Arij Ismail Email & Phone Number

Clients: Banque Palatine, Diesel, Galeries Lafayette, Pandora, Petit Bateau, Victoria's Secret, Maison du Monde

Ville De Paris, Île-De-France, France

KPMG Advisory France - Business Transformation -Contributed to developing a new ESG practice.-Developed commercial proposals.-Conducted an internal study on ESG offerings, assessing their potential beyond greenwashing.Roles in various projects:-Conducted a market study on sales with redemption options for a financial institution.-Benchmarked and selected anti-fraud fintech solutions for an insurance company.-Optimized e-commerce payment processes for a global food supplier.-Conducted a feasibility study on digital services for a governmental project.

Professional Consulting Project - Customer-product portfolio optimization project : Partnership between SKEMA BCDT & A1 Telekom Austria

Nice, Provence-Alpes-Côte D’Azur, France

Professional Consulting Project - Transformation project : Transition to a digitally responsible model : Partnership between BCDT & SKEMA Transition

Nice, Provence-Alpes-Côte D’Azur, France

-Implemented pricing strategies for five NH Group hotels in France-Led strategic planning for the new 5-star Anantara Hotel-Generated performance reports and pricing trend analyses-Utilized advanced analytics tools (Duetto 365, SAP ERP) to enhance data collection, analysis, and decision-making.-Management and optimization of distribution channels, including OTAs, travel agencies and the hotel website -Creation of specific offers and packages to attract different customer segments

- Career transitions and assessments of interns and alumni- Career & networking events preparation (Inspirational talks, Job Fair SMU 2021...) - Follow back surveys and data analysis of SMU alumni (MBAs/MASTERs) - Develop strategies needed to help students seek and obtain internships, cooperative educational experiences, and their first professional job- Design and implement strategies to maximize student participation in career activities and the talent development journey- Overall planning the activities, resources, budgets and operations of the SMU incubator cohort 2021- Pre-incubation: deal flow generation, screening of proposals, research, working with entrepreneurs for their proposals, resenting proposals to the next level for selecting incubates- Events and workshops: plan various workshops/events/webinars for the Incubator, and execute the same with the help of team members

Contribution to a mission for Nestlé:- Creation of training materials for distributors on products and sales techniques - Verification and validation of workshop materials - Collaboration with teams to align messages with Nestlé strategies - Participation in the training of internal trainers to deliver sessions to distributors

- Creation of customer segments through the development of customer profiles and user journeys - Measuring marketing performance (bounce rate, conversion, acquisition costs)- Evaluation and optimization of interactions between advisors and clients, and points of contact- Identifying the causes of the drop in ROI by analyzing customer journeys and performance advisors- Benchmark of best practices in the local and international market - Monitoring of performance indicators and evaluation of customer satisfaction via NPS surveys

Msc In Business Consulting & Digital Transformation, Consulting

Developed in collaboration with Accenture, EY, Capgemini, Deloitte, and IBM, this program aims to train highly skilled professionals.

Licence In Business Management, Major In Marketing, 3.4/4 Gpa

MSB is the business school of SMU University. The MSB offers undergraduate and graduate studies (Bachelor's and Master's) in different.