Arindam Nag Email and Phone Number

HealthTestToday - PhleboPro - PainlessPoke - MedEizy (LIMS - HIMS - PIMS)

Yaari.com - EarthyEssentials - Ultramate - Xpress Basket - OneIndia Bazaar- The overall product roadmap & design definition to delivery a world class user experience across Web/ Mobile/ KIOSK.- Solving high impact problems in a fast paced start-up environment with avery high degree of autonomy- Understand the reselling market and needs of resellers deeply through landscape analysis, customer interviews, user research, competition analysis and other qualitative/ quantitative techniques.- Use a cross-functional leadership approach where I ensure teams such as engineering, design, category management, marketing, operations, finance etc. are aligned to bring a new product to life.- Facilitate a process to come up with the best technology-led ideas to solve the prioritized problems. Harness the creativity of not just myself but of other teams such as design, engg., business, etc. Be willing to experiment with multiple solution ideas and test them using MVPs, prototypes, etc. - Define detailed product requirements and work collaboratively with a cross- functional team (design, engg. business, analytics, etc.) to bring a product to life. Ensure high product quality through processes such as user acceptance testing etc. - Define product metrics for your area, and track them continuously. Identify usage patterns and come up with action plans to move metrics in the right direction.- Ensure that various teams have access to the right analytic to make informed decisions. - Identify - Engage - Onboard - Maintain partnerships with the best of technology companies to build scalable feature sets in line with consumer needs.- Scrutinize go-to-market & marketing plans to ensure it is in lines with product offering & brand guideline.

- Single point of responsibility for overall product road-map definition.- Overall responsibility of product innovations & enhancements within the brand.- Continuous product enhancement using data backed decision making on consumer experience in line with business goals.- Define the omni-channel product vision & strategy based on global industry standards & aligning the rest of the organization to this strategy. - Responsible for new product ideas, research / analysis & feasibility on business impact, and take implementation ownership of converting into products.- Brainstorming of concepts to understand consumer behavior & constantly improve existing products line and incorporate newest features driving higher engagement.- Conduct periodic external consumer research and usability studies using one-to-one interaction and A/B testing to understand customer adaptation & interaction with new features & constantly develop enhancements based on the results/ analysis.- Responsible for high level strategy, competitive research, wireframes, user stories, detailed requirement specification (BRDs - PRDs - SRS), consumer flows. - Overall responsibility of defining world class consumer interaction design experience with UI/ UX designers & developers.- Project manage (buck stops at me) & execute the annual product road map to ensure timely deliverable in line with the business needs.- Adapt the best of emerging technology.- Ensure access to right analytic to make informed decisions. - Identify - Engage - On board - Maintain partnerships with the best of technology companies to build scale-able feature sets in line with consumer needs.- Focus on creating newer levels of excellence & achievements for a high quality retail service offering.- Create an environment that promotes great performance and positive morale.- Identify and address problems and opportunities backed by data.- Build - Manage - Mentor a team of product & project managers.

Entrusted with the vision to lead the overall Digital Product Strategy and create a multi-screen content delivery platform; thus being responsible for the end-to-end P&L.- Create a technology oriented product strategy around data embedded Live streaming solution as a product roll–out road-map around multi-screen access, enabling eCommerce based content transaction platform- End-to-end customization of State of the art Data embedded Video Player, enabling multiple Live Data Feed integration over a LIVE video stream thus creating a web-site within a player.- Responsible for delivering and managing end-to-end techno-product life-cycle with complete end-to-end responsibility. - Delivered a highly successful and scale-able and innovative LIVE streaming, converged solution for STARSports.com allowing users to access LIVE & VoD content across WEB and Mobile devices in HD format, with auto switchable bit rate, for the first time using a PAYWALL.- Scaled from just a Cricket only, offering to a Multi-Sport offering, with a single back end frame work supporting , entertainment – sports – GEC content diaspora, thus creating India’s first LIVE SPORTS COVERAGE offering riding off satellite down links aka starsports.com- Responsible for the complete content monetization, using Social Media Platforms ie YouTube – Pintrest - G+ - Instagram – Facebook, using MCN framework, thus high revenue opportunity on an annualized basis from YouTube Ad payouts.- Responsible in creating an Integrated Data Analytics Platform to integrate all Social Media Analytic data points. - Driving the Second Screen initiative creating “come-alive” apps on iOS /Android / Kindle platforms using Audio Finger Printing and ACR technology, enabling high level of qualitative user interaction culminating in rich user information. - Responsible to constantly monitor consumer insights using structured tools and direct interactions and create product road map release timings accordingly.

- Create a product strategy around evolving networks (4G/ LTE) as a product roll – out roadmap around multi screen access- Develop a UNIFIED SERVICES ORIENTED ARCHITECTURE, as a platform running across all lines of businesses, with CONTENT CROSS CONNECT across multi screens, thus enabling;- A full-fledged Managed Services offering for Telcos and ISP- Responsible for end to end deliverable- Evaluation and Acquisition/ Partnership of innovative platform technology focusing on Consumer delight

The Vision to create a multi-screen content delivery platform; was resposible for- Develop and Apply project strategy in creation and maintenance of new product as well as implementing new feature sets to existing products- Manage day-to-day product metrics to better understand product's usage patterns and user base.- Drive new product development and management of existing products and product lines via feasibility studies, marketing surveys, industry surveys, general research and customer contact.- Analyze product offerings and positioning of global competitors.- Responsible for the Overall Product P&L and drive revenue across the product offering.- Thus creating the Launch PAD of India’s first MULTI SCREEN Digital Entertainment Hub, with an added feature of eCommerce transaction along with operator billing integration across all operators domestically, facilitating content consumption across multiple screens

Responsible for setting up a completely new team for eCommerce, including identifying the correct technology partner for creating the eCommerce platform aligning to the business requirement of the unit.- Defining the business plan on the basis of future goals- Signing up major brands ie Sony, Samsung, Nokia, Motorola, Apple, etc- Revenue target of 25 crs top line for FY 2007 – 2008 (eCommerce – mCommerce – Institutional Sales)- Setting of a independent B2B line of business under the auspices of V. T. Softech Pvt Ltd to service the institutional line of clients. As for Mobility;- M-enablement of internal content on WEB/SMS/ WAP/ IVRs- Stream lining internal process for Mobility- Services offering enhancement- Overall Revenue target - Building of various brands within the organization using the on deck / off deck approach.

- Successfully set up state-of-the-art mCommerce backend systems for VOICE and WAP as a media.- Currently responsible for- Revenue targets of mCommerce program- Strategize content plans for the future- Refine operations- Vendor Management for content.- For laying out Techno-Business specifications for mCommerce platforms and products, Client interface, Vendor Management.- Adding innovative payment modes for completion of transaction.- Research on digital delivery mechanism’s for e-products ie mCoupons/ eTickets/ ePasses

- Included Online-Offline Marketing/ Process Mapping/ Technical co-ordination/ Content Sourcing/ Product and Quality Assurance for 7333 services (Rediff Mobile), Rediff.com India Ltd. - Responsible for Architecture, Systems, Manage technical team, Client interface, Vendor management, Analytics for rediff mobile services- Responsible for growth of online business through the rediff.com web site to deliver 70% of mobile revenue targets.