Aritra Chaudhuri Email & Phone Number

Bengaluru, Karnataka, India

+ Responsible for operations across Bengaluru with a focus on development of a team and processes that can scale growth and streamline operations.+ Evaluation and creation of processes to identify areas of improvement and increase productivity.+ Responsible for management of sales, collections and cashflow management through Sales & CRM.+ Coordination of Project Team for adherence of construction timelines and quality. Improving TAT, granular completion matrix backed by cost projections & timelines for follow-ups.+ Streamlining MIS & Prop-tech tool– detailing roadmap for making the tool more robust and useful for CRM, Sales and Pre-Sales teams.+ Marketing – Work on marketing initiatives including Digital Marketing with agencies, Channel Partner Engagement activities and communication.+ Market research to derive insights on process improvements, best practices in the industry and micro-market key trends and indicators across key location in Bangalore.+ Business Development – Identification, evaluation of key micro-markets for land acquisition

Bengaluru, Karnataka, India

• Responsible for Strategy to drive Sales Development in South Region.• Creation of growth plans, drive new initiatives – to drive Extraction, Reactivation & New Appointments to achieve rapid growth and drive business growth.• Data Analysis – Identification of growth areas & improvements – providing key insights to sales leads.• Streamlining MIS reporting – through conceptualization of new dashboards – to have key performance indicators and driving automation in Power BI.• Ideation and Conceptualization of new processes and systems to drive efficiency in the sales team – Territory Reorganization & PJP Planning Evaluation.• Market research to derive key insights – for creation of supporting programmes & new developments – loyalty programmes.• Anchoring digital initiatives to improve processes and drive customer delight. Identified improvements on Dealer & Sales Officer App – Scheme Management Systems, Express Delivery, Sales Data Dashboard.

• Responsible for managing South region sales for the Interior range of products from Saint-Gobain, across segments – Office, Retail & Residential.• Initiating Channel Expansion & adoption of the product range through addition of new dealers in the channel to improve reach and serviceability.• Leading a team of 12 members to foster connections with Interior Designers, Architects, Interior Contractors, PMC – to drive salience of Saint-Gobain Interior Products in Projects. • Meeting Revenue Targets and ensuring the Average Price aligns with P&L targets for the region.• Driving B2B2C initiative – to connect with end-users & ensure direct fulfillment through selected channel partners.

Chennai Area, India

• Completely responsible for P&L and management of activities in the emerging accessories category for Saint-Gobain which includes silicone sealants, tapes and other accessories. • Channel Development – Planning Go-To-Market Strategy to proliferate products segmented across key channels.• Developing the Pricing Strategy for various products in the category. • Management of Strategic Trade Schemes to drive initiatives & generate interest for channel partners.• Conducting Market Research for evaluating current & new opportunities in the category, evaluating size of the market, competition pricing and analysis of movement in the market.• Product Development – Identification of new product opportunities - Collaborating with R&D team for development of specifications, field trials and collect customer feedback. • Responsible for planning Marketing Activities, Branding and Communication in conjunction with the branding team for the brand and products.• Driving Procurement through Inventory Management System, basis Sales Forecasting. In addition, collaborating with Purchase team for new additions to product portfolio.• Implementation of Marketing Calendar to drive communication & generate interest in target audience. • Planning and Implementation of Product Launches – Campaigns for focus products in the category.

Indore Area, India

Working as a Manager of Processors and Projects at Saint-Gobain India Glass, managing the sales and marketing across the processor channel segment in the region of Madhya Pradesh, Chhattisgarh and Vidarbha. Also responsible for Design and Commercials for large scale projects across Madhya Pradesh. In addition, conducting market research for segments of new glass solutions catering to different OEMs.Key Responsibilities:- Driving Sales across Processor Channel in the region- Processor Channel Development (growth of partners, marketing, validation, quality and audits)- Marketing of new products and solutions in the processor channel- Influencer marketing for Projects in the region- Commercials of large-scale projects in the region- Cross-Selling of glass solutions across Processor Channel- Business Development for new Glass Solutions

Working to drive activities as a part of the Sales and Marketing Team

Hyderabad

Worked as a Senior Resource in the National Account Services ICE and DT Team.Responsibilities:- Analysis of functional client requirements and implementing the same into the core ADP ERP product.- Maintenance, testing and integration of customizations into the base ERP software and additions of customized modules and creation of ADP Reporting Reports.- Working on integration and connection of various other ERP systems to work with ADP ERP services.Highlights:- Part of a team of two in the pilot project to work from analysis to end implementation including UAT Testing.

Hyderabad Area, India

Working as an Associate Programmer Analyst in the National Account Services HCM Implementation Team to provide ERP solutions for our clients.Responsibilities:- Analysis of functional client requirements and implementing the same into the core ADP ERP product.- Maintenance, testing and integration of customizations into the base ERP software and additions of customized modules and creation of ADP Reporting Reports.- Working on integration and connection of various other ERP systems to work with ADP ERP services.Highlights:- Handling highly complex interfaces - Delivering interfaces with quality while beating service delivery timelines.- Effective multitasking and time management- Analysis and maintenance of complex issues in interfaces- Gathering functional requirements effectively to expedite technical implementation.

Bhubaneswar

Working as a Microsoft Student Partner involves being a part of Digital Literacy Programs, conducting Technical sessions introducing new and innovative technologies developed by Microsoft.

Master Of Business Administration (M.B.A.)

Activities and Societies: External Relations Committee, Marketing Club

Bachelor Of Technology, Electrical And Electronics Engineering

Activities and Societies: Robotics Society, Organizing Committee of College Fest 'Audacity'

High School, Science

Matriculation

Activities and Societies: Debates, Quiz, Elocution, Essay and Story Writing, National Cadet CorpsParticipated in the Indian National.