By Roneet Merkin (the smart one)When Ari was inducted into the Advertising Hall of Achievement, he dedicated his award to me. In fairness, nobody's been watching my husband’s career like I have. I have witnessed the record-breaking award wins, the all-star creative lists and the countless interviews and articles. Serious or silly, his work always manages to move me. Like his “Body Bags” campaign for ‘Truth’ which left an indelible mark on a generation of teens and was just named one of AdAge’s 15 best of the 21st century. The Ikea “Lamp” commercial, which took home the Cannes Grand Prix and Grand Clio. The work he did for the U.S. launches of both the Mini Cooper and Virgin Mobile. And of course, the Elf Yourself phenomenon that resurfaces every winter.Lots of people could rest on those laurels, but Ari builds on them time and time again. Whether making a Superbowl spot for Metlife or bringing a new start up to market, my husband always seems content to shine the spotlight on his clients instead of himself. Looking at Ari's body of work, you might think he's a bit rebellious, and yes, that is partly why I married him. But I think what really drives him is his belief that every brand has a voice. And I know he won’t stop working until it’s been found (just ask his friends and family members). It’s the reason why he was named a 40 under 40. Why we’ve got cabinets full of awards at home that he won’t let me put in storage. And why major blue chip brands repeatedly ask for Ari’s help to solve their toughest brand problems.It’s no secret that balancing career and home isn’t always easy for my husband. Which may explain why I’m stuck writing his bio.”Roneet