Arindam Dutta Email & Phone Number

• Foster strong advertiser relationships, prioritizing top-tier service, and effective advertising solutions.
• Execute end-to-end campaigns seamlessly, aligning with both advertiser and organizational priorities.
• Negotiate ad spends based on defined cadences, ensuring alignment with campaign objectives.
• Analyze campaign metrics to optimize performance, enhance efficiency, and meet KPIs.
• Monitor key performance indicators and guide advertisers toward corrective actions when needed.
• Provide regular, insightful campaign updates to inform future strategies.

• Implemented and managed Meta & Ecommerce campaigns to drive B2B acquisitions for client goals, focusing on SEA, India, and UK markets.
• Explored and introduced new ideas to enhance traffic and lead quality, unlocking higher revenue potential for brands like Reckitt, Pfizer, Johnson & Johnson, Procter & Gamble, and others.
• Implemented strategic processes to manage, track, and centralize day-to-day performance across brands and countries, improving profitability.
• Introduced new ad strategies and optimizations to improve campaign cost per acquisition (CPA) on various digital platforms.
• Led a team of interns and graphics designers.
• Played a key role in establishing an in-house B2C platform, driving conversion through Affiliate Marketing via FB channels and WOOP FB communities across markets.

-Conducted 1 on 1 Sessions-Conducted Foundation Sessions-Helped build Content/ Curriculum for learners-Contributed in Blogs/Articles-Participated in Q&A's and Discussion Forums-Conducted Doubt Clearing sessions

• Conducted niche research and competitor analysis using tools like Keywordtool.io, Google Keyword Planner, SEMrush, and AHREFS to define our niche and create an ideal customer avatar.
• Improved content writing skills and produced 1000-word articles using tools such as GetLiner, Evernote, and MindNode.
• Integrated digital marketing efforts, combining content marketing, SEO, social media, and paid advertising.
• Set up WordPress websites, integrated Google Analytics and Search Console, and utilized various plugins and tools like Hotjar for website optimization.
• Implemented content marketing strategies, including creating editorial calendars and content blueprints.
• Utilized mind map tools like MindMeister and Xmind to outline blog post content.

India

• Worked in deputation with Kotak Mahindra Bank as CPA in Business Banking vertical.
• Managed credit processing, logging new and renewal cases in the Loan Origination System (LOS).
• Generated CIBIL reports to evaluate creditworthiness.
• Created Financial Assessment Table Sheets (FAT) to summarize applicants' financial positions.
• Ensured accuracy and compliance with bank protocols throughout the credit assessment process.