Arijit Dutta Email & Phone Number

Thailand

Bangkok City, Thailand

- Launched a B2B property management platform for agents resulting in 1000+ signups while improving the efficiency and collaboration of the internal team and partner agents.- Increased organic lead generation by 2x through targeted SEO effort and improvement in the property recommendations [Save Search] via email/Line with active user growth of over 30% MoM.- Improved quality of leads by optimizing SERP feed for performance marketing and enhancing the contact form resulting in the… Show more - Launched a B2B property management platform for agents resulting in 1000+ signups while improving the efficiency and collaboration of the internal team and partner agents.- Increased organic lead generation by 2x through targeted SEO effort and improvement in the property recommendations [Save Search] via email/Line with active user growth of over 30% MoM.- Improved quality of leads by optimizing SERP feed for performance marketing and enhancing the contact form resulting in the growth of qualified leads by 50%.- Developed automated availability check via email and SMS for listing on the platform that improved listing quality by 40% and increased engagement by over 20% for high-value properties [Sale Price > 20M].- Introduced a white-label solution for agents to create no-code sites along with various projects on the roadmap aligned with the company's strategic goals and opportunities in the Proptech market worth $50B. Show less

Dhaka, Bangladesh

- Led a development team to ideate, design, and deliver a B2B SaaS platform [bKash Business Dashboard] for an F-commerce business worth ~ $2 Billion with market size of 500K merchants.- Improved growth funnel of a B2B SaaS using improved sign-up experience and referral resulted in MoM growth ~200%.- Devised roadmap and vision for small online merchants to manage orders, receive payments, and create their own microsite.

Dhaka, Bangladesh

- Led the development & delivery of payment gateway - direct charge for global merchants - Enhanced the user experience to improve adoption and customer delight- Designed strategies to improve the growth funnel resulting in improved activation & retention

Dhaka, Bangladesh

Worked as a product development manager, where I lead a group of developers, designers, and business analysts to develop marketplace & eCommerce products with the goal of improving delivery efficiency and quality of features using structured design thinking and agile methodology.Notable Achievements:- Devised product roadmap, user stories, and wireframes as the product owner of a Swiss freelancing marketplace considering the desirability of the 1M+ users- Identified… Show more Worked as a product development manager, where I lead a group of developers, designers, and business analysts to develop marketplace & eCommerce products with the goal of improving delivery efficiency and quality of features using structured design thinking and agile methodology.Notable Achievements:- Devised product roadmap, user stories, and wireframes as the product owner of a Swiss freelancing marketplace considering the desirability of the 1M+ users- Identified persona and problem scenarios/job to be done of EU consumers to develop an eCommerce product solution for a leading supermarket chain with 100+ branches in Switzerland Show less

With an integrated Data Science team, Pathao Marketplace leads analytics, strategy, and planning for Ridesharing, Food, Courier, eCommerce, and Digital Payment by collaborating with Product and Marketing.Notable Achievements: - Launched Pathao Food user referral program that increased user first trip by ~22% and optimized acquisition cost by ~13%. - Led the initiation for food driver level Fraud Analytics and standardized Incentive Model for food supply that optimized… Show more With an integrated Data Science team, Pathao Marketplace leads analytics, strategy, and planning for Ridesharing, Food, Courier, eCommerce, and Digital Payment by collaborating with Product and Marketing.Notable Achievements: - Launched Pathao Food user referral program that increased user first trip by ~22% and optimized acquisition cost by ~13%. - Led the initiation for food driver level Fraud Analytics and standardized Incentive Model for food supply that optimized supply incentive cost by ~24%. - Initiated and established a three-sided marketplace model for food with associated analytics including restaurant cohort, partnership, and co-subsidy strategies that resulted in ~47% improvement in net inflow by targeted effort/optimization. Show less

Bangladesh

Being part of the first cohort of the management trainee program, I was fortunate enough to work within Operations and Marketplace Dynamics. My scope of work included the launch of Pathao Food and later in the Growth function of the Marketplace team.Notable Achievements:- Led the account acquisition and management team during the launch of Pathao Food, the dominant force in the food delivery industry with the largest pool of active restaurants with a GMV growth rate of 2.5X per… Show more Being part of the first cohort of the management trainee program, I was fortunate enough to work within Operations and Marketplace Dynamics. My scope of work included the launch of Pathao Food and later in the Growth function of the Marketplace team.Notable Achievements:- Led the account acquisition and management team during the launch of Pathao Food, the dominant force in the food delivery industry with the largest pool of active restaurants with a GMV growth rate of 2.5X per month during the first year.- Designed and optimized business processes and models alongside the Product Team and formulated SOP for operational efficiency, i.e. Account Management Dashboard, Restaurant App. - Developed a comprehensive FIN/OPS telemetry dashboard that provides running insights about Pathao Food's business from the perspective of Unit Economics. Show less

Bangladesh

- Devised the social media strategy and campaign details including content and schedule- Conceptualized and co-designed print, digital (social media, web and app UI), promotional and operational contents- Organized events (Inauguration, CME, Promotional events) prior to and on the brand launching and maintained constant communication with internal and external stakeholders and partners for marketing activities (e.g. creating animated av, IVR recording).

Bangladesh

- Coordinated and executed recruitment process of 50+ employees and organized onboarding for new recruits- Provided assistant to my line manager for daily maintenance & updating of HR information database for 180+ Employees- Successfully organized employee engagement and capacity development events e.g. "Team Day Out" with up to 200 participants

Overseeing and managing digital content for clients and tracking their web traffic and search engine rankings.

Mss In Economics

Specialization, Digital Product Management

Bachelor Of Business Administration (B.B.A.), Major In Marketing And Finance

Activities and Societies: Young Economists'​ Forum (YEF)

Higher School Secondary Certificate, Science Division

Activities and Societies: NDC Science Club

Secondary School Certificate, Science Division

Activities and Societies: Govt. Lab. High School Debate Club