Vice President Of Research
Current
2021 - Present
~5 yrs 5 mos
AeroLeads people directory · profile
Ari Kapur Email & Phone Number
Vice President of Research | Global B2B and B2C Market Research l Audience Insights l Analytics l Product & Brand Strategy
at
Illuminas
3 work emails found
@cisco.com
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Vice President of Research | Global B2B and B2C Market Research l Audience Insights l Analytics l Product & Brand Strategy
Location
San Francisco Bay Area, United States, United States
Who is Ari Kapur? Overview
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Quick answer
Ari Kapur is listed as Vice President of Research | Global B2B and B2C Market Research l Audience Insights l Analytics l Product & Brand Strategy at Illuminas, based in San Francisco Bay Area, United States, United States. AeroLeads shows a work email signal at cisco.com and a matched LinkedIn profile for Ari Kapur.
Ari Kapur previously worked as Vice President of Research at Illuminas and Senior Director at Factworks Gmbh. Ari Kapur holds Doctor Of Philosophy - Phd, Agricultural Economics; Marketing And Price Analysis from Texas A&M University.
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Email format at Illuminas
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{first_initial}{last}@cisco.com
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Profile bio
About Ari Kapur
I am a hands-on market research and analytics leader with extensive client and supplier-side experience in start-up and Fortune 100 companies. My true passion is driving business growth by partnering with clients to design and execute studies that provide straightforward answers to their most complex questions. As a highly effective people manager, my expertise includes building and scaling teams, developing and motivating talent and maximizing individual and group performance.Key skills include:• Delivering global, small and large-scale studies against aggressive timelines.• Collaborating with business stakeholders to establish research goals and objectives.• Formulating appropriate methodologies and sample plans to address ambiguous business questions.• Designing clear, concise and impactful survey questionnaires and qualitative interview guides.• Analyzing quantitative and qualitative data to unearth strategic insights and recommendations.• Presenting to and influencing all organizational levels including Executives.• Distilling and communicating complicated topics in an easy to understand manner.Areas of Expertise:• Audience segmentation and persona development• Brand health and equity tracking• Pricing and revenue optimization • Competitive positioning and evaluation• Product / service ideation and feature testing• Customer / Employee satisfaction, engagement and loyalty measurement• Messaging and advertising effectiveness • Advanced statistical analysis and modeling (SPSS / SAS)
Listed skills include Segmentation, Marketing Research, Customer Insight, Competitive Intelligence, and 46 others.
Current workplace
Ari Kapur's current company
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11 roles · 30 years
Ari Kapur work experience
A career timeline built from the work history available for this profile.
Senior Director
2019 - 2021
~2 yrs
Senior Manager, Thought Leadership Research
2016 - 2019
~3 yrs
Senior Manager, Market Research
2011 - 2016
~5 yrs
Manager, Market Research
- Promoted to Senior Manager and entrusted with a broader set of responsibilities. Directed all aspects of global research studies in support of Marketing, Brand, Sales, Product, Pricing, Channels and Public Relations..
- Led a C-Suite thought leadership research practice designed to strengthen brand consideration, accelerate sales and increase average deal size.
- Enabled Cisco to successfully penetrate the Small and Medium Business marketplace (SMB) by designing, validating and implementing a needs-based segmentation model, resulting program received the IDC Award for.
- Prioritized investment in new products and refined acquisition strategies by spearheading several brand extensibility studies.
- Identified optimal price points for new and existing products / services by directing numerous conjoint studies, resulting market share simulations provided executive leadership with specific strategies for maximizing.
- Measured Cisco’s brand health and furnished business stakeholders with recommendations to maximize marketing and advertising effectiveness based on various global tracking studies.
2006 - 2011
~5 yrs
Director, Strategic Services
Metrixlab (Formerly Customersat, Incorporated)
- Established and headed the Advanced Analytics business for a seminal Customer Experience Management (CEM) provider.
- Directed a team managing the ground-up development of an Advanced Analytic Modeling service based on customer needs and areas of opportunity.
- Measured and prioritized key drivers of customer satisfaction and loyalty by generating numerous statistical models for Fortune 500 clients.
- Provided Fortune 500 clients with actionable strategies to bolster brand awareness, consideration and purchase intent based on research programs designed to meet their specific needs and objectives.
- Negotiated and managed strategic partnerships with various market research vendors and third-party firms.
2005 - 2006
~1 yr
Director, Corporate Strategy And Research
Ariana International, Incorporated
Formed and led the corporate strategy team for a mid-sized, OEM of electro-mechanical products.
2001 - 2005
~4 yrs
Director, Marketing Research And Analytics
Crossvue, Incorporated
Developed and executed a comprehensive marketing research plan designed to accurately position Crossvue marketing and fraud prevention services to the retail industry.
2000 - 2001
~1 yr
Sr. Manager, Market Research And Database Marketing
Smartage.Com Corporation
Designed and executed an overall market research strategy (primary and secondary) to better understand the marketing and advertising needs of small businesses.
1999 - 2000
~1 yr
Sr. Consultant, Customer Modeling And Analysis
Designed and developed a walk-in acquisition model for the Small Business Banking Group to determine potential profitability of new customers based on demographic data. Created predictive customer loyalty models designed to identify at-risk small business customers.
1997 - 1998
~1 yr
Manager - Market Intelligence And Forecasting
Developed market potential and revenue forecasting models for key metropolitan statistical areas used by market managers during the launch of Sprint PCS. Generated consumer demand models using custom survey and census data for telephony products and services.
1996 - 1997
~1 yr
3 education records
Ari Kapur education
Doctor Of Philosophy - Phd, Agricultural Economics; Marketing And Price Analysis
Texas A&M University
Master Of Arts - Ma, Economics; Micro And Mathematical Economics
San José State University
Bachelor Of Science - Bs, Economics; Mathematical Economics
Santa Clara University
FAQ
Frequently asked questions about Ari Kapur
Quick answers generated from the profile data available on this page.
What company does Ari Kapur work for?
Ari Kapur works for Illuminas.
What is Ari Kapur's role at Illuminas?
Ari Kapur is listed as Vice President of Research | Global B2B and B2C Market Research l Audience Insights l Analytics l Product & Brand Strategy at Illuminas.
What is Ari Kapur's email address?
AeroLeads has found 3 work email signals at @cisco.com for Ari Kapur at Illuminas.
Where is Ari Kapur based?
Ari Kapur is based in San Francisco Bay Area, United States, United States while working with Illuminas.
What companies has Ari Kapur worked for?
Ari Kapur has worked for Illuminas, Factworks Gmbh, Cisco, Metrixlab (Formerly Customersat, Incorporated), and Ariana International, Incorporated.
How can I contact Ari Kapur?
You can use AeroLeads to view verified contact signals for Ari Kapur at Illuminas, including work email, phone, and LinkedIn data when available.
What schools did Ari Kapur attend?
Ari Kapur holds Doctor Of Philosophy - Phd, Agricultural Economics; Marketing And Price Analysis from Texas A&M University.
What skills is Ari Kapur known for?
Ari Kapur is listed with skills including Segmentation, Marketing Research, Customer Insight, Competitive Intelligence, Analytics, Focus Groups, Competitive Analysis, and Market Intelligence.
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