Arina Shchepetilnikova Email & Phone Number

Moscow, Russian Federation

Moscow, Russian Federation

youtube.com/arina86

Moscow, Russian Federation

• Managing social listening (monitoring and reactions): monitoring brand mentions using YouScan system and live during streams, working with negative mentions, creating and updating keyword cloud for monitoring system optimisation, analyzing monitoring results, reporting to clients• Analysing brands’ audience and creating users’ portraits• Analysing digital market, brands and competitors for tenders. Developing strategies for brands on social networks• Creating cost sheets, estimating KPIs• Reporting to clients on every flight of work in Russian and English

Moscow, Russian Federation

• Organising effective work on social media platforms (VKontakte, Facebook, Odnolkassniki, Instagram, Twitter, YouTube, Telegram): analysing market and competitors for successful implementation of strategies in brand content, creating action plans, reporting to the clients in Russian and English• Managing social listening (monitoring and reactions): monitoring brand mentions using YouScan system and live during streams, working with negative mentions, creating and updating keyword cloud for monitoring system optimisation, analyzing monitoring results, reporting to clients• Analysing brands’ audience and creating users’ portraits• Analysing digital market, brands and competitors for tenders. Developing strategies for brands on social networks• Implementing new features of social media in brand content• Creating and curating content according to brands’ guidelines• Searching images on photo banks for content: Shutterstock, iStock• Working with bloggers, freelancers and influence agents: creating action plans, tasks, controlling results and KPIs, reporting to clients• Analysing newsworthy events and memes and implementing on-the-spot latest relevant news in day-to-day content of brands• Working on chat-bot: searching images, copywriting, proof reading, testing bot, creating mailout lists• Creating cost sheets, estimating KPIs• Reporting to clients on every flight of work in Russian and English

Moscow, Russian Federation

• Worked with brands: Taxcom (e-document flow); restaurants: Goodman, Filimonova and Yankel; Naturella (personal hygiene product for women); Olay (skin care products); pet food: webinars on YouTube for breeders, search engine optimisation; Podrygka (beauty)• Promoted brands on SM platforms (VKontakte, Facebook, Odnoklassniki, Instagram, Twitter, YouTube, Google+, LinkedIn, My World, Wikipedia): analysed digital market and competitors, proposed and implemented mechanics and KPI’s to achieve brands’ goals, raised brands’ visibility and awareness on www, organized contests, organised photo shoots• Created and tracked promo campaigns to engage TA and new users and to increase reach and awareness on VKontakte, Facebook, Odnoklassniki, Yandex.Direct, Google AdWords• Organised SM listening of brands on www (YouScan, Yandex.Blogs), worked with negative and reported to clients• Created action plans, wrote and rewrote posts in Russian and English for SM platforms, implemented in content relevant memes and newsworthy events• Worked with bloggers, opinion leaders, virtual accounts: created inputs, controlled tasks, reported to clients• Created cost sheets, estimated KPIs, prepared contracts for clients and approved all documents with clients• Analysed offline retail stores for tender: collected information, took photos and prepared report• Held focus-groups: analysed TA of brand, made a questionary, moderated the groups, collected information (filmed and recorded) and prepared report for client• Successfully reached online-shops for updating information on products for brand Teva• Translated content from Russian into English and from English into Russian• Tracked promo campaigns on Yandex.Direct and Google Adwords, made lists of words for new campaigns• Optimised content for sites: SEO — Wordstat Yandex, HTML — prepared articles for posting on sites• Analysed campaigns' data from Google Analytics• Reporting to clients on every flight of work in Russian and English

Moscow, Russian Federation

• Created and edited content and newsletters, posted articles on sites using HTML: Likom real estate (http://www.likom-real.ru/), hostel feed Obshagi (http://obshagi.ru/), abroad studying Travel and Study Consulting (http://travel-study.ru/), ombudsman in Russia Tatiana Moskalkova (http://ombudsmanrf.org/)• Interviewed CEOs and edited content for posting online• Created promo content for biologically active supplement Arnebia (http://www.arnebia.ru/)• Created and edited articles for promo sites of online-shop Vsyako (gadgets, home, décor, hi-tech, design, mobile, maternity, health) • Was a community manager of group of Vsyako on VKontakte

Bachelor'S Degree, Economics

Education record