• Oversee the development and implementation of effective paid media strategies for clients, ensuring executional excellence and results-oriented outcomes.• Act as a liaison between clients and internal teams to develop comprehensive digital marketing strategies, identify opportunities to cross-sell services such as search engine optimization, web development, and data analytics.• Drive adoption and proficiency in the proprietary analytics tool, LXRInsights, and provide training to team members on report visualization using PowerBI and Google Datastudio.• Collaborate with cross-functional teams to design and implement training programs and tools to facilitate change management and process optimization.• Ensure paid media projects are staffed with the right personnel with necessary skills, experience, knowledge, and abilities.• Manage and mentor a team of paid media strategists. Communicate business objectives to the team to ensure clear understanding and alignment.

• Lead and motivate a 10-member digital marketing team.• Manage US$1.5MM in monthly digital marketing budgets (Google Ads, MS Ads, Amazon Ads).• Lead the conversation with clients to develop a holistic digital marketing strategy.• Drive results-oriented paid advertising to maximize return on investment for customers.• Provide proactive recommendations to the clients using data analysis and visualization.• Cross-sell services like Social Media Marketing, Web Development, and Data Analytics.• Train the team regularly on technical aspects of search, video, and mobile marketing.• Provide analytical support to cross-country sales and client service teams.Jan 2019 - Jan 2021 worked as Project Manager• Managed an annual Paid Media budget of more than US$10 million.• Expert in Google Ads and Microsoft Ads. Experienced in Criteo and Amazon Advertising.• Profitably grew client spending on Google's advertising products (Search, Shopping, Display).• Managed a small team of paid media analysts to provide day to day optimization services.• Analyzed search trends, developed keyword groups, and refined bids and budgets regularly.• Provided consolidated market analyses, competitive analysis, RFM segmentation, etc., for clients.• Analyzed and visualized data using MSOffice - Excel, Power BI, Data Studio, and Supermetrics.• Developed and implemented growth strategies in collaboration with the sales team.• Guided and mentored 2 junior members of the team.

• Managed a small team of analysts responsible for Google, Microsoft, and Amazon ads.• Delivered paid media optimizations and insights for 50+ small businesses in the US and EU. • Developed company-wide best practices and SOPs for paid media optimization.• Assisted the design and technology teams in improving the paid search recommendation engine. ARR increased by 278% year over year by the end of 4Q2018.Jan 2017 - Dec 2017 worked as Account Planner• Managed the day-to-day management of complex and sophisticated Paid Media campaigns.• Achieved marketing objectives for some of the biggest gourmet gift and fashion retailers in the US by leveraging Google Ads (Adwords), Microsoft Advertising (Bing Ads), and Analytics.• Consulted and coached the clients’ internal digital marketing team on Google Ads (AdWords) and Google Analytics in Fullerton, CA, and Edison, NJ.Jan 2016 - Dec 2016 worked as Product Management Executive• Co-developed a paid search recommendation engine - LXRGuide. • Developed proprietary algorithms with other digital marketing experts to automate Google Ads (Adwords) and Microsoft Advertising (Bing Ads) optimization. • Provided expertise on Google and Microsoft advertising to the development team.• The product helped several small businesses automate their paid search campaigns. Within 6 months, the tool generated US$6k top line MRR by 4Q2017.June 2014 - Dec 2015 worked as Senior Analyst, Search Marketing• Managed cross-channel marketing campaigns using PPC, CSE, SEO, and Social Media.• Developed, and optimized pay-per-click advertising campaigns for clients.• Regularly communicated campaign strategy, progress, and results to clients.• Teamed up well with all members and collaborated on client projects.

• Managed ATL and BTL marketing campaigns that increased demand for the company's products.• Worked with creative agencies to develop promotional materials and packaging designs.• Developed and implemented cross-functional plans for the release of new products and TVCs. • Assisted senior management in reviewing and approving copy, and packaging changes.• Coordinated marketing execution at local markets with regional sales teams. • Prepared market trend reports by monitoring competitor products in retail markets.

• Managed brand communications and campaigns both online and offline. • Optimized company website using SEO and CRO techniques.• Assisted in retail store promotion, paid search, social media and email marketing.• Developed an online community that attracted new customers and influencers.• Co-created merchandise and online marketing copies with the creative team.• Worked with sales and procurement teams to create timely online and offline campaigns.• Developed affiliate partnerships and maintained relationships with social influencers.• Analyzed product performance, gaps, product retirement, pricing and competition regularly.

• Co-developed bulk SMS plug-ins, miss-call marketing platform, and email marketing platform.• Worked with divisional heads to create marketing strategies, and media plans.• Implemented the countrywide marketing plan on time and within budget.• Identified new market opportunities and developed products; assisted in pricing decisions.• Developed and implemented marketing schemes and campaigns for sales promotion.• Assisted in the development and updating of corporate websites.February 2010 – May 2011 worked as SMS Solutions Consultant• Involved in the brand launch team at Pune, Maharashtra.• Delivered marketing and sales support through product demonstrations and customer training.• Managed corporate sales of mobile advertising solutions.

• Established alliances with modern trade channel partners (BPCL and HPCL distributors)• Handled direct accounts like Reliance Retail, ABRL Super/Hyper, Metro Cash & Carry• Increased primary sales through aggressive market development in West Bengal• Created in-store visibility plans and followed up to ensure timely and effective implementation.• Prepared a variety of status reports, reconciled invoices and merchandising cost for accounts• Distributor management - Ensured 100% fill rates to accounts