Arina Ivanova Email & Phone Number

Key Results:- Took over content preparation and team management after the team lead's urgent leave to ensure the product's successful presentation to potential investors at We Convention Dubai 2023;- Developed new content formats specifically optimized for AI chat, supporting conversational flow and designed for easy sharing on social media;- Created and implemented a new CMS organization tailored to the unique content needs of the product, streamlining information management processes.Responsibilities: -Developing a flow for AI-based chatbot- Creating a content strategy for a mobile application about mental health during pregnancy and the postpartum period- Writing, editing, and translating texts (in English) for the app and social media- Administration of content management system- Managing a content team of 3: Illustrator, Motion Designer, Copywriter (recruitment, assigning and reviewing tasks, mentoring employees)- Analyzing competitors, generating product ideas- Creating concepts and tasks for graphic and motion designers + assisting in visuals creation

Belarus

- Creating unique content for mobile applications based on product specifics and audience interests (blog posts, video scripts, podcasts, UI texts, guides, CTAs, etc.) Main topics: wellness, mental health, dating, sex education;- Uploading content and testing its display in apps and websites;- Coming up with ideas for app content and its further implementation;- Analyzing competitors and content trends;- Working closely with the Design team, creating tasks and concepts for visual content.

Minsk, Belarus

- Unique SEO-backed website content generation for multiple projects (Firebird Tours, Travel all Russia, Travel to Europe, Rail Ninja, Russian Trains, among others);- Website creation on Weebly hosting service (main structure development; URLs, Meta, and Titles preparation; adding content to the pages)- Website localization (both front-end and back-end translation of localized websites to 7+ languages in collaboration with freelance translators) - German-English-Russian translations;- Product presentation (display of product information, work with images, website menus, data updates, etc);- Assistance to the analytics department with CRO oriented tasks;- Intercommunication with multiple teams, including SEO, Product Development, IT.

Darmstadt, Hesse, Germany

- Editing web pages on the corporate website www.hbm.com in the TYPO3 content management system;- Editing and creating design works;- Teamwork management;- Assistance to the financial accounting department with analytical and corrective work.

Minsk, Belarus

- Creation of key visuals;- Solution of marketing briefs.