Arina Syazwani Ahmad Nizan Email & Phone Number

Kuala Lumpur, My

Petronas Dagangan Berhad

Please refer below title

Work closely with agencies and other BUsDIGITAL MEDIA 1. Plan, develop, & manage end-to-end digital projects/campaigns & content across all 4 PETRONASBrands social medias to support & implement (to ensure brand consistency) the marketing and engagement activities of PDB a) Help with Bahasa Malaysia copywriting 2. Regularly track & get insights into competitors and potential competitors' strategies. Formulate recommendations based on the insights3. Effectively & timely tracking of crises/incidents & execute an intervention initiative to safeguard PDB's brand4. Drive effective analytics & insights to track ROI & digital channel performance for internal & external channel management. Also to help understand digital marketing activities & users behaviour online5. Prepare reports: social media, crisis management, & community management6. Create data dashboards & visualizations using Socialbaker Studio, Facebook Insights, Google Analytics, and PowerPoint7. Explore disruptive & innovative digital content & channels focusing on creative content to build the brand & drive engagement8. Experience in script writing, story boarding, and overseeing the production of video content i.e web series, short films, etc. for event, social content & product advertising campaignsCRISIS MANAGEMENT 1. Monitor and tracking2. Crisis report (involve in decision making)3. Activate crisis planmymesra.com.my (Dual lang)1. Create content & page layout 2. Update existing content3. Make sure visuals are fresh & rotated as per schedule4. Translate English content to Bahasa Malaysia 5. Website enhancement - better customer journeyCHATBOT MeVA1. Develop Chatbot scripts2. Design Chatbot conversation3. Weekly Chatbot testing & training4. Monthly Chatbot evaluation & optimization KOL MANAGEMENT1. Track posts2. Monitore KOL’s posts & reputation3. Ensure posts comply with brand's legal requirements4. Ensure posts follow the brand’s guidelines & formatting requirements

INTERNAL COMMS1. Manage, implement, & track the effectiveness of comms strategy to innovate, amplify, & strengthen PETRONAS' culture, values, & engagement among PDB staff2. Organize internal events and experience in video shooting & lighting3. Emcee internal events/sessionsCONTRACT OWNER1. Prepare contract/proposal papers to hire agencies or new projects2. Liaise and work closely with Group Procurement and Group Finance SOCIAL MEDIA GUIDELINES OWNER 1. Create social media guidelines2. Present and do training BUDGET OWNER - MEDIA BUY1. Create and allocate budget 2. Allocate budget for every (digital) campaign

1. Manage company social media accounts (including websites if needed)2. Work on copywriting 3. Develops engaging, creative, innovative content for regularly scheduled posts3. Coordinates social media messaging with advertisement, brands, and company objectives4. Community management : Facebook, Instagram, Twitter5. Analytical report writing_______________________________________________________________________________________________PETRONAS Dagangan Berhad (Facebook, Instagram, Twitter)1. Develop and implement PDB’s digital online marketing strategies 2. Explore and leverage on new technologies and developments in the digital landscape3. Plan and manage integration of digital programs with all communication platforms4. Safeguard all digital assets and online presence 5. Crisis management and communications6. Plan, develop, and execute internal brand building campaign for staff7. On-ground coverage includes Facebook and Instagram Live, Instagram stories, Facebook stories, and Twitter constant updates. 8. Prepare report: Monthly, Bi-Weekly, Crisis report, and Social Performance 9. Developed microsite content for www.primax.my10. Crisis management i.e reports, monitoring social mediaAEON Mall (Facebook)1. Came up with a proposal for their grand opening : ideas, copywriting, posters designsAIA Malaysia (Facebook, Instagram, Website)1. Copywriting (Facebook, Instagram)2. Ran online contest (Facebook, Instagram)3. Content ideas - article pointers (Website)4. Community management (Instagram)

1. Executive Assistant (Gary Forbes and Thibaut Pochet)- Manage Head of BSC, KL (GSK) calendar- Manage Head of BSC, KL (GSK) e-mail- Steer meetings, prepare agenda and minutes of meeting- Assist Head of BSC, KL (GSK) in day-to-day work- Maintain and build rapport with upper and lower level management 2. Support Services Assistant- Admin and clerical work (write e-mail and - CERPS first level support - Customer service (internal)- Organize event, meeting, catering, and training- Constant research on how to increase productivity while reducing (maintaining) cost and time3. Communications- Editorial Team for GSK Malaysia Website: In charge of BSC Malaysia - Write BSC Success Stories (interview candidates)- Prepare interview material and interview - selected staff for monthly BSC KL Success Stories- Edit and proofread presentation packs, important e-mails, e-mail blast (articles,comm, etc.) - Design posters and communications- In charge of BSC internal centre-wide communications 4. Member of Sports & Recreational (SnRC)- Organized GSK Annual Dinner 2016- Organized internal events for the whole GSK, Quill 9 : Orange Day, Blood Donation, Charity Sales, etc.- Organize Allied Against Dengue (AAD) Malaysia 2016 in collaboration with Kementerian Kesihatan Malaysia, Guardian, etc- Design posters and involve with other communications channel- Liaise with hotels and event management team (stakeholders management, persuasion, and negotiation skills)- Leverage on creative thinking- Budgeting skill 5. Freelance Editor/Proofreader- Edit/proofread/revise dissertation and thesis- Including reference (APA style) and format6. Part-time Tuition Teacher- Teaches English for primary and secondary students- To use creativity to capture students interest in learning language

Teach English. Needed much patience and creativity to educate children

- In charged of weekly e-mail blast- Made phone calls and replied e-mails. - Wrote minutes of meeting. - Helped out with the editing of articles and layoutdesign of magazine- Organized events/workshops

Attended events, interviewed people and write articles about it.Career highlights:- Interviewed Miss Universe Malaysia 2011, Deborah Henry- Interviewed Les’ Copaque creative director, Usamah bin Zaid- Attended the opening ceremony of Austin Chase Coffee in Mid Valley, The Gardens- Attended the premiere screening of I am Number Four

Bachelor Of Applied Language Studies, English For Professional Communication, English And Business, First Class

Activities and Societies: Faculty Secretariat, Writing club, Public Speaking club, Drama club Present : Toastmaster1. President.

Diploma, Business Studies