Ari Kurtz Email & Phone Number

Botique consulting firm providing fractional executive services to SMBs. Tapping into my experience in leadership, strategy, marketing, sales, operations, and people management, I serve as a fractional member of a firm's leadership team, helping build strategy, manage implementation, and drive and measure results. Sample Roles:----CEO, Brasstown Labs, Inc.----Brasstown Labs uses new/alternative data to uncover financial distress in private companies.*Formulated go-to-market strategy; wrote business plan & pitch decks.*Negotiated partnerships with legacy (multi-$billion) credit agencies and new, cutting-edge data providers. *Stood-up operations (data ingestion and storage; data analysis; sales and marketing, etc.) *Analyzed data; conceptualized/built prototype.---MERU LLC, Sales & Marketing SME----***For due diligence in a $100M+ merger of home and garden manufacturers, assessed marketing strategy, sales and operations planning process, human capital needs, product offerings, new product development strategy, and retail channel management.***Provided advice and expert opinion on Marketing Technology (martech) in a MERU pitch to a global programmatic advertising platform, helping size the opportunity in global sell-side advertising monetization.----COO, Levy Tax & Consulting----Manage the operations of a 30-person CPA firm that serves more than 3500 clients.Member of executive leadership team, advising partners, defining objectives, crafting strategy, and implementing change.**Increased productivity 10-15% for partners and ~4% for the firm; cut tech costs ~15%.**Improved profitability 6% by analyzing lines of service & revenue streams and implementing changes.

San Francisco, Us

As a part of the executive / senior leadership leadership team, I worked with the CEO and other leadership team members to formulate and implement company strategy. I also led the marketing, sales, business development, and partnerships teams, designing and implementing strategies and programs to generate leads, acquire clients, grow revenue, and drive retention. I oversaw implementation of omni-channel / multi-channel partnership and marketing programs ranging from channel partnerships and account-based marketing (ABM) to traditional and digital marketing. Campaigns covered and measured activity in the full funnel, from branding and awareness to demand generation, direct response, and client retention.People Rocket uses design thinking and proven innovation techniques to help clients generate new and creative solutions to ambiguous, challenging problems and to prepare organizations for the future of work. Clients range from well-known Fortune 500 companies to non-profits, academic institutions, startups, and government agencies from across the globe.

Mountain View, Ca, Us

Managed team that sold media and marketing technology to the country's largest (Fortune 50 & 500) retailers, employing best-in-class sales techniques while helping clients undertsand, segment, identify, acquire, delight, and retain customers.**Select Accomplishments:**-Managed $300M in revenue; grew team's revenue at a pace that exceeded targets and quotas.-Consistently scored 95%+ in customer satisfaction surveys & internal manager surveys.**Responsibilities***Team Building & Management: Hired, developed, coached, empowered sales executives, customer success managers, data analysts, and industry analysts, fostering a collaborative, safe environment & driving results.*Go-To-Market: Partnered with GTM team to build strategy, establish best practices, and execute. *Sales Operations: Set sales targets/quotas. Oversaw account planning, pipeline management, forecasting, and reporting.*Partnerships and Customer Success: Built long-term relationships and strategic partnerships with advertising agencies, Fortune 500 advertisers, an. *Collaborated with clients to understand their needs & coordinated cross-functionally across Google to build complex solutions tailored to those needs. Matched media and martech solutions to client needs to drive client revenue. -Helped clients grow and retain market share, build their brands, drive revenue, and increase profitability.**Represented Google at local & national events:**-A Conversation with Michael Fleisher, CFO, Wayfair (Urban Land Institute, Boston, 2018).-Technology-Driven Retail (International Conference of Shopping Centers, Laguna Beach, 2018).Data Analytics in Sales & Marketing (Emory Goizueta School of Business, 2015, '16, '19).Digital as a Strategic Asset (TSCG University, Atlanta, 2017).Innovative Leadership (UGA Terry College of Business, 2008-2019).Personalized Digital Experience (Aristotle Design 20th Anniv., Little Rock, 2015).Shopping in the Digital Age (Merkle RKG Summit, Charlottesville, 2015).

Mountain View, Ca, Us

Consulted with and sold marketing and advertising solutions to B2B technology companies, focused mostly on the nation's largest cable/telecom providers.

Mountain View, Ca, Us

Analyzed large sets of marketing data to find insights and provide some of the largest US retailers with actionable recommendations for increasing ROI and ROAS (return on ad spend).

Mclean, Va, Us

Worked with federal government and commercial clients to solve business challenges. Re-engineered business processes for the IRS. Drove a $1 billion return on a $1 million investment (66,000% ROI) for the agency.

Mclean, Va, Us

Atlanta, Ga, Us

Generated largest top-line revenue and largest net income to-date in organization's history. Managed a team of 125+ seasonal staff members and 8 full-time, year-round staff; formulated go-to-market strategy and oversaw the P&L, sales, marketing, finance, HR, operations, facilities management, and programming.

Us

Ba With Honors, American Studies

Mba, Finance, Economics, Strategic Management

Bachelor'S Degree, American/United States Studies/Civilization