Collaborated with a PM to deliver landing pages for A/B testing for a leading German grocery retailer with over 10,000 stores in 20 countries, seeking to validate their idea on e-commerce and logistics. Delivered UI, brand assets, and landing pages based on market research data.Collaborate with project managers to deliver MVP (Minimum Viable Product) for organizations and startups.

- Collaborated with product owners, product managers to design products.- Coordinated with clients and other team members to ensure the quality of a finished product.- Developed a design system having over 1000 components- Met with clients and drew up writing contracts to ensure that their requirements would be met as discussed.

I led the design team at Reimnet, working with start-ups and mid-sized organizations. I have worked with over 50+ startups building their products from the Idea stage to MVP. As part of my daily activity, I seat with startup founders to discuss their business goals and requirement, understand their industry, and target markets using this information to create an MVP that will thrive in the marketplace. Most of the recent project is a Lifestyle and health management appSome notable project I delivered as Design lead The Doctor M - I led the UX design, conducted competition analysis, managed ideation and prioritization workshops with stakeholders. I also conducted closed user testing, design reviews, and prototyping.LifeStyle Hub - I led the UX team in redesigning their MLM portal, supported user tests, created a design system and interactive prototype, and conducted a developer handover.Hire4africa - I led UX design, conducted competition analysis, managed ideation and prioritization workshop with stakeholders. Created a design system, interactive prototype. Conducted a closed user testing and design review.

As a Product Designer at Ema, I spearheaded transformative initiatives that significantly impacted our mobile app for women's health. During my tenure, our user base reached a milestone of 2,000 users, accompanied by a remarkable surge in Daily Active Users (DAU). Despite our bi-weekly feature releases and positive engagement metrics, user retention remained a challenge.Key Achievements:User-Centered Design Adoption:Identified the need for a paradigm shift towards user-centered design.Initiated the implementation of a user-centric approach to understand and address user attrition.User Workshop Facilitation:Co-hosted workshops with beta users, engaging with over 100 participants alongside the Chief Experience Officer at Ema.Conducted immersive sessions to understand firsthand the pain points and challenges faced by our users.Data-Driven Analysis:Analyzed workshop findings and collected data to identify patterns, preferences, and pain points among users.Translated workshop insights into actionable design recommendations to enhance overall user experience.Cross-Functional Collaboration:Worked closely with cross-functional teams, including developers and product managers, to implement necessary changes based on user feedback.Facilitated seamless communication and collaboration to ensure a cohesive user-centric product development approach.Impact on User Satisfaction:Contributed significantly to improving user satisfaction by addressing identified pain points.Played a key role in refining the product strategy based on real user insights.My role as a Product Designer at Ema extended beyond numerical milestones to ensure a holistic and positive user experience. The workshops with beta users enriched our understanding of user needs and directly influenced the product's evolution, aligning with our commitment to creating a product that truly resonated with our user base.