Arrinnya Muukherjee Email & Phone Number

Bengaluru, Karnataka, India

As a Senior Marketing Manager at Profinch, I oversee GTM strategy, brand building, and product marketing. I focus on enhancing sales enablement, managing online reputation, SEO, and strengthening employer branding. Additionally, I engage in analyst relations and PR, leveraging design thinking to craft impactful marketing strategies.

Bangalore Urban, Karnataka, India

As a Marketing Manager at Profinch, I lead GTM strategy, sales enablement, and employer branding efforts. I also focus on online reputation management and utilize design thinking to create user-centric marketing solutions.

Anywhere

Helping brands create long lasting impressions through digital and traditional marketing content. Delivering solutions to varied problem statements through:● Branding and advertising ● Video production, (ad-films, corporate film, whiteboard video, explainer, stop motion and other AVs )● Content/copy/creative/blog writing and SEO● Communication designs● UX/UI Design● WordPress websites, HTML5, CSS ● Photography - for product catalogue

Bengaluru, Karnataka, India

Hired -> trained -> setup content team to streamline content creation and distribution;1. Blog Page (Scaled from 0 to 50k monthly page views in 6 months)2. SEO content / Site content, Articles, Newsletters 3. Content Marketing / affiliate marketing,4. Celebrity endorsement; Led end-end campaign shoot with Mr. Rahul Dravid - Former Indian Cricket team captain.5. Youtube Video scripts / Voiceovers 6. Vendors / agencies / freelancers tie-ups -> project… Show more Hired -> trained -> setup content team to streamline content creation and distribution;1. Blog Page (Scaled from 0 to 50k monthly page views in 6 months)2. SEO content / Site content, Articles, Newsletters 3. Content Marketing / affiliate marketing,4. Celebrity endorsement; Led end-end campaign shoot with Mr. Rahul Dravid - Former Indian Cricket team captain.5. Youtube Video scripts / Voiceovers 6. Vendors / agencies / freelancers tie-ups -> project allocation7. SMM strategy -> Execution (for 5 brands)Brands: Orchids The International School, Parenting Tales, Teaching Tales, Plufo, Sparklebox Show less

Pune Area, India

Responsible for leading a team of content creators, development of audio-video content, UX E-learning modules and promotional content.● Executed creation of 10,000+ hours of video content/e-learning modules,● Helped in establishing a complete in house audio visual production unit,● Script writing and storyboarding for UX AV content,● Created brand promotional contents for social media and platforms,

Sikkim

Played an integral part in launching the only periodical magazine of the region, to encourage and provide a platform for regional talents; promote tourism; encourage education; local business. Within a year Ufirst mag took a successful flight. ● Market research ● Magazine designing● Content editing

Kolkata Area, India

Lead, coordinated and directed production of Tv Commercials, jingles, corporate AV, walkthrough, infographics, explainer videos, product photography etc. ● Provided advisory to clients for creatives, scripts,● Responsible for conducting market research,● Directed video shoots, photo shoots, animation projects,● Cinematography and editing (FCP)● Responsible for audio recording and editing,

Kolkata Area, India

As an Assistant Faculty in Filmmaking at the Institute of Mass Communication Film and Television Studies, where I also completed my master's degree, I taught university courses on filmmaking techniques, covering everything from concept creation and scriptwriting to film production, post-production, editing, and color grading. I developed training courses and provided hands-on instruction in lighting, Final Cut Pro, and Adobe Creative Suite. This part-time role, offered to me by the dean… Show more As an Assistant Faculty in Filmmaking at the Institute of Mass Communication Film and Television Studies, where I also completed my master's degree, I taught university courses on filmmaking techniques, covering everything from concept creation and scriptwriting to film production, post-production, editing, and color grading. I developed training courses and provided hands-on instruction in lighting, Final Cut Pro, and Adobe Creative Suite. This part-time role, offered to me by the dean, allowed me to deepen my understanding of the field through sharing knowledge and continuous relearning. Show less

Kolkata Area, India

Responsibilities included: research, ideation, planning, corporate event management, managing brand activation events, vendor negotiation. Also, writing scripts for corporate film, filming and editing, product photography.Accomplishments:● Proved instrumental and resourceful under extreme pressure situations,● Joined as a management trainee but soon was entrusted with projects requiring leadership,● Travelled across Northern India, single handedly accomplishing project in… Show more Responsibilities included: research, ideation, planning, corporate event management, managing brand activation events, vendor negotiation. Also, writing scripts for corporate film, filming and editing, product photography.Accomplishments:● Proved instrumental and resourceful under extreme pressure situations,● Joined as a management trainee but soon was entrusted with projects requiring leadership,● Travelled across Northern India, single handedly accomplishing project in 40+ cities Brands worked for:Asian Paints; Park Avenue; Cycle Pure Agarbatti; Show less

Master'S Degree, Mass Communication/Media Studies, A

Activities and Societies: Community Journalism, Debate, Documentary film, Editor of College Magazine, I completed a Master's degree.

Bachelor'S Degree, Literature

Activities and Societies: Aids Awareness Camp, Debate Club (College Debate Champion), Film and Literature Society, I completed.