Director Of Field Events
Designed, built, and managed full life-cycle of high impact B2B field marketing events to help marketing and sales teams meet pipeline and ARR objectives. Some firms I built events for: Adobe, Deloitte, WPP, Capgemini, Cognizant, r2i, and Hero Digital.• Collaborated with and built communication flows across many orgs and teams: executives, partners, marketing, sales, product, and SMEs.• Created a holistic field event management system that ensured goal attainment and alignment… Show more Designed, built, and managed full life-cycle of high impact B2B field marketing events to help marketing and sales teams meet pipeline and ARR objectives. Some firms I built events for: Adobe, Deloitte, WPP, Capgemini, Cognizant, r2i, and Hero Digital.• Collaborated with and built communication flows across many orgs and teams: executives, partners, marketing, sales, product, and SMEs.• Created a holistic field event management system that ensured goal attainment and alignment across teams and stakeholders: strategies, sales objectives, event and experience design, content, creative design, campaigns, logistics and production, measurement, lead capture processes, and post-event analysis.• Built and managed strategies and logistics for 21 events: virtual, in-person, intimate and high-touch, and components of large conferences like Adobe Summit.• Built centralized processes and procedures for event and program management that reduced production management costs by over 55%.• Managed hiring and direction of over 30 vendors for event production.• Created surveys and analysed lead capture and feedback data to iterate event features and experiences. Show less