master Control Room teams to ensure programs aired on schedule • Coordinated with the traffic department to create optimal commercial break (TVC) spot compositions.

Jalan Palmerah Selatan No.1 Jakarta 10270

Jalan Palmerah Selatan No.1 Jakarta 10270

Jalan Palmerah Selatan No.1 Jakarta 10270

Responsible for administration, organization, and secretarial duties while actively contributing to the end-to-end TV program production and Kompas Gramedia Production events • Planned and developed creative content, including overseeing technical requirements • Composed, edited, and distributed scripts for programs and events • Monitored timing during live programs and events • Planned production schedules, budgets, shot lists, logs, and managed other paperwork from pre- to post-production.PORTFOLIO[Event by Kompas Gramedia Production]• Konser A Masterpiece of Erwin Gutawa (26 February 2011 at Plenary Hall Jakarta Convention Center) • Special Event Indonesia Bangga 200 Hari Menuju SEA Games 2011 (25 April 2011 at Teater Tanah Airku, Taman Mini Indonesia Indah) • Simfoni Semesta Raya - Grand Launching KompasTV (9 September 2011 at Plenary Hall Jakarta Convention Center) • Opening & Closing Ceremony of The 26th SEA Games Jakarta-Palembang (11-22 November 2011)[Regular Airing Program]Entertainment: Showcase (Weekly Music Program) • Tanya Dokter (Weekly Talkshow)Documentary: Explore Indonesia • Belantara • Di Balik Petaka • World of Wayang • Islam Nusantara [Voice Over Talent]Sosok • Cerita Indonesia • Filler Borobudur Marathon 2020 Powered by Bank Jateng

Jalan Palmerah Selatan No.1 Jakarta 10270

www.k-vision.tvPT Digital Vision Nusantara, operating under the K-Vision brand, is a subscription-based satellite television service launched by Kompas Gramedia on April 18, 2014, offering a variety of entertainment and sports content.---Composed daily, weekly, and monthly program grids for Channel Bola Indonesia and On Channel • Content preview and curation in terms of slotting development needs • EPG (Electronic Programming Guide) report for Promo Department, client, and all media partners. Also handle their questions and/or complaints about content • Along with the library, quality control, and master control room, ensure that all programs air on schedule • Coordinate with the traffic department to create an ideal composition of the commercial break (TVC) spot.Special Program Planning Project: The 20th FIFA World Cup Brazil 2014 & Liga Indonesia 2014