Aritra Ghosh Email & Phone Number

Pune, Mh, In

Pune, Maharashtra, India

Experienced Senior Campaign Manager with over 7 years of expertise in planning, executing, and optimizing high-impact marketing campaigns using Google Ads. Skilled in search, display, YouTube, demand generation, and Performance Max campaigns. Proven ability to drive brand awareness, lead generation, and revenue growth through strategic initiatives and data-driven decisions.Key Responsibilities:Google Ads Strategy & Planning: Develop and implement comprehensive Google Ads strategies that align with business goals, ensuring successful execution of search, display, YouTube, demand generation, and Performance Max campaigns.Campaign Management: Lead and manage end-to-end Google Ads campaign processes, including keyword research, ad creation, bidding strategies, and performance tracking.Performance Optimization: Utilize analytics and performance data to measure campaign success, identify trends, and optimize campaigns for better ROI.Budget Management: Effectively manage campaign budgets to ensure maximum ROI and alignment with financial targets.Cross-functional Collaboration: Work closely with sales, product development, and creative teams to ensure cohesive and impactful Google Ads campaigns.Market Research: Conduct thorough market research and competitive analysis to identify opportunities and inform Google Ads strategies.Reporting & Analysis: Generate detailed performance reports and provide actionable insights to stakeholders, driving continuous improvement.

Pune, Maharashtra, India

In my role at Koru UX Design, I spearheaded a comprehensive SEO strategy that increased organic search traffic by 30% within six months, showcasing my ability to enhance online visibility and drive business growth. I managed successful PPC campaigns across Google Ads and social media, reducing CPA by 20% and improving CTR by 15%, demonstrating my proficiency in maximizing ad spend efficiency. I built and led a dynamic digital marketing team, fostering collaboration and driving a 25% increase in lead generation. My data-driven approach improved our digital marketing campaigns' ROI by 40%, highlighting my ability to leverage analytics for strategic decision-making.

Pune, Maharashtra, India

As a Digital Marketing Executive, I led strategic campaigns that boosted the online brand presence, achieving a 45% increase in website traffic and a 60% rise in social media engagement. My oversight of the SEO strategy led to a 35% improvement in search rankings and a 50% increase in organic traffic. I excelled in content marketing, increasing blog subscribers by 75% and enhancing email marketing engagement. My commitment to performance analytics led to a 25% increase in marketing ROI, showcasing my ability to align marketing strategies with business outcomes.

Kolkata, West Bengal, India

In this role, I developed and executed digital marketing strategies that resulted in a 30% increase in website traffic and a 25% growth in lead generation. I led a cross-functional team to launch innovative campaigns, enhancing social media engagement by 40% and conversion rates by 15%. My market research informed ad spend allocation, reducing acquisition costs by 20%. I regularly provided insights that increased ROI by 50% and customer retention by 5%, highlighting my analytical skills and strategic impact.

Kolkata, West Bengal, India

As a Digital Marketer at ZustGo Cabs, I conceptualized and implemented marketing strategies that led to a 35% increase in website traffic and a 25% uplift in lead generation. I managed a team, enhancing campaign execution and leadership skills. My focus on content marketing and social media management increased organic search traffic by 40% and social media engagement by 50%, demonstrating my ability to drive brand engagement and customer connection.

Kolkata Area, India

In this early role, I optimized Google Adwords campaigns for various clients, increasing CTR by 20% and reducing CPC by 15%. My strategic keyword research enhanced ad relevancy by 25% and impressions by 30%. I was instrumental in analyzing campaign performance, improving conversion rates by 15% and achieving an average ROAS of 300%, establishing my foundational skills in ad optimization and performance analysis.

B.Tech, Electronics And Communication Engineering

Icse And Isc

Education record