Arika Massey Email and Phone Number

As a Media Executive at WNEM-TV5, I specialize in connecting local businesses with their audiences through strategic advertising solutions that drive measurable results. Leveraging Gray Media Group's extensive portfolio of trusted local TV and cutting-edge digital platforms, I deliver customized marketing strategies that help clients achieve their business goals.If you're looking for innovative ways to connect with your audience and grow your business, I’d love to chat. Let’s explore how WNEM-TV5 and Gray Media Group can help you achieve your marketing goals.

Developed and implemented a comprehensive communications strategy to enhance the orchestra's public profile and increase ticket sales.Managed all public relations activities, including media outreach, press releases, and event promotion.Directed the design and production of marketing materials, including brochures, posters, and digital content, ensuring consistency and quality of the brand message.Collaborated with the executive director and other stakeholders to create compelling stories and content for concerts and events, resulting in increased audience engagement and donor support.Re-designed and developed the orchestra's website to enhance user experience, provide more detailed and timely information, as well as improve tracking and analytics in order to make informed, data-driven marketing decisions.

Specializes in understanding clients' unique challenges and works proactively to tailor strategic approaches for their marketing needs. Effectively manages timelines and ensures exceptional team performance, which involves presenting innovative and timely project ideas, and enhancing sales opportunities. Maintains strong client relationships and retention by coordinating deliverables, managing client budgets, and contributing directly to marketing materials. Sharp analytical skills drive valuable audits, KPI identification and analysis, and real-time agile plan adjustments for ideal outcomes. Delegation and collaboration are key aspects of the approach to maintaining productivity within a widely varied and highly skilled team.Actively contributes to the agency in business development and networking events, engages in content creation activities, and helps to increase LAIRE's impressions.

Provides marketing planning and guidance to Veritas Technologies US and Canadian Partners. Develops and executes successful marketing strategies with partners across multiple channels (e.g. social media, email, events, etc.) to increase brand awareness and drive sales.Manages a budget and tracked KPIs to measure campaign success and adjust strategies as needed.Converts company assets to work for channel marketing and packaged all content for partners. Promotes cross-channel collaboration with Field Marketing and Channel Marketing by taking assets designed for Veritas's immediate customers and converting them to work for channel partners. With these assets, full campaigns are created including social media assets, workflows, landing pages, and other activities that partners can implement their own branding to promote Veritas's messages through their own brand identities. Pulls and formats regular detailed reports using Oracle and PowerBI to ensure that the AMS channel team stays on target within different goals. Developed a streamlined tracking system that was adopted team-wide in Excel to ensure that budgets are spent effectively and that funds for MDF spending are claimed by partners on time, as well as providing data to easily report on expected ROI measures such as attendance and pipeline growth.

Developed and executed a comprehensive communications strategy to increase awareness and engagement with the museum's exhibits and programs.Managed all public relations activities, including media outreach, press releases, and event promotion, resulting in a 450% increase in social media engagement and increased museum attendance.Directed the design and production of marketing materials, including brochures, posters, and digital content, ensuring consistency and quality of the brand message.Collaborated with curators and other stakeholders to create compelling stories and content for exhibits and events, resulting in increased audience engagement and donor support.

• Led the growth and development of the company from a small startup to a successful marketing agency with 3 employees• Implemented a strategic business plan that focused on expanding the agency's services and diversifying its client base• Managed all aspects of financial performance, including budgeting, forecasting, and profitability analysis, leading to consistent year-over-year growth• Developed and maintained strong relationships with key stakeholders, including clients, partners, and suppliers, resulting in new business opportunities and long-term partnerships• Mentored and managed a team of highly skilled marketing professionals, providing guidance and support to enhance their professional growth and achieve team goals• Conducted market research and analysis to identify industry trends and opportunities, and to develop new products and services to meet changing market needs.

Managed a team of 3 in the creation and delivery of custom websites for small to mid-sized businesses.Oversaw all aspects of project development, including scope definition, timeline management, and client communication.Ensured projects were delivered on time and within budget while meeting customer requirements and expectations.Collaborated with design and development teams to create user-centered designs and develop marketing strategies to increase customer engagement.Utilize Agile methodology and project management tools such as Asana, Jira, and Trello to streamline project development processes.Successfully delivered 22 projects with a 100% satisfaction rate and received positive feedback from clients.

Manage and maintain multiple WordPress websites for clients, ensuring smooth and efficient operation.Provide expert WordPress development services, including custom plugin development, theme customization, and troubleshooting.Offer marketing consulting services, including social media management, email marketing, and search engine optimization (SEO) strategies.Communicate effectively with clients to gather requirements and provide regular updates on project progress.

Managed day-to-day operations of the office, ensuring efficient and smooth workflow.Maintained and updated databases, filing systems, and inventory management systems.Greeted customers and assisted them in selecting the appropriate window coverings.Demonstrated product features and provided product information to customers.Processed sales transactions, handled customer payments, and balanced cash drawers.Maintained product knowledge and updated customers on new products and promotions.Worked with customers to determine their needs and provided custom window covering solutions.Achieved monthly sales targets and contributed to overall store sales growth.

Greeted guests upon arrival, presented menus, and made recommendationsAccurately took food and beverage orders, using the POS system.Collaborated with kitchen staff to ensure timely and accurate food delivery.Ensured that all guests received exceptional service and food quality.Checked guest satisfaction and handled any complaints or issues with professionalism.Maintained a clean and organized dining room, resetting tables between guests.Assisted in maintaining the overall appearance and cleanliness of the restaurant.Maintained a strong knowledge of all company products and made appropriate recommendations and upsells to increase the restaurants daily profits. Balanced cash drawers and made deposits at the end of each shift.

Responded to customer calls and provided assistance with various types of vehicle breakdowns.Dispatched roadside service providers to the customer's location, providing clear instructions and updates.Utilized navigation and mapping software to assess the best route for service providers.Provided real-time support to customers, ensuring their safety and comfort during a breakdown.Accurately entered customer information and service requests into the computer system.Collaborated with service providers to ensure timely and efficient resolution of customer requests.

Manage the buy-out process for un-repairable vehicles after a recall, working closely with customers and dealerships.Ensure that all buy-out transactions are processed in accordance with company policies and procedures.Communicate effectively with customers and dealerships to provide timely updates on the buy-out process.Collect and verify documentation for each buy-out transaction, ensuring accuracy and completeness.Utilize databases and tracking systems to manage buy-out activity and performance metrics.Collaborate with other departments to resolve any issues and improve processes.Prepare reports and provide regular updates to management on the buy-out program performance.