As the Founder and CEO of Uphead Management Consulting, I lead a team dedicated to helping businesses—especially small and mid-sized companies—optimize their product roadmaps, streamline operations, and achieve sustainable growth. With over 15 years of expertise in product and software development and extensive experience working with some of the largest retailers across the Middle East, I’ve gained a deep understanding of the strategic and operational challenges businesses face in today’s… Show more As the Founder and CEO of Uphead Management Consulting, I lead a team dedicated to helping businesses—especially small and mid-sized companies—optimize their product roadmaps, streamline operations, and achieve sustainable growth. With over 15 years of expertise in product and software development and extensive experience working with some of the largest retailers across the Middle East, I’ve gained a deep understanding of the strategic and operational challenges businesses face in today’s competitive landscape.At Uphead, we focus on improving key performance indicators (KPIs) such as product delivery timelines, operational efficiency, and customer satisfaction. Our goal is to reduce time-to-market, enhance product quality, and optimize resource allocation, ensuring businesses can scale efficiently without compromising on innovation or user experience.We believe in creating tailor-made solutions that drive measurable improvements in areas like:- Reducing product development cycles- Boosting operational efficiency through technology implementation- Enhancing customer engagement and satisfaction- Improving overall profitability and market positioningWhy work with us? Uphead Management Consulting offers a unique blend of business strategy and hands-on product development expertise. We not only advise but also assist in implementing strategies, ensuring that our clients see real-world results. Whether you’re looking to streamline internal processes, launch a new product, or reimagine your existing roadmap, we are your dedicated partner in driving growth and long-term success.Our vision is to build one of the leading product consulting firms, where we empower businesses to make data-driven, strategic decisions that lead to sustainable success. Show less

Eyewa is a prominent eyewear company operating both online and through its network of 100+ stores in the GCC region. With a wide range of products, including sunglasses, eyeglasses, colored contact lenses, and accessories, Eyewa is dedicated to meeting the diverse needs of its customers across multiple channels.In my role at Eyewa, Ieading all product initiatives for the supply-chain and operations function. With a keen focus on optimizing efficiency and driving seamless operations, I… Show more Eyewa is a prominent eyewear company operating both online and through its network of 100+ stores in the GCC region. With a wide range of products, including sunglasses, eyeglasses, colored contact lenses, and accessories, Eyewa is dedicated to meeting the diverse needs of its customers across multiple channels.In my role at Eyewa, Ieading all product initiatives for the supply-chain and operations function. With a keen focus on optimizing efficiency and driving seamless operations, I also had the ownership of managing backend systems, ensuring smooth and streamlined processes throughout the organization Show less

As part of the senior management team, played an instrumental part in shaping the long-term digital vision for 9+ brands.Project/ brands launched - BuyParts24.com (B2B multivendor auto-parts marketplace) - Launched on May, 2020. - BuyGro.ae (B2B Marketplace, that connects suppliers to Grocery shops, Horeca & Institution)- ERP (Microsoft Dynamics 365) - The objective was to facilitate information sharing, business planning, and decision-making on an … Show more As part of the senior management team, played an instrumental part in shaping the long-term digital vision for 9+ brands.Project/ brands launched - BuyParts24.com (B2B multivendor auto-parts marketplace) - Launched on May, 2020. - BuyGro.ae (B2B Marketplace, that connects suppliers to Grocery shops, Horeca & Institution)- ERP (Microsoft Dynamics 365) - The objective was to facilitate information sharing, business planning, and decision-making on an enterprise-wide basis. - Led the product requirements and gathering after collaborating with multiple business functions to define the scope of work for accounting, procurement, project management, risk management and compliance, and supply chain operations. - CRM (Zoho)- Zendesk- LogiNext Show less

Key Projects: Ship Online Orders from Stores | Warehouse Consolidation | Last-mile Implementation | Store & Digital inventory integration (Single View of Inventory) | WMS Implementation- Successfully launched 5 online brands creating an uplift in the revenue. (Mamas and Papas, Ounass, Nisnass, Nass, Gap) - Expanded business to all GCC countries and internationally, including facilitation of rolling out new warehouses and last-mile system in all GCC countries- Spearheaded… Show more Key Projects: Ship Online Orders from Stores | Warehouse Consolidation | Last-mile Implementation | Store & Digital inventory integration (Single View of Inventory) | WMS Implementation- Successfully launched 5 online brands creating an uplift in the revenue. (Mamas and Papas, Ounass, Nisnass, Nass, Gap) - Expanded business to all GCC countries and internationally, including facilitation of rolling out new warehouses and last-mile system in all GCC countries- Spearheaded projects to merge inventory from stores and warehouses which resulted into 70% availability increase for online customers- Constantly identifying ways to reduce operational expenses, projects such as Ship from store and Warehouse consolidation have reduced the cross country logistic cost by 30%- Gathering requirements and managing expectations from business stakeholders on new feature/process development- Managing Order fulfilment experience, to ensure on-time delivery of customer orders- Driving Omni-channel initiatives to merge store and online experience- Managing website operations team to tackle all burning issues/ system bugsSystem Exposure:- Magento- Fareye- Onfleet- Oracle Retail System (WMS, RMS, OMS, POS) Show less

At Tesco, I analyzed category order volumes for TESCO Direct, effectively supporting the achievement of business forecasts and sales targets. Additionally, I played a pivotal role in category management, providing valuable analysis on customer lead times and enhancing operational efficiency within the seller ecosystem. Collaborating closely with C-Suite and senior management, I delivered data-driven insights to drive operational initiatives.

In my role at Target, I analyzed and interpreted product/ inventory data to drive sourcing and merchandising decisions. This involved tracking SKU performance, monitoring customer demand, and predicting market trends. I provided insights into the optimal product mix and identified opportunities for new product introductions. Additionally, I played a key role in vendor selection and management by evaluating vendor performance and product quality.