Ana Rita Marina Email & Phone Number

Lisbon, Portugal

- Business Intelligence Report Creation: Proficient in Looker Studio, I generate and analyze reports for data-driven decision-making. These reports provide insights into vital business metrics, KPIs, and trends, facilitating informed strategic choices.- PPC Campaign Management: I lead end-to-end PPC campaign management, from creation to budget optimization, collaborating with cross-functional teams, delivering tangible ROI.- Marketing Department Reporting & Analysis: As a dedicated reporting manager for the Marketing Department, I deliver actionable daily, weekly, monthly, quarterly, and yearly reports. Data-driven decisions and optimization are enabled through analytics and insights.- Inbound Lead Generation: I design and execute successful inbound lead generation strategies, engaging and converting clients, past clients, and prospects. This boosts lead generation, fostering growth and customer retention.- Wealth-X Lead Generation Programs: I strategically plan and manage targeted lead generation programs for high-net-worth individuals through Wealth-X. These initiatives result in substantial sales and revenue increases.- HubSpot Sales Outreach: Leveraging HubSpot, I streamline lead management, communication, and the sales process, increasing lead conversions and revenue growth.- Marketing Support Across Multiple Platforms: I provide comprehensive marketing support on platforms like Ghost, Unbounce, Canva, HubSpot, and Wealth-X. This includes content creation, campaign management, and strategic execution, ensuring a consistent brand presence and effective audience engagement. My skills drive results in data-driven decision-making, PPC campaigns, marketing reports, lead generation, Wealth-X programs, and HubSpot sales outreach.

- PPC Campaign Management: Expertly managed multiple PPC campaigns, including developing new campaigns, optimizing budgets, and collaborating with cross-functional teams to create shared campaigns that drive results.- Inbound Lead Generation: Designed and executed highly effective inbound lead generation strategies, leveraging a wide range of tactics to engage and convert current clients, previous clients, and prospects.- Wealth X Lead Generation Programs: Implemented and managed high-performing lead generation programs specifically targeting high-net-worth individuals, leading to a significant increase in sales and revenue for the organization.- Marketing Department Reporting & Analysis: Functioned as a reporting manager and consultant for the Marketing Department, providing insightful and actionable daily, weekly, monthly, quarterly, and yearly reports to track campaign performance and overall results. Leveraged data analytics to identify areas for improvement and drive ongoing optimization.- UTM Tracking Project: Led the implementation of a robust UTM tracking system to accurately measure the impact of marketing campaigns and inform decision-making.

- Social Media Support: Provided seamless support as the primary liaison between the company and agency, ensuring all copy was accurately proofread and images were thoroughly checked to meet brand standards.- Marketing Performance Reports: Generated comprehensive marketing performance reports, including PPC, sales (MQLs, SQLs, wins, source and revenue), website, newsletter, social media, and blog. Utilized data insights to inform strategic decisions and drive campaign results.- PPC Campaign Analysis & Copywriting: Conducted thorough analysis of PPC campaign performance and wrote compelling copy that increased engagement and conversions.- UTM Tracking Implementation: Led the successful implementation of a comprehensive UTM tracking system, providing accurate measurement of marketing campaign impact and driving data-driven decision-making.- ABM Strategy & Implementation: Developed and executed effective ABM campaigns, from strategy and brief creation to full implementation, resulting in increased engagement and revenue.- CRM Integration & Data Cleanup: Managed a complex CRM integration and data cleanup project, streamlining processes and improving data accuracy to enhance marketing efforts.- Reengagement & Database Cleanup: Designed and executed reengagement campaigns targeting both active and former clients, resulting in increased engagement and revenue.- Lead Generation: Designed and executed a range of lead generation campaigns, including PPC, new prospects, and client nurturing, to build the pipeline and drive results.

