Heading the entire Digital Marketing Unit Media Planning & Media BuyingManaging Paid Advertisement (International & Domestic) in Google (AdWords) & Meta/FacebookManaging the Lead Generation Unit (LinkedIn, Email Campaigns & Paid Media)Client Interaction, Requirement Analysis, Market Research Documentation, Proposal Creation & Conversion of a Prospect into a ClientPlanning & Managing SEO activitiesPreparing Strategies by monitoring Analytical tools like Google Analytics &… Show more Heading the entire Digital Marketing Unit Media Planning & Media BuyingManaging Paid Advertisement (International & Domestic) in Google (AdWords) & Meta/FacebookManaging the Lead Generation Unit (LinkedIn, Email Campaigns & Paid Media)Client Interaction, Requirement Analysis, Market Research Documentation, Proposal Creation & Conversion of a Prospect into a ClientPlanning & Managing SEO activitiesPreparing Strategies by monitoring Analytical tools like Google Analytics & SemRushContent Writing & Content MarketingInfluencer Outreaching Managing Shopping Ad Campaigns & Collection Ads in FacebookBrand Development through Creative Ad Copies & Designing Show less

Market Research & Analysis including Consumer Analysis, Product Analysis, Pricing Strategy, Demography, Psychography, Competitors, etcDigital Marketing Analysis including Gap Analysis, Key-search Queries, UI/UX, Content, Fall-outs, Conversion Metrics.Website Technical Analysis including Coding standards, Technology enhancements, Security, Speed etc.Linked Paid AdvertisementsYouTube Ads for ClientsGoogle AdWords targeting Lead Generation from International… Show more Market Research & Analysis including Consumer Analysis, Product Analysis, Pricing Strategy, Demography, Psychography, Competitors, etcDigital Marketing Analysis including Gap Analysis, Key-search Queries, UI/UX, Content, Fall-outs, Conversion Metrics.Website Technical Analysis including Coding standards, Technology enhancements, Security, Speed etc.Linked Paid AdvertisementsYouTube Ads for ClientsGoogle AdWords targeting Lead Generation from International MarketDeveloping Digital Marketing Proposal & Pricing with KPIs and DeliverablesBeing the Front-face in client interaction & resolving technical issuesDirecting the Content Writing Team Heading the Social Media Marketing Unit as a Conceptualizer, Visualizer, Copy Writer & Marketing PlannerOccasional Content Writer on Key Web & Digital Marketing Technologies Show less

Product Marketing in the International Market Lead Generation through Online Paid Advertisement in Google & LinkedInClient Interaction (Con-call & Email) Requirement Analysis Creation of Proposal Document Recommendations for UX and Design from an SEO and Engagement PerspectivePreparing strategies for Lead Based on digital marketing model Ideation for developing engagement layout within existing products/apps and websites based on analytics dataConsultation with… Show more Product Marketing in the International Market Lead Generation through Online Paid Advertisement in Google & LinkedInClient Interaction (Con-call & Email) Requirement Analysis Creation of Proposal Document Recommendations for UX and Design from an SEO and Engagement PerspectivePreparing strategies for Lead Based on digital marketing model Ideation for developing engagement layout within existing products/apps and websites based on analytics dataConsultation with directors for business enhancement, market penetration & demand generation Show less

Digital Marketing - Management Responsibilities:Developing unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectivesLead Generation (Google AdWords, LinkedIN etc) International and Domestic Client Management Developing International & Domestic Tie-Ups Proposal Writing & Business Presentation Creation Up-selling and Client Relationship maintenanceManaging overall project scope and ensures staffing assumptions adhere… Show more Digital Marketing - Management Responsibilities:Developing unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectivesLead Generation (Google AdWords, LinkedIN etc) International and Domestic Client Management Developing International & Domestic Tie-Ups Proposal Writing & Business Presentation Creation Up-selling and Client Relationship maintenanceManaging overall project scope and ensures staffing assumptions adhere to budgetDeveloping strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and executionManaging client expectations, bringing issues/concerns to clients' attention before they become problems, offering potential solutions, and advising of potential delivery delaysManaging work and professional development of assigned team leadersWorking with team leaders Proactively keeps abreast of assigned clients' marketing and media plans,and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, etc.Writing communications briefs, ensuring that creative and media are effectively integratedManaging research studies that yield rich insights into consumer online behaviour and key motivational/attitudinal behaviourDeveloping a total understanding of online target audience and mindset modesWriting and transmitting conference reports to clients and agency teamsReviewing statements and estimates of work prior to client reviewProviding campaign performance reporting and analysis to clientsEnsuring accountability is established during the project planning processDigital Marketing - Technical Responsibilities:Search Engine Optimization (On-page & Off-page) to increase organic rank & generate relevant trafficSocial Media Marketing to create awareness, interest, desire and ultimately convert Google AdWords PPC management and Lead GenerationFacebook Advertisement Show less

Industry & business intelligence analysis, Keyword analysis, Competition Analysis & Total site auditing. Working on specific Technical SEO & preparing SEO Documentation, with recommendations for the programmers and related technical people to resolve certain issues. Guiding a team of SEO professionals including content writers, on-page and Off-page optimizers, and Social Media promoters. Guiding web designers in making SEO site structure, keeping in mind optimised site anatomy &… Show more Industry & business intelligence analysis, Keyword analysis, Competition Analysis & Total site auditing. Working on specific Technical SEO & preparing SEO Documentation, with recommendations for the programmers and related technical people to resolve certain issues. Guiding a team of SEO professionals including content writers, on-page and Off-page optimizers, and Social Media promoters. Guiding web designers in making SEO site structure, keeping in mind optimised site anatomy & usability, so as to benefit actual OptimizationProposal Development and Man-hour analysis of Digital Marketing projects (International & Domestic).Complete Project execution including Team handling, Reporting and Delivery.Online Branding utilising Creative and Innovative conceptualizationAdvertising Strategy Development (Art-Works, Content, Promotional Materials, Newsletters)Using Google Analytics to monitor website traffic and customer behavior.Online Reputation ManagementDeveloping strategies for increased traffic and more revenue streams Show less