Aritra Basu Email & Phone Number

Shanghai

• Review and analyze company sites that need to improved, deleted, or revised. • Coordinating with team to design Marketing collateral, design email campaign, maintain newsletter schedule and analyze email marketing report to evaluate the volume and reach of email being sent.• Maintain Social media accounts for 3 brands and implement strong social media strategy to ensure the brand message is conveyed clearly and delivered properly to prospects. • Responsible for branding… Show more • Review and analyze company sites that need to improved, deleted, or revised. • Coordinating with team to design Marketing collateral, design email campaign, maintain newsletter schedule and analyze email marketing report to evaluate the volume and reach of email being sent.• Maintain Social media accounts for 3 brands and implement strong social media strategy to ensure the brand message is conveyed clearly and delivered properly to prospects. • Responsible for branding, advertising, company events, webinars and working with Marketing team and train volunteers and interns to design promotional materials.• Work with management on projects dealing with media relations, business communications, and success stories.• Improve a company's organic search results with on-page SEO strategy & Implement off-page SEO strategies.• Prepare detailed weekly and monthly strategy report with collecting data from Google analytics, MOZ, Webmaster tools and coordinate with IT team to improve crawl diagnostic issues. • Updating website content to ensure websites are filled with optimal keywords with keyword research & optimization techniques using Keyword planner, SEM rush etc.• Effectively use On-site strategy such as : header tags, Meta tags and keywords etc. to improve and track site performance. • Compile and present SEO performance reports to editors and technical team. • Analyze and evaluate SERP report, SEO run sheet, Link profile report weekly basis to monitor site performance. Show less

Shanghai

 Managing and improving our company search engine optimization by using techniquesIncluding but not exclusive to: Keyword Research, Article Marketing, site structure,URL re‐writes,social media, blogging and link building. Design and organize monthly newsletter, Webinars, Private Meet-up and email through the digital marketing tool – Mail chimp .Event organization with all Chamber of Commerce in Shanghai. Develop and optimize E commerce websites, online marketing initiatives to… Show more  Managing and improving our company search engine optimization by using techniquesIncluding but not exclusive to: Keyword Research, Article Marketing, site structure,URL re‐writes,social media, blogging and link building. Design and organize monthly newsletter, Webinars, Private Meet-up and email through the digital marketing tool – Mail chimp .Event organization with all Chamber of Commerce in Shanghai. Develop and optimize E commerce websites, online marketing initiatives to drive customer acquisition; Media and public relation, liaise with third party integrator and Agency to promote. Achieves operational objectives by strategic planning, accomplishing projects by leading team, coordinating with technical staffs, reaching the deadlines & maintain the right balance between our management and Team. Improve company’s organic search result, and deliver reporting on a monthly basis, monitoring how different ads or keywords generate different bounce rates can make a huge difference in your optimization efforts.  Design, build and maintain our social media presence like; LinkedIn,Twitter,facebook etc Analyze and provide weekly & monthly digital marketing metrics and lead status reports. Conduct keyword research and SEO writing based on best practices. Coordinating with Chinese Technical team and Chinese Marketing team to keep track on the  Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels. Collaborate with internal teams to create landing pages and optimize user experience Excellent analytical, time management and organizational skills to manage multiple tasks simultaneously. Show less

Shanghai

 Runs extensive new business development activities in the market like USA, Canada, African and south east region. Marketing & PR Activities: Keyword research, optimizing website performance, research & editing creative copy, internet savvy, assist in development and execution of communication/content strategies via social communities in coordination with SEO goals. Keep pace with SEO, search engine, social media and internet marketing industry trends and… Show more  Runs extensive new business development activities in the market like USA, Canada, African and south east region. Marketing & PR Activities: Keyword research, optimizing website performance, research & editing creative copy, internet savvy, assist in development and execution of communication/content strategies via social communities in coordination with SEO goals. Keep pace with SEO, search engine, social media and internet marketing industry trends and developments Experience working in ERP, follow up sales order, purchase order, customer details and product’s details through ERP and prepare PO maintain ERP system.Brand Marketing & Event Management : Participating events, arranging booth, product, meet supplier, buyer, retailers and communicating effectively to achieve the possible partnership with them. Recommends product lines by identifying new product opportunities, and/or product, packaging, and service changes; surveys consumer needs and trends; tracks competitors.  Handles clients like LTD-Commodities, Wal-Mart (Japan & Brazil), Target, Big-W, Toys RUs, K-Mart, Mastermind, Jumbo Toys (Korea), Tesco (Asia, Europe) etc. Show less

Shanghai

 Was responsible for developing international business relationship, create global network and coordinated with other international hospital, medical tourism and healthcare sectors. Media &PR Creating, implementing and measuring the success of a comprehensive marketing, communications and public relations program that will enhance the Organization’s image . Coordinate media interest in the Organization and ensure regular contact with target media and appropriate response to… Show more  Was responsible for developing international business relationship, create global network and coordinated with other international hospital, medical tourism and healthcare sectors. Media &PR Creating, implementing and measuring the success of a comprehensive marketing, communications and public relations program that will enhance the Organization’s image . Coordinate media interest in the Organization and ensure regular contact with target media and appropriate response to media requests. Responsible for editorial direction, design, production and distribution of all Organization publicationsE-Marketing & Brand Management : Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities. Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages. Assisted projects for Indonesia, Malaysia, Singapore international hospital collaboration. Sourcing advertising opportunities and placing advertisement in the press, magazine. Show less

Master Of Business Administration (Mba), International Business Management

B.S.C, Biological Science

Calcutta

Graphics, Photoshop, Coreldraw, Illustrator

Programming, Animation, Graphic Design, C, C++, C#, Photoshop , Illustrator, Coreldraw, 3Danimation