Ari Roth Email & Phone Number

Itasca, Illinois, Us

-Manages an external, international agency that supports web development, technical SEO, hosting, maintenance and security.-PrimaryWordPress admin and owns comprehensive website roadmap, analysis and reporting for Snow’s corporate website.-Oversees user testing to optimize site performance and inform digital experience strategy and design decisions.-Ensures UX, functionality and overall website experience are optimized -Leads key work streams across the development process from inception to completion (including workshopping, wire framing, designing and testing). -Supports budget management and reporting on an annual and quarterly basis -Collaborated with an external agency to re-platform the corporate website from Drupal to WordPress CMS.-Designed and delivered new core webpages and features including a new homepage, resource hub, partner program, and products/ solutions.

Itasca, Illinois, Us

• Grew Snow's blog as an entry point for website visits by 86% and increased pageviews 56% YoY by creating and implementing a content strategy, an editorial calendar, and a blog newsletter• Created and led a web content process working with designers, developers, and Snow's product team to redesign and update all webpages • Managed internal and external editorial resources to plan, develop, deliver content, and double Snow's publishing cadence• Approved global brand content to ensure voice, tone, and concepts remain on-brand across all marketing assets

Austin, Texas, Us

• Created and implemented a content strategy working cross-functionally with Sales, Product, and Customer Success• Led a team of 4 contractors including copywriters, designers, and developers under a sprint timeline to redesign SourceDay's website and hosted marketing assets• Managed the creation and promotion of content including blogs, the first product datasheets, the first SourceDay white paper, press releases, and case studies• Built playbooks and launched Drift Chatbot on SourceDay website • Increased website sourced MQL 30% QoQ through on-page SEO, landing page optimization, and XML sitemap updates

Austin, Tx, Us

• Created and managed Interactive Conference & Festival content on SXSW website and social channels• Daily management of SXSW Facebook page, Facebook Messages, and Chatbot• Contributed to the creation and implementation of a content strategy• Established best practices for tracking, measuring, and reporting on content performance using Tag Manager, GA, and Hootsuite• Executed branded content packages and coordinated SXSW live event coverage• Managed paid social advertising including audience creation, creative, ad spend, and reporting

Austin, Tx, Us

• Coordinated with Web Content team to create content for SXSW web & social channels• Managed Facebook Advertising with responsibilities including audience development, pixel tracking implementation, programmatic ad buying, copywriting, ad creation, and budget allocation• Daily management of SXSW Facebook page• Contributed to the development and implementation of the first SXSW Content Strategy • Monitored social media during the event using Hootsuite• Assisted Sales and Sponsorships Department with the fulfillment of branded content social media packages using paid social • Coordinated SXSW event live streams

Austin, Tx, Us

• Leveraged marketing partnerships to grow SXSW Eco brand awareness working with partners including AJ+, Next City, Grist and more• Managed SXSW Eco's social media channels and created content for both web and social.• Managed Hubspot email campaigns, meet-up events, and digital advertising• Tracked and reported on KPI's from SXSW Eco channels, media partnerships, and advertising spend

• Established and managed relationships with publishers, purchased ad space, created budget proposals and executed traditional and digital advertising campaigns to increase brand awareness

Tel Aviv, Il

• Conducted market research, led benchmarking, and analyzed case studies to create new campaigns.• Assisted with copywriting for 6 clients ranging from the health and beauty sector to the gaming industry• Authored unique content used by clients for the Issue Management and Public Relations Department

San Francisco, California, Us

• Recruited for and managed Uber's largest team of Brand Ambassadors in the U.S. • Responsibilities included event set up, breakdown, creating and distributing activations schedules for ambassadors, and acting as the liaison between ambassadors and Marketing Managers at Uber. • Grew customer base by 250+ sign ups through guerrilla marketing tactics.

Philadelphia, Pa, Us

Tempe, Az, Us

Scottsdale, Az, Us

Bachelor Of Arts (Ba), Design Management

Bachelor Of Science (Bs), Marketing