Hey there! 👋I'm a seasoned Senior Campaign Manager with over 7 years of rocking the digital marketing world. My playground? Everything from Google Ads to SEO, social media, email marketing, analytics and website optimization. If it’s digital, I’ve probably done it, and if I haven’t, I’m eager to dive in!What I Do:- Programmatic Google Ads: Mastering search, display, YouTube, demand generation, and Performance Max campaigns to drive impressive results.- SEO Savvy: Optimizing websites to climb search engine rankings and capture organic traffic.- Social Media Maestro: Crafting engaging content and ads that turn likes into leads across platforms like Facebook, Instagram, LinkedIn, and Twitter.- Email Marketing Enthusiast: Creating email campaigns that people actually want to open (and click!).- Website Wizard: Ensuring websites are not just pretty faces but also user-friendly and conversion-optimized.Why I Love It:Digital marketing is more than a job; it’s my passion. The thrill of seeing a well-executed campaign deliver beyond expectations is unmatched. I thrive on the constant evolution of this field and enjoy keeping up with the latest trends and technologies to stay ahead of the curve.My Approach:- Strategic & Analytical: I blend creative strategies with data-driven insights to craft campaigns that resonate and convert.- Collaborative & Fun: I believe in the power of teamwork and a positive attitude. Let’s brainstorm, experiment, and achieve great things together!- Results-Oriented: My goal is simple – deliver measurable results that align with business objectives and drive growth.When I'm not optimizing campaigns, you might find me exploring the latest marketing trends, enjoying a good book, or on walks with my pup. 🌲📚🐾Let’s connect and chat about all things digital marketing!
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Manager - Programmatic AdsIpg MediabrandsPune, Mh, In
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Senior Campaign ManagerAtidiv May 2024 - PresentPune, Maharashtra, IndiaExperienced Senior Campaign Manager with over 7 years of expertise in planning, executing, and optimizing high-impact marketing campaigns using Google Ads. Skilled in search, display, YouTube, demand generation, and Performance Max campaigns. Proven ability to drive brand awareness, lead generation, and revenue growth through strategic initiatives and data-driven decisions.Key Responsibilities:Google Ads Strategy & Planning: Develop and implement comprehensive Google Ads strategies that align with business goals, ensuring successful execution of search, display, YouTube, demand generation, and Performance Max campaigns.Campaign Management: Lead and manage end-to-end Google Ads campaign processes, including keyword research, ad creation, bidding strategies, and performance tracking.Performance Optimization: Utilize analytics and performance data to measure campaign success, identify trends, and optimize campaigns for better ROI.Budget Management: Effectively manage campaign budgets to ensure maximum ROI and alignment with financial targets.Cross-functional Collaboration: Work closely with sales, product development, and creative teams to ensure cohesive and impactful Google Ads campaigns.Market Research: Conduct thorough market research and competitive analysis to identify opportunities and inform Google Ads strategies.Reporting & Analysis: Generate detailed performance reports and provide actionable insights to stakeholders, driving continuous improvement. -
Digital Marketing ManagerKoru Ux Design Feb 2023 - Apr 2024Pune, Maharashtra, IndiaIn my role at Koru UX Design, I spearheaded a comprehensive SEO strategy that increased organic search traffic by 30% within six months, showcasing my ability to enhance online visibility and drive business growth. I managed successful PPC campaigns across Google Ads and social media, reducing CPA by 20% and improving CTR by 15%, demonstrating my proficiency in maximizing ad spend efficiency. I built and led a dynamic digital marketing team, fostering collaboration and driving a 25% increase in lead generation. My data-driven approach improved our digital marketing campaigns' ROI by 40%, highlighting my ability to leverage analytics for strategic decision-making. -
Digital Marketing ExecutiveKoru Ux Design Nov 2020 - Jan 2023Pune, Maharashtra, IndiaAs a Digital Marketing Executive, I led strategic campaigns that boosted the online brand presence, achieving a 45% increase in website traffic and a 60% rise in social media engagement. My oversight of the SEO strategy led to a 35% improvement in search rankings and a 50% increase in organic traffic. I excelled in content marketing, increasing blog subscribers by 75% and enhancing email marketing engagement. My commitment to performance analytics led to a 25% increase in marketing ROI, showcasing my ability to align marketing strategies with business outcomes.
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Digital Marketing AnalystIvy Professional School May 2019 - Nov 2020Kolkata, West Bengal, IndiaIn this role, I developed and executed digital marketing strategies that resulted in a 30% increase in website traffic and a 25% growth in lead generation. I led a cross-functional team to launch innovative campaigns, enhancing social media engagement by 40% and conversion rates by 15%. My market research informed ad spend allocation, reducing acquisition costs by 20%. I regularly provided insights that increased ROI by 50% and customer retention by 5%, highlighting my analytical skills and strategic impact. -
Digital MarketerZust Go Jul 2018 - May 2019Kolkata, West Bengal, IndiaAs a Digital Marketer at ZustGo Cabs, I conceptualized and implemented marketing strategies that led to a 35% increase in website traffic and a 25% uplift in lead generation. I managed a team, enhancing campaign execution and leadership skills. My focus on content marketing and social media management increased organic search traffic by 40% and social media engagement by 50%, demonstrating my ability to drive brand engagement and customer connection.
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Adwords Account ManagerRegalix Nov 2017 - Feb 2018Kolkata Area, IndiaIn this early role, I optimized Google Adwords campaigns for various clients, increasing CTR by 20% and reducing CPC by 15%. My strategic keyword research enhanced ad relevancy by 25% and impressions by 30%. I was instrumental in analyzing campaign performance, improving conversion rates by 15% and achieving an average ROAS of 300%, establishing my foundational skills in ad optimization and performance analysis.
Aritra Ghosh Skills
Aritra Ghosh Education Details
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Electronics And Communication Engineering -
St.Helen SchoolIcse And Isc -
Ram Mohan Mission High School
Frequently Asked Questions about Aritra Ghosh
What company does Aritra Ghosh work for?
Aritra Ghosh works for Ipg Mediabrands
What is Aritra Ghosh's role at the current company?
Aritra Ghosh's current role is Manager - Programmatic Ads.
What schools did Aritra Ghosh attend?
Aritra Ghosh attended College Of Engineering & Management, Kolaghat, St.helen School, Ram Mohan Mission High School.
What skills is Aritra Ghosh known for?
Aritra Ghosh has skills like Wordpress, Android Development, Blogger, Search Engine Optimization, Photographer, Football, C, Java, Python, Google Adwords, Search Engine Marketing, Social Media Marketing.
Who are Aritra Ghosh's colleagues?
Aritra Ghosh's colleagues are Ashpak Shaikh, Pasupuleti Sandeep, Vaibhav Suryavanshi, Anuja Shendge, Pravila Madewar, Gomathi Thopucharla, Galib Bagwan.
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Aritra Ghosh
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ARITRA GHOSH
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Aritra Ghosh
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