Anne Rivers Email & Phone Number

Lancaster, Pa, Us

New York, Lancaster, London, Los Angeles, Philadelphia, Us

Basc Partners is an insight-led marketing consultancy, offering a comprehensive range of research, strategy and creative services. We believe that creative should be grown from strategy, and that strategy should be seeded by insights. We help brands and businesses unlock key insights that we blend with company and category dynamics to build and implement strategies to nurture growth.

The Woodlands, Texas, Us

Helping drive critical initiatives to support and execute long-term growth. HHC is creating safe neighborhoods that are connected with nature for families across generations. They have curated retail, thriving culture, innovative office space, and hallmark sustainability efforts that respect our beautiful natural landscapes.

Washington, District Of Columbia, Us

PSB is a full-service custom research and analytics consultancy.• Custom research based solutions including, fast-turn, quantitative and qualitative that are underpinned by innovation and our strong legacy of custom design and hard to reach audiences. • Create insights that give global brands, local businesses, and world leaders the confidence to make informed decisions. • Collaborate and act as strategic partners to help clients tackle the most difficult brand, business and communications issues. • Collect all of the useful nuggets from various sources to go deeper and address the most difficult challenges, and find the WHY behind the data to help leaders make informed decisions. • PSB is a member of the BCW Group, which is part of WPP, the world leader in communications services.

New York, New York, Us

BAV Group is a global strategic consultancy with expertise in corporate, brand and marketing strategies and customer insights. BAV Group uses custom data and a proprietary model which leverages the BrandAsset® Valuator database to build brand development strategies for clients who will see results in consideration, usage, sales and shareholder value.By marrying the discipline of financial management with the art of brand management, we help businesses understand and mine their most important asset: the relationship between their customers and their brands.• Develop integrated branding strategies that drive growth and innovation for clients based on primary qualitative and quantitative research and secondary research including global marketing and economic trends. • Manage team of consultants responsible for creating strategies for C-Level business executives and marketers to assess and drive the direction of their brands. Worked with clients to improve their brand equity, revenues, firm value, and market share.• Engagements include B2B and B2C positioning, competitive evaluation and category analysis, brand planning, brand elasticity and architecture, financial brand valuations, global consistency, consumer segmentation, and optimized partnerships and sponsorships.• Vertical expertise include Financial Services, Healthcare & Pharmaceuticals, Industrials, Food & Beverage, Telecommunications & Media, Internet Brands, Media Providers, Hospitality and Real Estate, and Automotive, Non-Profits and Sports Properties and Teams.• Expert opinion published in many publications including Financial Times, WSJ, ESPN, USAToday, Le Monde and Morgan Stanley’s Journal of Corporate Finance.

Us

• Developed corporate strategies and managed implementation of initiatives including, optimal merchandise assortment, integrated marketing programs, and bank and lease funding.• Closed new revolving bank line and managed all bank, investor and analyst relationships.

Bellevue, Washington, Us

• Established strategies and targets for each business segment. Identified potential targets and monitored valuations. Sourced, structured and negotiated partnerships with external partners. • Managed internal consulting projects: evaluated industry benchmarks, identified opportunities, designed and implemented action plans. Achieved benefits in customer care, international strategy and payments.

Montreal, Qc, Ca

• Engaged in all aspects of corporate finance including analysis and implementation of financial and strategic initiatives including public and private equity and debt issuances, sales and acquisitions.• Interact extensively with senior management of clients, conduct financial and operational due diligence and develop financial and strategic analyses. • Present new strategic ideas in marketing pitches.• Maintain primary responsibility for internal and external deal processing and coordination of teams, including due diligence, internal memos, documentation drafting and transaction marketing.• Managed several exclusive sale processes in the apparel and consumer industries. Prepared offering materials, data room, valuation analyses, client updates and participated in negotiation of purchase agreements.• Ranked as top tier performer in investment banking peer group annually.

Boston, Ma, Us

Involved in all aspects of strategic planning including new product development, segmentation modeling, market research, and effectiveness analyses.• Designed customer segmentation model based on mining database using SQL and select market research. Combined findings with Institutional customer database.• Evaluated effectiveness of direct mail and television pieces and campaign

Mba, Finance

Ab, Economics

Education record