Arika Mcelroy Email & Phone Number

Bend, Oregon, United States

• Spearheading the sales and marketing strategy to close lucrative real estate deals, I oversee the home buying process end-to-end to sales of $400K-$800K per property, generating $15M in total sales since 2017. Key.
• Capping with eXp and Keller Williams 4 times by surpassing sales goals
• Determining client needs and financial ability to propose viable solutions based on circumstances
• Organizing realtor and customer events and stage listings to boost traffic across market segments
• Consistently earning high satisfaction among realtors and clients to drive referrals
• Mentoring new agents to elevate their skillset, mentoring 9 new agents since March of 2021

Oregon, Tennessee And Mississippi

• Consulting for various restaurants, I engaged clients to reconceptualize the strategy, vision, and operations. Key contributions:
• Played a role in opening Three Rivers Casino including fine dining, buffet, lounge, café, and catering services
• Packaged a high-volume restaurant in Memphis as a franchise
• Launched a full-service restaurant in a Hilton Family concept
• Created inventories and par sheets
• Defined job descriptions and responsibilities for back of house (BOH) positions

Bend, Oregon, United States

• I led key areas of day-to-day operations, including forecasting, budgeting, payroll, and bookkeeping while steering front-of-house (FOH) operations for the main restaurant. Key contributions:
• Negotiated favorable terms and pricing with all vendors for all 3 restaurants
• Held P&L and staff accountability, co-leading and training 75+ staff including management
• Played a pivotal role in launching the main restaurant, coordinating logistics and strategy
• Regulated $1M in annual payroll, overseeing payroll processing and administration
• Orchestrated catering functions and events

Bend, OR

• Fueling $2M+ in annual sales, I tracked current market trends to ensure a high gross profit margin (GPM) and leveraged advanced knowledge of the CRM to generate leads, manage prospects, and penetrate new markets. Key.
• Coordinated with brokers and merchandisers to negotiate specialty pricing
• Surpassed 13 sales record weeks by opening 43 new accounts across 2 distinct territories
• Led the sales team in production, expanding sales by 10%+ with 6% consistent market penetration
• Expanded the portfolio to capture small business customers including 5-star lodges and restaurants
• Amplified the guest experience by analyzing menus and sampling products

Newport, OR

• Exceeding the annual revenue goal of $1.5M+ at an elite oceanside seasonal resort, I led operations for fine dining, café-style operation, room service, lounge, banquet, and catering activities. Key contributions:
• Revamped the F&B department by replacing the executive chef, creating SOPs, and reducing food expenses by 23%
• Yielded a 50% increase over prior year by rebranding and relaunching the café concept
• Renovated the café, revamped the menu, and organized customer service training for staff
• Partnered with the local chamber of commerce to drive customer development and retention
• Rolled out a referral incentive program with the neighboring hotels to increase sales by 20%

Greater Memphis Area

• I supported the creation of a “from scratch” fine dining steak house concept for River City Management Group, including menu development, pricing, standardized “from scratch” recipes, and product procurement. Key.
• Maintained a consistent 34% food cost and 15% labor cost
• Drove annual revenue of $2.5M for dinner only services
• Authored the kitchen procedural manual and kitchen position training manuals

• I led day-to-day kitchen operations of a $1M+ annual nightclub in the heart of one of Tennessee’s top tourist attractions, Beale Street.
• Delivered full banquet facility functions with capacity of 3K+ guests at 5 different venues
• Supported food sales, craft services, talent riders, concessions, and catering for large concerts
• Created all menus
• Sustained 22% food cost