Arika Mcelroy Email & Phone Number

Bend, Oregon, United States

Spearheading the sales and marketing strategy to close lucrative real estate deals, I oversee the home buying process end-to-end to sales of $400K-$800K per property, generating $15M in total sales since 2017. Key contributions: • Capping with eXp and Keller Williams 4 times by surpassing sales goals • Determining client needs and financial ability to propose viable solutions based on circumstances • Organizing realtor and customer events and stage listings to boost traffic across market segments • Consistently earning high satisfaction among realtors and clients to drive referrals• Mentoring new agents to elevate their skillset, mentoring 9 new agents since March of 2021 • Generating organic leads covering 50-60% of potential clients

Oregon, Tennessee And Mississippi

Consulting for various restaurants, I engaged clients to reconceptualize the strategy, vision, and operations. Key contributions: • Played a role in opening Three Rivers Casino including fine dining, buffet, lounge, café, and catering services• Packaged a high-volume restaurant in Memphis as a franchise• Launched a full-service restaurant in a Hilton Family concept• Created inventories and par sheets• Defined job descriptions and responsibilities for back of house (BOH) positions• Resolved cost issues, implementing systems to create cost control solutions, reworking menus, and establishing programs to track labor, food, and liquor

Bend, Oregon, United States

I led key areas of day-to-day operations, including forecasting, budgeting, payroll, and bookkeeping while steering front-of-house (FOH) operations for the main restaurant. Key contributions: • Negotiated favorable terms and pricing with all vendors for all 3 restaurants • Held P&L and staff accountability, co-leading and training 75+ staff including management • Played a pivotal role in launching the main restaurant, coordinating logistics and strategy • Regulated $1M in annual payroll, overseeing payroll processing and administration • Orchestrated catering functions and events

Bend, Or

Fueling $2M+ in annual sales, I tracked current market trends to ensure a high gross profit margin (GPM) and leveraged advanced knowledge of the CRM to generate leads, manage prospects, and penetrate new markets. Key contributions:• Coordinated with brokers and merchandisers to negotiate specialty pricing• Surpassed 13 sales record weeks by opening 43 new accounts across 2 distinct territories • Led the sales team in production, expanding sales by 10%+ with 6% consistent market penetration • Expanded the portfolio to capture small business customers including 5-star lodges and restaurants• Amplified the guest experience by analyzing menus and sampling products

Newport, Or

Exceeding the annual revenue goal of $1.5M+ at an elite oceanside seasonal resort, I led operations for fine dining, café-style operation, room service, lounge, banquet, and catering activities. Key contributions: • Revamped the F&B department by replacing the executive chef, creating SOPs, and reducing food expenses by 23%• Yielded a 50% increase over prior year by rebranding and relaunching the café concept• Renovated the café, revamped the menu, and organized customer service training for staff • Partnered with the local chamber of commerce to drive customer development and retention • Rolled out a referral incentive program with the neighboring hotels to increase sales by 20%• Developed inventories, par sheets, COGS, and budgets• Renegotiated 7 vendor contracts to lower expenses by 10%

Greater Memphis Area

I supported the creation of a “from scratch” fine dining steak house concept for River City Management Group, including menu development, pricing, standardized “from scratch” recipes, and product procurement. Key contributions:• Maintained a consistent 34% food cost and 15% labor cost • Drove annual revenue of $2.5M for dinner only services• Authored the kitchen procedural manual and kitchen position training manuals

I led day-to-day kitchen operations of a $1M+ annual nightclub in the heart of one of Tennessee’s top tourist attractions, Beale Street. • Delivered full banquet facility functions with capacity of 3K+ guests at 5 different venues• Supported food sales, craft services, talent riders, concessions, and catering for large concerts • Created all menus • Sustained 22% food cost