Media Research Analyst
CurrentWhile working for a leading global media intelligence company, my day-to-day workflow includes tasks such as:•Utilizing Cision's internally-developed media monitoring, scraping, and analysis tools in order to produce in-depth qualitative analysis and key performance indicators' reports for each client, according to their needs and preferences (including areas such as crisis event management, product coverage, competitors' overview, key message distribution, and social media presence).•Cleaning, analyzing, and organizing retrieved data on a regular basis (through daily, weekly, monthly, quarterly, and annually scheduled reports) to communicate the ongoing media trends and potential further actions for a set of clients spread across various industries (including, but not limited to, the automotive, hospitality, retail, information and technology, development, and government sectors).•Critically evaluating the overall mediascape within each client's industry to distill notable actionable insights from less impactful everyday coverage, and notifying my clients of any immediately noteworthy advancements, political shifts, or overall impactful trends.•Conducting comparative research on marketing strategies within my clients' industries to deepen their understanding of the competitors' core plan of actions, and to facilitate clients' awareness on their strengths and weakness compared to the other key players in the market to enhance their preparedness in executing industry-related business decisions.