After 17 years in small business marketing, Aris Yowell Taylor knows what it takes to breathe life into a brand or take an idea and make it a reality. A marketing leader and strategist, seasoned storyteller, and project manager, the most special things you get when having Aris in your corner are a certified hype woman and true partner. She takes believing in yourself to a whole other level and infuses her work for clients with authenticity, fun, and the knowing that your business or idea is already a success. She is the co-owner and co-founder of Sally On!, a full-service marketing firm for women-empowering brands, and Women-Owned Business Day, a national holiday that raises awareness about the importance of supporting and investing in women-owned companies. She is also a member of Starling Collaborative, offering holistic marketing and design launch packages for women-led startups.