Experienced C level positions with background in the following industries: Semiconductors, electro-optics, fiber-optics, Fiber to the x (FTTx), communications, RF/Wireless, ERP/CRM, ISP, protocols, Flash (non-volatile memory), enterprise software, Internet, telecom billing systems, embedded software, consumer electronics, electronics manufacturing and research.Ari has over 25 years of experience in the high tech industry as employee as well as an employer. In his last position, Ari acted as a executive director of sales & marketing at ColorChip, where he positioned the company as a leader in its market and created partnerships with tier-1 customers. Prior to ColorChip, he worked at RFWaves as a director of sales & marketing, where he was involved in the marketing and positioning of the company as well as in charge of the sales activities in Asia and Europe at the same time to contributed his knowledge in various other fields. Prior to RFWaves, he co-founded and managed a software house, Edgeware Group, which provided a unique instant messaging scheme, and at the same time consulted and helped early stage companies in defining their product and uniqueness as well as helping in raising money. Before Edgeware group, Ari worked at M-Systems first as a technical marketing manager where he was in charge of the world wide technical support and technical training, later as product line manager, where he was in charge of defining a new line of products in R&D and marketing aspects. Prior to M-Systems, Ari worked as a programmer and team leader at Amdocs and ClassX.He holds a B.Sc. in electronic engineering from the Tel-Aviv University and Executive MBA from Bar-Ilan university.