Ariana Razavi Email & Phone Number

Houston, Tx, Us

United States

The Museum of Fine Arts, Houston, has embarked on a major project to create a new website for the institution, while at the same time maintaining the current site until the launch of the new site. Tasked to create compelling content and implement a UX/UI strategy for the existing and new sites. Ensure a seamless online experience by understanding UI/UX principles and creating content that facilitates visitor navigation. Work alongside internal team, stakeholders, as well as external design firm, to restructure content strategy and wireframe page layouts for the new website.

Houston, Texas, United States

The Museum of Fine Arts, Houston is one of the largest art museums in the United States, housing over 74,000 works of art. The marketing team develops and executes campaigns for all exhibitions, programs, festivals, and special events across the museum's entities: the Main Campus Museum, MFAH Shop, MFAH Films, Bayou Bend Collection & Gardens, Rienzi House Museum, and the Glassell School of Art.Coordinated advertising and promotional campaigns, managed departmental budgets, and served as the primary liaison with external vendors and partners. Ensured the seamless execution of marketing initiatives by overseeing collateral production, tracking project progress, and maintaining financial accuracy.

Developed and executed comprehensive social media and PR strategies, managed influencer marketing relationships, and created engaging content across platforms. Pitched a pre-wash hair mask product, securing an Editor’s Pick feature in New Beauty Magazine's January 2021 issue, demonstrating strong media relations and product positioning skills. My efforts contributed to the brand's successful expansion into Sephora and increased visibility in prominent publications.

Houston, Texas Area

Working at Hillcroft's administrative team has been truly rewarding as the clinic provides quality care to refugees, Medicaid, Medicare, and under-insured patients. My responsibilities consists of assisting in managing Hillcroft's hiring, floor operations, COVID protocols, and incentive programs. With my background in marketing, I work on the clinic's SEO and overall digital presence (from social media to web to review sites). Through our digital platforms, I make an effort to publicize our altruism and to educate the public about family medicine.

San Antonio, Texas

Giant Noise is a full-service PR firm in San Antonio that specializes in media relations, media training, social media, and strategic development. As a business development intern, I worked on clients' social media content, schedules, posts, and analytical reports. I built media, influencer, and photography shot lists for events like SXSW and Rent the Runway x West Elm activation. At clients events, I assisted with media check-ins and event photography.

Houston, Texas

Versa Creative is a marketing agency that offers services in strategy planning, creative marketing, digital marketing, websites, and PR. I worked with the account management and graphic design team. With the account management team, I helped analyze their clients social media impact and gathered data from it. And with the graphic design team, I created several mockups of business flyers on Photoshop.

Houston, Texas Area

PaperCity Magazine is one of Houston's top luxury fashion and lifestyle magazines. I assisted the editorial assistant by mapping out pages of the magazine, revising the online social calendar, editing the mailing list, and transcribing interviews.

San Antonio, Texas Area

Trinitonian is Trinity University's newspaper publication that is made for students by students. I was an Arts and Entertainment writer so I covered student bands at Trinity and local art exhibits in San Antonio. I help create a September Fashion Issue covering fall trends along with a photoshoot.

San Antonio, Texas Area

We were a group of college students aiming to build a non-profit that would fight against rape culture on college campuses by raising awareness and educating students in creative ways.

B.S. Business Administration Concentrated In Marketing

Activities and Societies: Trinity's Entrepreneurship Program, Alpha Kappa Psi Business Fraternity, Trinitonian, Loone Crew

Certificate, Ux/Ui Design

Certified in UX/UI Design through Rice University's tech bootcamp. Worked on mobile app and website redesign projects that required.

Education record