Senior Beauty Editor, Harper’S Bazaar Singapore
CurrentSpearheaded the #StayHomeWithBAZAAR Instagram campaign involving experts, KOLs and celebrities for IGTV content. Videos included a curated set of activities ranging from fitness, food, fashion and craft featuring familiar faces like Irene Kim, Yoyo Cao and Mae Tan, that guides viewers through activities they can do at home during social isolation. #BAZAARCares: Curated care packages early into Singapore's mandatory social isolation for influencers to encourage their followers to stay… Show more Spearheaded the #StayHomeWithBAZAAR Instagram campaign involving experts, KOLs and celebrities for IGTV content. Videos included a curated set of activities ranging from fitness, food, fashion and craft featuring familiar faces like Irene Kim, Yoyo Cao and Mae Tan, that guides viewers through activities they can do at home during social isolation. #BAZAARCares: Curated care packages early into Singapore's mandatory social isolation for influencers to encourage their followers to stay home. Partners for the care package included HBO Asia, and several beauty brands like L'Occitane, RE:ERTH and IDS Skincare. #BAZAARTalks: Manage weekly IG Live content where the EIC Kenneth Goh will have chats with influencers and personalities including Chriselle Lim, Kim Jones, Nga Nguyen, Preeti Nair and Eleanor Lee. Conceptualised, project manage and launched Harper's BAZAAR Singapore's first Instagram filter in conjunction with the June 2020 Youth issue featuring Eleanor Lee. Produce, host, film and edit YouTube series focusing on beauty content. Manage day-to-day Instagram posts and IG stories to improve engagement and direct traffic to the website.Research, write and edit beauty stories for the print issue of Harper's BAZAAR Singapore. Contribute digital stories related to the beauty beat. Conceptualise, execute and project manage sponsored projects for clients including Chanel, Dior, Roger Vivier and Singapore Tourism Board. Storyboarding and production for paid video projects. Film, edit and host YouTube Beauty Series videos. Show less
