I want to compose compelling things.My definition of compelling changes over time. I am usually driven by people and culture. Making something new, which delights its audience is what makes my heart beat.~Traditional summary:-Seasoned financial services marketing professional with deep experience in asset management, including asset allocation, next generation fixed income, allocation solutions and alternative asset classes-Experienced in marketing investment strategies to institutional and retail channels-Product analysis and positioning, strategy, and the development of targeted messages that win business, including internal-only, advisor-only, and public campaigns-Strong combination of investment knowledge and marketing sensibility to deliver quantifiable results to asset management firms-Proven proficiency in four critical spaces: strategic marketing and relationship-building, technical investment knowledge, creative writing and editing skills, and an ability to develop and motivate high-functioning teams. -I truly enjoy applying my craft to deliver quantifiable results to asset managers and financial services companiesMore fun summary:Marketing often focuses on brand, content and graphics: sparkle, spin and sizzle.To truly succeed, marketing communication must become useful and valuable. It must deliver powerful function, artful presentation, and intuitive intrinsic value, while focusing intensely on the task at hand. Behind the bells and whistles are people like Ari Ondrack who can bridge gaps between product, creativity, and business savvy. Ari's expertise covers all aspects of the development of intelligent marketing solutions, focusing on the creation and positioning of investment marketing.Specialties: -Competitive Intelligence-Transforming product into stories that lead to sales success-Clearly communicating investment ideas and capabilities-Translating industry trends for strategic and tactical implications
Listed skills include Mutual Funds, Investments, Strategy, Market Research, and 15 others.