Lisboa E Região, Portugal

- Team Management: I have managed teams in marketing, communication, and customer support. I prioritize clear communication and teamwork to build a positive work environment.- Customer Support Department Creation and Management: I created, implemented, and managed a customer support department. I provided coaching, guidelines, and a comprehensive customer service guide. I also analyzed customer data to optimize support processes.- Brand Management: I have created and maintained brand guidelines. I designed stationary materials and ensured communication materials align with the brand.Internal Communication Management: I prioritize clear and effective internal communication. I use a variety of communication channels and tools to ensure team alignment.- Marketing and Communication Plan for 2019: I developed a comprehensive plan incorporating both traditional and digital marketing strategies. This included platform selection, post planning, event management, and measurement and optimization of results.- Corporate Event Planning and Management: I have planned and managed successful corporate events. This includes budget management, vendor coordination, and on-site event management.- CRM Platform Creation and Management: I have experience creating and managing CRM platforms. This includes database management, meeting coordination, newsletter creation, and communication to specific clients. I prioritize data accuracy and effective use of CRM tools to drive results.

Carnaxide

- Product and Market Data Analysis: I have experience analyzing market trends and product data for Milk, DA, JNSD, and Tomato markets. I use data insights to inform strategic decisions and drive business results.- Nielsen's Data Analysis: I have experience working with Nielsen's data and analyzing it to extract meaningful insights. This includes identifying key trends and patterns in consumer behavior and market dynamics.- Samples and Mock-ups Management: I have managed samples and mock-ups for various projects. This includes coordinating with suppliers, ensuring timely delivery, and ensuring quality control.BD Update: I am skilled in updating and maintaining business development records. This includes managing leads, tracking sales, and maintaining accurate records of business activity.- Payment to Suppliers (Department Related Costs): I have experience managing payments to suppliers for department-related costs. This includes negotiating rates, managing invoices, and ensuring timely and accurate payments.

- BTL Materials Development: I was responsible for developing and adapting below-the-line (BTL) materials for Whirlpool, Hotpoint, and Indesit brands.Website Content Management: I managed and updated the content of Whirlpool, Hotpoint, and Indesit websites.- End-to-End Campaign Development: I led end-to-end campaign development for B2B and B2C, collaborating with internal stakeholders (category/sales) and external agencies (PR, Media, Trade, Events, and Advertising) to deliver successful campaigns.- Category and Trade Marketing Support: I provided support for category and trade marketing activities, including benchmarking, range line-ups, new range presentations, and events.- Catalogue Development: I was responsible for adapting and developing catalogues for Indesit and Hotpoint brands.- PO Creation and Payment Management: I managed the creation of purchase orders and payments for supplies related to the department's costs.- Internal Program Collaboration: I collaborated with internal programs such as Live In, Perfect Store, and Kitchen Club to drive their success.- Data Analysis and Reporting: I conducted data analysis and generated reports on sales, including quantity, direct cost of materials (DCM), and gross/net sales.- Social Media Management: I coordinated with the agency and managed Facebook and Instagram pages for the brands to ensure activities were aligned and consistent with brand guidelines.

- Fashion Days Project: Booking Assistant and Data Analyst: Collaborated with Karacter Agency and PromoFans for Sonae Sierra's Fashion Days project. Assisted in booking models, analyzed data on fashion trends, and provided insights on consumer behavior.- Fashion4Me Project: Online Content Manager: Collaborated with Sonae Sierra's Fashion4Me project to manage online content, including website updates, social media posts, and email campaigns. Ensured all content was engaging, informative, and aligned with the project's goals.- Model Tour Portugal Project: Collaborator: Collaborated with Karacter Agency on their Model Tour Portugal project, assisting with various tasks such as model selection, logistics, and event planning. Provided support to ensure the project ran smoothly and successfully.- Data Analysis and Processing: Fashion Industry: Conducted in-depth data analysis and processing in the fashion industry, including market research, sales data, and consumer behavior insights. Utilized this data to inform strategic decisions and drive business growth.

The Ultimate Guide To Looker (Google Data) Studio 2023

Google Optimize Course 2022

The Strategy Of Content Marketing, Marketing

Marketing Digital - Google, Marketing Digital

Licentiate Degree, Marketing

Marketing ; 4 P's (Price, Product, Promotion and Place) ; Management; Digital Marketing; Entrepreneurship; Consumer Behavior ; Data.

Wedding Planner

▪ Religious weddings ▪ Thematic weddings ▪ Decoration and catering ▪ Budget and resource management