Ari Kapur Email and Phone Number
Ari Kapur work email
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Ari Kapur personal email
I am a hands-on market research and analytics leader with extensive client and supplier-side experience in start-up and Fortune 100 companies. My true passion is driving business growth by partnering with clients to design and execute studies that provide straightforward answers to their most complex questions. As a highly effective people manager, my expertise includes building and scaling teams, developing and motivating talent and maximizing individual and group performance.Key skills include:• Delivering global, small and large-scale studies against aggressive timelines.• Collaborating with business stakeholders to establish research goals and objectives.• Formulating appropriate methodologies and sample plans to address ambiguous business questions.• Designing clear, concise and impactful survey questionnaires and qualitative interview guides.• Analyzing quantitative and qualitative data to unearth strategic insights and recommendations.• Presenting to and influencing all organizational levels including Executives.• Distilling and communicating complicated topics in an easy to understand manner.Areas of Expertise:• Audience segmentation and persona development• Brand health and equity tracking• Pricing and revenue optimization • Competitive positioning and evaluation• Product / service ideation and feature testing• Customer / Employee satisfaction, engagement and loyalty measurement• Messaging and advertising effectiveness • Advanced statistical analysis and modeling (SPSS / SAS)
Illuminas
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Vice President Of ResearchIlluminas 2021 - PresentAustin, Tx, Us
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Senior DirectorFactworks Gmbh 2019 - 2021Berlin, De -
Senior Manager, Thought Leadership ResearchCisco 2016 - 2019San Jose, Ca, Us -
Senior Manager, Market ResearchCisco 2011 - 2016San Jose, Ca, Us
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Manager, Market ResearchCisco 2006 - 2011San Jose, Ca, UsPromoted to Senior Manager and entrusted with a broader set of responsibilities. Directed all aspects of global research studies in support of Marketing, Brand, Sales, Product, Pricing, Channels and Public Relations. Key advisor to business units and Executive boards.• Led a C-Suite thought leadership research practice designed to strengthen brand consideration, accelerate sales and increase average deal size.• Enabled Cisco to successfully penetrate the Small and Medium Business marketplace (SMB) by designing, validating and implementing a needs-based segmentation model, resulting program received the IDC Award for Excellence in Market Segmentation.• Prioritized investment in new products and refined acquisition strategies by spearheading several brand extensibility studies.• Identified optimal price points for new and existing products / services by directing numerous conjoint studies, resulting market share simulations provided executive leadership with specific strategies for maximizing profit and growth.• Measured Cisco’s brand health and furnished business stakeholders with recommendations to maximize marketing and advertising effectiveness based on various global tracking studies.
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Director, Strategic ServicesMetrixlab (Formerly Customersat, Incorporated) 2005 - 2006Established and headed the Advanced Analytics business for a seminal Customer Experience Management (CEM) provider.• Directed a team managing the ground-up development of an Advanced Analytic Modeling service based on customer needs and areas of opportunity.• Measured and prioritized key drivers of customer satisfaction and loyalty by generating numerous statistical models for Fortune 500 clients.• Provided Fortune 500 clients with actionable strategies to bolster brand awareness, consideration and purchase intent based on research programs designed to meet their specific needs and objectives.• Negotiated and managed strategic partnerships with various market research vendors and third-party firms.
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Director, Corporate Strategy And ResearchAriana International, Incorporated 2001 - 2005Formed and led the corporate strategy team for a mid-sized, OEM of electro-mechanical products.
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Director, Marketing Research And AnalyticsCrossvue, Incorporated 2000 - 2001Developed and executed a comprehensive marketing research plan designed to accurately position Crossvue marketing and fraud prevention services to the retail industry.
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Sr. Manager, Market Research And Database MarketingSmartage.Com Corporation 1999 - 2000Designed and executed an overall market research strategy (primary and secondary) to better understand the marketing and advertising needs of small businesses.
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Sr. Consultant, Customer Modeling And AnalysisWells Fargo Bank 1997 - 1998San Francisco, California, UsDesigned and developed a walk-in acquisition model for the Small Business Banking Group to determine potential profitability of new customers based on demographic data. Created predictive customer loyalty models designed to identify at-risk small business customers. -
Manager - Market Intelligence And ForecastingSprint 1996 - 1997Overland Park, Kansas, UsDeveloped market potential and revenue forecasting models for key metropolitan statistical areas used by market managers during the launch of Sprint PCS. Generated consumer demand models using custom survey and census data for telephony products and services.
Ari Kapur Skills
Ari Kapur Education Details
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Texas A&M UniversityAgricultural Economics; Marketing And Price Analysis -
San José State UniversityEconomics; Micro And Mathematical Economics
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Santa Clara UniversityEconomics; Mathematical Economics
Frequently Asked Questions about Ari Kapur
What company does Ari Kapur work for?
Ari Kapur works for Illuminas
What is Ari Kapur's role at the current company?
Ari Kapur's current role is Vice President of Research | Global B2B and B2C Market Research l Audience Insights l Analytics l Product & Brand Strategy.
What is Ari Kapur's email address?
Ari Kapur's email address is ak****@****sco.com
What schools did Ari Kapur attend?
Ari Kapur attended Texas A&m University, San José State University, Santa Clara University.
What skills is Ari Kapur known for?
Ari Kapur has skills like Segmentation, Marketing Research, Customer Insight, Competitive Intelligence, Analytics, Focus Groups, Competitive Analysis, Market Intelligence, Qualitative Research, Market Research, Business Strategy, Quantitative Research.
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