Head of e-commerce growth, omnichannel and digital for the brand globally

As Principal and Founder of Idyllic Interactive, I lead our team’s collaboration with large brands, niche agencies and startups; and chart the journey towards demonstrating results.

Led internal and external business intelligence for Streamlytics products. Responsible for alignment between marketing, sales, product, and engineering. Leaning on over 15 years of marketing technology and yield management experience, leads with a data driven approach to scaling revenue opportunities.

As President of Inflex Digital, I collaborated with large brands to design hyper-targeted, multi-platform online, social and mobile advertising strategies and executions. On the other end of the spectrum, I advised on topics such as yield management, customer experience and sales strategy to large scale digital publishers.

Develops, leads and manages digital and social strategy across management consulting lines of business. Responsible for budgets, agency workload / engagement and communicating digital “PoV” for all marketing programs on both mobile and desktop. Responsible for timelines, budgets, production and functionality of micro-sites, landing pages, mobile applications and paid social for thought leadership and research products.

Operates as the “go-to” digital resource within the agency, while developing the strategic approach for all digital media campaigns. Frequently collaborating with the media planning team, the account service staff, and the creative department to create and recommend digital media strategies to clients often as part of cross channel media plans. Collaborated with client’s general market buying agencies to direct and recommend vendors, campaign tactics, creative executions and optimizations to maximize opportunities to reach target demo. Work includes: NBCU Entertainment, Syfy , USA, Twentieth Century Fox, GMCtvHere's a look at the day to day: http://hellobeautiful.com/2589724/she-works-arisha-williams-is-the-techie-social-media-genius/

Drove revenue and advertiser satisfaction through the profitable delivery of service across all online products to top-tier advertisers and agencies. Leveraged online media, client service and analytic based experiences to help clients and sales partners develop, execute, optimize and up-sell digital campaigns across both premium display and network display. Cultivated opportunities for client engagement via campaign strategy informational sessions while ensuring clients achieved optimal results against their goals by improving eCPM, ROI, conversion rates and other key KPIs through a variety of mechanisms including display performance optimization, bid and budget management and creative development and optimization.

Managed client's expectations through maintaining consistent and clear communication while interpreting their goals to a multidisciplinary team for execution; consistently delivered on time and under budget. Collaborated with client to develop and execute mobile and interactive strategies, capital budget, quarterly forecasts and goals. Directed social media marketing with globally recognized partners and exceeded sales forecasts and conversions. Identified and vetted mobile and social media vendor partnerships, managed relationships, technical integration and social monitoring. Ensured interactive platform successfully supported multi-platform sales and branding efforts with large media conglomerates. Managed virtual technical, creative and editorial team member’s short / long-term projects and goals; ensuring executions delivered consistent messaging across multiple public facing media platforms. Served as interactive / mobile / social media subject matter expert presenting trends in layman's terms to key executives and vc fund managers.

Led, developed and managed the monetization strategy from concept to implementation across teams, disciplines and levels of management. Defined the marketing requirements for the interactive media products and managed the product development process by translating user testing and customer support feedback into feature/function requirements. Produced integrated marketing campaigns while leveraging new platform capabilities. Researched and prepared media plans, negotiated media contracts and managed the booking and placement of campaigns. Identified and integrated partner publishers as appropriate to support branding and audience acquisition goals. Directed and managed client service / solutions process for digital agencies and clients.

- Ad Operations - Integrated Media Sales - Inventory Management - Project Management - Content Management - Email Marketing

Ad Operations - Rich Media - Custom Sponsorships- OAS, Eyeblaster, Pointroll, Webtrends, ATLAS

- Custom Sponsorships- Special Event Marketing - Integrated syndicated radio / event / online promotions

Mobile / Wireless Networks- Brand Awareness- SEO - Web Strategy - Tradeshow Management - Print & Direct Mail