Anne Rivers Email and Phone Number
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Anne Rivers is a senior strategist, using insights on people and brands to build brands, business and communities of tomorrow. Anne is a Founding Partner of Basc Partners, an insight-led marketing consultancy that helps businesses and brands nurture growth. She was the SVP of Strategy and Marketing for The Howard Hughes Corporation relaunching the brand and corporate marketing. She was EVP of Strategy at PSB and Managing Director at BAV Group, using data to help strategic positioning and recommendations while developing pioneering models of brand equity and brand valuation. Anne is a frequent contributor to The Wall Street Journal and The Financial Times, and is a regular presenter at key industry forums. She holds a Masters in Business Administrations from NYU’s Stern School of Business and an AB in Economics from the University of Chicago. Anne lives in Pennsylvania and is a mother of three.Specialties: Brand Strategy; Customer Journey; Business Planning; Strategic Marketing; Client Service; Trend Developments; Messaging; Competitive Analysis; New Product Development; Financial Analysis; Valuation; Deal Structure and Negotiation; Managerial; Leadership Skills
Lp Building Solutions
View- Website:
- lpcorp.com
- Employees:
- 589
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Director Of Brand And Segment MarketingLp Building SolutionsLancaster, Pa, Us
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PartnerBasc Partners Jul 2020 - PresentNew York, Lancaster, London, Los Angeles, Philadelphia, UsBasc Partners is an insight-led marketing consultancy, offering a comprehensive range of research, strategy and creative services. We believe that creative should be grown from strategy, and that strategy should be seeded by insights. We help brands and businesses unlock key insights that we blend with company and category dynamics to build and implement strategies to nurture growth. -
Svp Strategy And MarketingThe Howard Hughes Corporation May 2021 - May 2023The Woodlands, Texas, UsHelping drive critical initiatives to support and execute long-term growth. HHC is creating safe neighborhoods that are connected with nature for families across generations. They have curated retail, thriving culture, innovative office space, and hallmark sustainability efforts that respect our beautiful natural landscapes. -
Evp Strategy And Business DevelopmentPsb Oct 2019 - Jun 2020Washington, District Of Columbia, UsPSB is a full-service custom research and analytics consultancy.• Custom research based solutions including, fast-turn, quantitative and qualitative that are underpinned by innovation and our strong legacy of custom design and hard to reach audiences. • Create insights that give global brands, local businesses, and world leaders the confidence to make informed decisions. • Collaborate and act as strategic partners to help clients tackle the most difficult brand, business and communications issues. • Collect all of the useful nuggets from various sources to go deeper and address the most difficult challenges, and find the WHY behind the data to help leaders make informed decisions. • PSB is a member of the BCW Group, which is part of WPP, the world leader in communications services. -
Managing DirectorBav Group Jul 2007 - Oct 2019New York, New York, UsBAV Group is a global strategic consultancy with expertise in corporate, brand and marketing strategies and customer insights. BAV Group uses custom data and a proprietary model which leverages the BrandAsset® Valuator database to build brand development strategies for clients who will see results in consideration, usage, sales and shareholder value.By marrying the discipline of financial management with the art of brand management, we help businesses understand and mine their most important asset: the relationship between their customers and their brands.• Develop integrated branding strategies that drive growth and innovation for clients based on primary qualitative and quantitative research and secondary research including global marketing and economic trends. • Manage team of consultants responsible for creating strategies for C-Level business executives and marketers to assess and drive the direction of their brands. Worked with clients to improve their brand equity, revenues, firm value, and market share.• Engagements include B2B and B2C positioning, competitive evaluation and category analysis, brand planning, brand elasticity and architecture, financial brand valuations, global consistency, consumer segmentation, and optimized partnerships and sponsorships.• Vertical expertise include Financial Services, Healthcare & Pharmaceuticals, Industrials, Food & Beverage, Telecommunications & Media, Internet Brands, Media Providers, Hospitality and Real Estate, and Automotive, Non-Profits and Sports Properties and Teams.• Expert opinion published in many publications including Financial Times, WSJ, ESPN, USAToday, Le Monde and Morgan Stanley’s Journal of Corporate Finance. -
Director Of Corporate FinanceBroder Bros. Co Aug 2006 - Jul 2007Us• Developed corporate strategies and managed implementation of initiatives including, optimal merchandise assortment, integrated marketing programs, and bank and lease funding.• Closed new revolving bank line and managed all bank, investor and analyst relationships. -
Business DevelopmentDrugstore.Com Jan 2005 - Jul 2006Bellevue, Washington, Us• Established strategies and targets for each business segment. Identified potential targets and monitored valuations. Sourced, structured and negotiated partnerships with external partners. • Managed internal consulting projects: evaluated industry benchmarks, identified opportunities, designed and implemented action plans. Achieved benefits in customer care, international strategy and payments. -
Investment Banking Vice President And Associate, Global Industries GroupBear Stearns & Co. Aug 2000 - Apr 2004Montreal, Qc, Ca• Engaged in all aspects of corporate finance including analysis and implementation of financial and strategic initiatives including public and private equity and debt issuances, sales and acquisitions.• Interact extensively with senior management of clients, conduct financial and operational due diligence and develop financial and strategic analyses. • Present new strategic ideas in marketing pitches.• Maintain primary responsibility for internal and external deal processing and coordination of teams, including due diligence, internal memos, documentation drafting and transaction marketing.• Managed several exclusive sale processes in the apparel and consumer industries. Prepared offering materials, data room, valuation analyses, client updates and participated in negotiation of purchase agreements.• Ranked as top tier performer in investment banking peer group annually. -
Senior Analyst, Marketing And Strategic Planning In Retail Marketing CompanyFidelity Investments Jul 1994 - Aug 1998Boston, Ma, UsInvolved in all aspects of strategic planning including new product development, segmentation modeling, market research, and effectiveness analyses.• Designed customer segmentation model based on mining database using SQL and select market research. Combined findings with Institutional customer database.• Evaluated effectiveness of direct mail and television pieces and campaign
Anne Rivers Skills
Anne Rivers Education Details
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Nyu Stern School Of BusinessFinance -
University Of ChicagoEconomics
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Annie Wright Schools
Frequently Asked Questions about Anne Rivers
What company does Anne Rivers work for?
Anne Rivers works for Lp Building Solutions
What is Anne Rivers's role at the current company?
Anne Rivers's current role is Director of Brand and Segment Marketing.
What is Anne Rivers's email address?
Anne Rivers's email address is an****@****ers.com
What is Anne Rivers's direct phone number?
Anne Rivers's direct phone number is +121221*****
What schools did Anne Rivers attend?
Anne Rivers attended Nyu Stern School Of Business, University Of Chicago, Annie Wright Schools.
What skills is Anne Rivers known for?
Anne Rivers has skills like Strategy, Market Research, Integrated Marketing, Marketing Strategy, Strategic Planning, Marketing, Mergers And Acquisitions, Analytics, Management, Forecasting, Finance, Product Management.
Who are Anne Rivers's colleagues?
Anne Rivers's colleagues are Kerry Brown, Eduardo Enrique Millanao Cares, Nathan Rahn, Salomon Mizrahi, Edwin Coon, Allan Hambley, Joel Miller.
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