Arisa Kuo Email & Phone Number

Menlo Park, Ca, Us

● Strategic Advisor: Consulting with C-suite executives, board members, top-tier academia, and high-level government agencies on strategic innovation and emerging technologies.● Keynote Speaker & AI/Impact Tech Advocate: Providing thought leadership and advocacy for AI and impact technology at global conferences, with a focus on retail, mobility, sustainability and impact tech. MIT Summit at Davos'24, ADAS USA, AIoT, etc.● Strategic Guidance & Analysis: Delivering high-level insights and actionable strategies to drive business and technological innovation.● Business and Product Strategy with AI Focus: Specializing in AI and Generative AI solutions to shape future-focused business models and product strategies.● AI & IoT Planning & Implementation: Leading the design and deployment of AI and IoT systems for transformative business outcomes.● Global Business Development: Driving the firm’s international expansion and cultivating strategic partnerships.

Provide insight for Harvard Business Review (HBR) and the broader world of management and leadership

Stamford, Ct, Us

● Drove AI-focused business alliance between stakeholders, functional leads, and data science team to drive business outcomes, reported directly to Chief Data & Analytics Officer.● Designed and integrated the data science & ML product framework and project flow to improve data scientist collaboration with executive and senior stakeholders for key product lines.● Partnered with product managers and data scientists to implement workflow automation and competitive product features for global Ecommerce and logistics solutions. ● Tracked data sources, data & requirement readiness, data science project line, and prioritization to ensure on-time and high-quality deliverables.

Stamford, Ct, Us

● Managed and implemented the strategic roadmap for a Global Marketplace enterprise solution that connected top U.S. & U.K. retailers to marketplaces, resulting in strong revenue growth.● Expanded the solution to Japan within 4 months.● Directed the integration with Rakuten, allowing global retailers to sell directly with minimal effort. ● Prepared the multinational solution for successful and smooth operations by establishing cross-functional synergy and processes in tech, store ops, customer care, and logistics. ● Delivered the solution sales kit, product roadmap, and training to the Sales and Client Services teams to ensure a smooth onboarding and client experience.● Launched key enhancements in logistics and promotional tools that boosted conversions and AOV.

Stamford, Ct, Us

Led in-house venture and product development to launch global enterprise solutions tailored for top U.S. retailers, driving innovation and scalability to meet complex market demands.Oversaw two functional areas:- Merchant Marketing - supporting marketing for over 250 merchants through global promotions and marketing campaigns, media buying, and consumer experience.- Global Marketplace Enterprise Solution Launch – global operational lead for new enterprise solution.● Acted as the regional head in China to set up the Shanghai office and develop local partnerships across leading marketplace players, logistics, media, and payment providers.● Developed the local marketing & BD division that set the foundation for expansion in China the following year. ● Solidified the process for product readiness by defining and operationalizing internal and marketplace partnerships.● Oversaw the merchant marketing, marketplace teams, and cross-functional support team in logistics, engineering, product, customer care, and marketing ops.● Led the MVP product into an enterprise solution that delivered 150% ‘17-’18 YOY growth in total client GMV● Mentored team members on leadership and communication skills to facilitate global team collaboration and building.

Stamford, Ct, Us

● Earned the CEO’s Excellence Award in 2014 and 2015 for leading consumer marketing programs for world-leading companies, including delivering a 6,000% Black Friday YOY lift for an elite retail client through strategic partnerships and media campaigns.● Oversaw the in-house affiliate-marketing platform and led a team of 10 to deliver promotional programs that increased cross-border shopper engagement.● Built and integrated the merchant marketing team and framework, including email programs, sales analytics, content marketing, and media partner campaigns for the Borderfree CMO.● Analyzed data on sales, conversions, consumer insights, and the media landscape to develop comprehensive strategies (new market entry and more) and support the client team on high-level pitches.● Worked with SVP of Consumer Solutions as the cross-functional lead to prepare the MVP launch of a new consumer solution that connects global retailers with leading global marketplaces.● Led a strategic partnership with Alipay and launched the U.S. retailers onto Alibaba.

Stamford, Ct, Us

● Increased online store traffic/acquisition across multiple platforms, campaigns, and channels through executing a comprehensive content marketing strategy with editorials, newsletters, and social customer care guidelines.● Deployed a merchant marketing monetization framework, performance metrics, and a reporting loop to optimize the efficiency of web platform and marketing campaigns with millions of views each.● Implemented the email ESP and a merchant email marketing monetization framework. ● Created and launched an email marketing and SEO strategy to increase targeted customer acquisition.

Conway, Arkansas, Us

● Managed a data-driven product suite that provides lead generation, verification, scoring, and intelligence to the top U.S. financial and automotive brands.● Led strategic initiatives to accelerate product readiness and Go-To-Market timelines by forming strategic partnerships and aligning existing internal data products.● Developed product roadmap & requirements for regular product updates. ● Developed go-to-market campaign and built repeatable product marketing materials, such as sales playbooks, pricing tools, and boilerplate.● Provided insight/direction for the creation of industry guidelines as a member of the Interactive Advertising Bureau.

New York, Ny, Us

● Strategic Marketing Planning/Media Buying Developed strategic initiatives and achieved a 156% increase in conversion in a top global market.Performed end-to-end media planning and campaign execution. Analyzed and monitored online campaign metrics and acquisition costs using ad serving and tracking platforms.● Client ManagementManaged advertising budget P&L to balance between agency profitibilty and campaign effectiveness.Established strategic relationships with media to proactively create promotional opportunities.● Business DevelopmentCreated sales proposals and oversaw research projects to result in account wins.Supervised start-up launch campaign and hosted multi-city press conferences as client’s spokesperson

New York, New York, Us

● Composed and developed multi-lingual keyword databases for retargeting advertising models● Produced product collateral, presentations, and web copy to support new product launches.

Artificial Intelligence - Business Strategy

Mba, Finance And Marketing